Описание: In the realm of Christian publications targeting the laity, this book is unique - and revolutionary. It argues that the essence of the teaching of Jesus of Nazareth was ethical rather than "religious", that Christians who identify themselves as "followers of Jesus" need to think and act in ethical terms, and that the role of the church is to promote discussion of issues from an ethical perspective - and then to act appropriately. The first part of the book considers how the stories and sayings of Jesus were influenced by the intervening period of oral transmission between his life and when the Gospels were written - and what the core message was that he was trying to convey. The latter part of the book looks at multiple contemporary issues and how an ethical perspective regards them. It concludes that, rather than eschew dealing with controversial issues, the church should be the forum for such discussions. The final Appendix section provides supporting historical and reference information. This is a book for the thoughtful lay person who is having trouble reconciling what he/she really thinks with what they hear from the pulpit, what they remember from childhood, and what most churches preach and represent. This book encourages churches and church people to become active in their communities as centers of public activity and to engage in service for their communities. It reinterprets the message of Jesus and the message of the church, encouraging churches to become a redeeming voice in their communities. An abundance of literature exists on traditional Christian religion. This book provides the reader with a serious, relevant and thoughtful perspective that the general lay person will find enlightening and useful.
A real, raw and relevant look at the reality of Restaurant Marketing in today's noisy online world. Learn why social media marketing has lost its effectiveness over the years and how content marketing can give you a simple, much-needed edge. Master the Fishbowl vs. the Ocean concept and start increasing guest counts where the NEW customers are - Google, Tripadvisor and Yelp. NOT social media. Do not listen to the "one size fits all" social media people who put their own best interests ahead of your restaurant's success. Learn from my decade of corporate Restaurant Marketing experience and my knowledge gained by simply ASKING the public how they decide where to eat and drink instead of guessing.
The marketing status quo of today is shockingly flawed which is costing your business money. Living a lifetime in the trenches from dishwasher to corporate marketing director and everything in between, I've learned a few things about human nature and why we have to adapt and pivot instead of refusing to evolve.
THIS is how to improve guest counts and run a successful bar or restaurant.
Today's "Restaurant Marketing Expert" is running increasingly low on the "Expert" part. Now more than ever, large corporate restaurant marketing teams rely on expensive social media campaigns and flashy-looking visual presentations. All of which will be seen by an decreasing number of potential customers. These marketing departments often can't differentiate between what works for them personally, and what will make your restaurant succeed. The marketing approach for a nightclub with a younger demographic is totally different for a casual restaurant or for fine dining. Yet we all this this generic "plug-and-play" social media marketing approach used over and over in the most hilariously misused way possible.
Restaurant Marketing and Marketing Strategies in general have come a long way since the internet was invented. What worked a decade ago is laughable today. What worked last year is probably pretty worthless today. If your business is in a tourist-heavy environment yet your marketing approach is based in social media and not SEO (Search engine optimization) then I can promise you, your money is being wasted. Can your customers find you from Facebook if they haven't ever heard of you? Can they see your clever Instagram posts if they have no idea you exist? Tourists and people looking to make a "right here, right now" purchase primarily use 2 online tools - Google, Tripadvisor and Yelp.
Stop throwing money away on insane Restaurant Marketing Campaigns geared toward an audience you don't even have!
In this book, I cut out all of the noise and BS of traditional Restaurant Marketing approaches and narrow it down to what works. To what we can measure and prove. To what actually brings in a positive ROI and helps improve your business and grow your guest counts. Take it from a former employee and Corporate Marketing Director who was forced to implement ridiculous Restaurant Marketing campaigns with zero accountability and zero proven success rates. I'm well versed in what doesn't work and I've seen hundreds of thousands of dollars wasted in the name of Restaurant Promotions over the years. Don't make these same mistakes and keep your money where it belongs - in your bank account.
This book is an extremely easy read and digest. I don't try to sound psudo-educated by deliberately talking over someone's head like some stuffy board-room sales-pitch. I'm only concerned about one thing - to bring more customers into your restaurant or bar. I cut out the nonsense and overthought ideas and make implementing your own Restaurant Marketing Strategy so easy that anyone can do it. No fancy degree or college intern needed.
Автор: Shellenberger Michael Название: Apocalypse Never: Why Environmental Alarmism Hurts Us All ISBN: 0063001691 ISBN-13(EAN): 9780063001695 Издательство: HarperCollins USA Рейтинг: Цена: 2904.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Now a National Bestseller
Climate change is real but it's not the end of the world. It is not even our most serious environmental problem.
Michael Shellenberger has been fighting for a greener planet for decades. He helped save the world's last unprotected redwoods. He co-created the predecessor to today's Green New Deal. And he led a successful effort by climate scientists and activists to keep nuclear plants operating, preventing a spike of emissions.
But in 2019, as some claimed "billions of people are going to die," contributing to rising anxiety, including among adolescents, Shellenberger decided that, as a lifelong environmental activist, leading energy expert, and father of a teenage daughter, he needed to speak out to separate science from fiction.
Despite decades of news media attention, many remain ignorant of basic facts. Carbon emissions peaked and have been declining in most developed nations for over a decade. Deaths from extreme weather, even in poor nations, declined 80 percent over the last four decades. And the risk of Earth warming to very high temperatures is increasingly unlikely thanks to slowing population growth and abundant natural gas.
Curiously, the people who are the most alarmist about the problems also tend to oppose the obvious solutions.
What's really behind the rise of apocalyptic environmentalism? There are powerful financial interests. There are desires for status and power. But most of all there is a desire among supposedly secular people for transcendence. This spiritual impulse can be natural and healthy. But in preaching fear without love, and guilt without redemption, the new religion is failing to satisfy our deepest psychological and existential needs.
--Peter Kareiva, director of the Institute for the Environment and Sustainability, UCLA, and former chief scientist for The Nature Conservancy
"The Smart Girl s Guide to Mean Girls, Manicures, and God's Amazing Plan for ME"melds spiritual and practical advice with humor a winning combination as you re trying to navigate the ups and downs of life with grace and confidence. You ll be encouraged and challenged with sound, biblically-based advice equipping you to go deeper in your faith and grow an increasingly intimate relationship with God plus, you'll encounter some fun, common-sense tips along the way."
Автор: Shellenberger Jacob Название: Power & Towers & Swimming: The Guide ISBN: 0692783601 ISBN-13(EAN): 9780692783603 Издательство: Неизвестно Цена: 7543.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
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