How to Sell Art to Interior Designers: Learn New Ways to Get Your Work into the Interior Design Market and Sell More Art, Harrison Dick, Davey Barney
Автор: Davey, Owen Название: Obsessive about octopuses ISBN: 1912497190 ISBN-13(EAN): 9781912497195 Издательство: Неизвестно Рейтинг: Цена: 2058.00 р. Наличие на складе: Поставка под заказ.
Описание: Did you know that an octopus has three hearts? And that they are particularly intelligent, with some being known to use tools?
Описание: Guerrilla Marketing for Artists: How 100 Collectors Can Build a Bulletproof Art Career This book primarily is about these five things: 1. Defining what you want to achieve in your art career. 2. Learning techniques to build relationships where you can sell direct to collectors, both in person and online. 3. Determining which marketing tools are the best for your art career, and using them to gain maximum results. 4. Planning and executing effective, efficient marketing strategies to frequently stay in touch with your collectors, fans, friends and followers by using as many methods as you can manage.. 5. Last, and certainly not least, making your career thrive and live up to your aspirations for it. Guerrillas never fight wars. Instead, they focus on winning one small tactical victory after another. As you put into practice what you learn in this book, your career will flourish and you will become stronger, more capable, agile and powerful in the process of stringing victories together. Your ultimate success is when the enthusiasm and support of your growing base of fans and friends elevates your art career to a point where it will thrive in any economy. Five Reasons to Buy This Book: 1. You know you could sell more art if enough people would only see it. 2. You've seen the future and you understand the time to take control of your career is now. 3. You realize the only way to achieve the success you desire is if you make your own luck. 4. You believe you could manage your own success if you could just get a handle on how to market your art affordably, efficiently and effectively. 5. You are tired of wasting your time chasing pipe dreams and your marketing money on smoke screens. Five Things You Get from Reading This Book: 1. Learn how to set realistic goals. 2. Accurately assess your marketing skills and resources. 3. Discover which marketing tools are best for your art business. 4. Build a loyal collector base using local marketing and networking techniques. 5. Harness your marketing efforts to make every dollar and every action count.
Автор: Davey Barney Название: Straight Advice: How to Market Art Online Now ISBN: 1535391340 ISBN-13(EAN): 9781535391344 Издательство: Неизвестно Цена: 1378.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: If you would like practical advice and useful ideas for artists on websites, email marketing, blogging and more, you've found an excellent source. The whole world, it seems, is online. The internet has changed everything. To say the internet is a disruptive force is an understatement. While it's taken a toll on legacy industries such as physical galleries, it's opened up new opportunities for visual artists. Too many artists have been told at some point to get a job. And, that making and selling art was too hard, and only a lucky few got their tickets punched to success. If that were ever true, it's a lie now. Artists alive in this generation are the first ever to have tools that allow them to connect with buyers and sell to them directly. The internet has changed our buying habits. We can now get so close and learn so much about anything we want to buy, and then e-commerce, UPS, and FedEx make everything readily available. In many metro areas, consumers can order from Amazon and other retailers and get same-day deliveries. The marketing - and therefore the art world - is literally at our fingertips. Consumers are comfortable buying luxury items such as diamonds from Costco.com and pricey fine art from Saatchiart.com or dozens of other online galleries. You can market your art online, too. In fact, it's not just that you can, but that you should learn how to sell art online. It is your future. It is now. Chapters Include:
Straight Advice: How to Market Art Online
Marketing Art Online
Understanding The Value of a Customer Persona
Websites for Artists
E-Commerce
Domain Names
Email Marketing for Artists
Marketing Automation
Blogging
Social Media
In this book, author Barney Davey, taps his 30 years of experience helping artists get their work to market. He uses a mix of brand new material along with freshly revised content from his books, blog posts and online training. He's combined the best of the best from every source available to him and created a valuable resource for artists. With five books and 600+ posts on art marketing, Davey has a treasure trove of advice for artists to pull from and create something new and beneficial for them. Telling Is Selling Those marketing tools mentioned above are ready for you to start using them. The internet is an equalizer. The systems and programs are the same as top artists use in their art businesses. They are available at low or no cost. It comes down to using them with proficiency and consistency. Essentially, they are forms of digital marketing and electronic communication. Your job as an artist is to connect with your best prospective buyers and then inform, enlighten and entertain them with your story. Stories sell art. You have a unique and compelling story to tell. It may be a few layers down right now, but it's there. Just like making art is a progressive task, meaning you get better at it over time and practice, so is telling your story. As you consistently use your website, blog, email marketing and social media with a purpose in mind, your ability to communicate with and tell your story to your followers improves.
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