Relentless Implementation: Creating Clarity, Alignment and a Working Together Operating System to Maximize Your Business Performance, Witty Adam, Mulally Alan
The inside story of the eipc turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys-functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family--America's last great industrial dynasty--could hold on to their company. Mulally and his team pulled off one of the great-est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround.
In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet-ings to drive change and force Ford to deal with the painful realities of the American auto industry. Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.
Описание: Are you tired of being treated like just another Dentist? Do you want to be recognized as the Expert you really are? Do you want to own the Competitive Edge that only a book can provide? If you answered yes to any of these questions, then you'll want to not just read this book, you'll want to consume it 21 Ways to Build Your Dental Practice with a Book shows you myriad ways to use a book to differentiate yourself, elevate how patients see you and gain the top position as the authority right where you live. Inside these pages are simple and concise ways to solve your marketing headaches and frustrations for good. PLUS, six Advantage authors, who are dentists just like you, who once felt the same pain and frustration as you do today, share their stories of success. Ultimately, you will discover how making the decision to write and publish a book has changed their practices, forever, and how it will change yours too. You will learn: How to gain instant authority as an esteemed expert with a book How to use a book as the ultimate practice builder How to use the "author's effect" to have people saying "YES" to you, before they become patients How to use a book to dissolve fee sensitivity How to use a book to double or triple patient referrals And so much more
Описание: More Leads. Free Publicity. Speaking Opportunities. Ultimate Authority & Credibility. This book teaches you how to quickly and easily use a book as rocket fuel to propel the growth and expansion of your business. Inside, 11 financial advisors, who became authors, reveal how they have used their books to attract their ideal clients and grow their businesses as a result. You will learn: - How Ann Vanderslice, President and CEO of Federal Retirement Planning Strategies, expanded her local business to a national enterprise in the span of one year with the help of her book. (Chapter 2) - How Founder of Strategic Wealth Designers, Matt Dicken, uses his book to turn a "lukewarm lead" into a "hot lead" before meeting with potential clients, making first-time appointments more productive and successful. (Chapter 3) - How Mike Canet, President & Founder of Prostatis Financial Advisors Group, leveraged his book to "create the aura of celebrity, credibility, and expertise" and appear in hundreds of journals, newspapers and major stations across the country - and doubled his income in the span of two years. (Chapter 4) - How CEO of First Financial Partners, Matt Zagula, promoted his book on national TV, creating a campaign that uncovered a new market for his business and generated a 7-figure rate of return. (Chapter 7) - How Thomas Helbig, Founder & CEO of Retirement Advisory Group, found an easy way to write his book and turned his "struggling" business into a success that doubled his income in one year. (Chapter 12)
Описание: Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are a dentist or practice manager who is frustrated with the traditional approach to marketing and wants to grow your practice and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your practice - The Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today
Описание: More Leads. Free Publicity. Speaking Opportunities. Ultimate Authority & Credibility. Do you want more growth from your business? More leads? More customers? More income? 21 Ways to Build Your Business with a Book teaches you how to quickly and easily use a book as rocket fuel to propel the growth and expansion of your business. Inside, over 30 business professionals who became authors reveal how they have used a book to grow their business. You will learn (in less than 5 minutes each): - How financial advisor and author Brian Fricke used his book to generate new leads that immediately resulted in $50,000 in new revenue. (Page 61) - How consultant and author Tara Kennedy-Kline used her book to gain the attention of the media and landed a 7-minute feature on The Today Show. (Page 52) - How attorney and author John Patrick Dolan used his book to become the authority and establish recurring guest appearances on Fox News, MSNBC, and CNN as the "legal expert." (Page 77) - How fitness model and author Jennifer Nicole Lee used her book to launch a multi-million dollar product line. (Page 136) - How speaker and author Steve Gilliland used his book to increase his speaking fee, sell tens of thousands of copies, and build a 7-figure speaking business. (Page 165)
Описание: Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your business - The 7 Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today
Описание: BOOK AUTHORSHIP for personal promotion, to create powerful 'lead generation magnets' for use in advertising, for securing favorable media attention and publicity, to promote a cause or philosophy, for fun or fame or fortune ...is the most proven, most powerful activity a person can take Casting yourself in the role of a published author can foster authority, credibility, believability and even celebrity like nothing else. Being introduced as a book author (not a salesman) and introducing yourself with a book (not a brochure) creates interest in place of resistance. The position of expert advisor is more easily commandeered by the book author than by anyone else. These are just a few of many good reasons to learn how to become a published author and how to use that status and your book to accomplish your particular goals - exactly the information roads traveled with you here by Adam Witty and Dan Kennedy. Together, they probably have more experience as published authors and with assisting entrepreneurs and business professionals in becoming published authors and promoting themselves, their businesses or their causes with books than anyone else on the planet Their impressive credits are on pages 179-181. Inside these pages, you'll discover nine exciting, different ways to make money and advance your career, business or cause by being the author of a book. If you know you have a book or books inside you, here you will learn not only how to get that message and those ideas into the right book and get it published, but more importantly how to leverage that book for all it's worth. If, on the other hand, you question what you have to contribute to a book and find the idea of writing one daunting, this book will replace your doubts and questions with practical advice and motivation. Whether you want to make it to the bestseller lists or just sell a lot more of your goods or services more easily with profound competitive advantage, this book is for you INSIDE: - WHY a book is better than any other marketing tool - HOW to build authority and expert status with a book - Your book as The Ultimate Lead Generation Tool - Your book as The Ultimate Referral Generation Tool - Use your book to get interesting and profitable Speaking Engagements - Your book as the key to the vault of Free Publicity * A Proven Plan for Being a Published Author, Fast
THE WORLD OF DENTISTRY IS CHANGING, ARE YOU WILLING TO ADAPT?
Welcome to the digital-first, post-pandemic economy. COVID-19 has wreaked havoc on the world as we know it, and likely your dental practice as well. With e-commerce taking off at a staggering pace and patients seeing your practice as a commodity, how can you possibly reverse the trend?
Patients on Demand offers the solution. Inside, you'll learn how to utilize the latest in marketing automation software, mLive, to grow your practice and free up your time. By using relationship-minded campaigns that strategically target and follow up with your patients, you can ensure your practice stands out from the crowd.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
