Regner, Patrick Whittington, Richard Angwin, Dunca Fundamentals of strategy, 5 ed. 9781292351377

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Автор: Regner, Patrick Whittington, Richard Angwin, Dunca
Название: Fundamentals of strategy, 5 ed.
Перевод названия: Основы стратегии, 5 изд.
ISBN: 9781292351377
Издательство: Pearson Education
Издательство: Pearson education limited
Классификация:

Стратегическое планирование

ISBN-10: 1292351373
Обложка/Формат: Paperback
Страницы: 232
Вес: 0.44 кг.
Дата издания: 12.11.2020
Язык: English
Издание: 5 ed
Размер: 189 x 245 x 16
Читательская аудитория: Tertiary education (us: college)
Рейтинг:
Поставляется из: Англии
Описание: Understand and apply the essential concepts and techniques of strategy with a text coming from the leading team in the field. Fundamentals of Strategy, 5th edition, by Whittington, Regner, Angwin, Johnson, and Scholes is an easy-to-follow guide to the fundamental issues and techniques of strategy from the author team of the market-leading text Exploring Strategy. This textbook is ideal for students who study strategy analysis-related courses, or strategy as part of a wider degree in areas, such as science or engineering.

The latest edition is updated to reflect the impact of the Covid-19 crisis and provides insights and examples from a broad range of international organisations. The text has nine chapters and can be studied in connection with the twelfth edition of Exploring Strategy, offering an in-depth analysis of some of the core terms and theories developed in the latter, such as the strategic position and strategic choices-facing organisations. The topics include, among others, analysis on a macro-environmental and industry level, capability, and culture, as well as a discussion of business-level strategies, business models, international strategies, strategic entrepreneurship, and innovation.

The final chapter, Strategy in Action, raises fundamental issues on the structure of organisations, managerial systems, and strategic change. With useful features, including a wide range of illustrations to complement the reader-friendly content, end-of-chapter case studies, and a companion website to consolidate your understanding, this must-have textbook demonstrates how the strategic theories of today apply in real-life scenarios.

Fundamentals of strategy, 5 ed., Regner, Patrick Whittington, Richard Angwin, Dunca