Описание: Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. This is the essential text for undergraduate students who are new to the field of intercultural communication.
Автор: Turow Название: Media Today ISBN: 041553643X ISBN-13(EAN): 9780415536431 Издательство: Taylor&Francis Цена: 4823.00 р. 6890.00-30% Наличие на складе: Есть (4 шт.) Описание: "Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There’s a companion website, too, and a password-protected website for instructors."—Philip Kemp, Times Higher Education Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook’s focus on consuming media, to give students an insider’s perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now? Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated into every chapter. Consumer Education: Media Literacy questions ask students to consider their roles as a media consumer and potential media creator. Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion website track the development of each media industry, giving students an overview of a particular industry at a glance. Contemporary, Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own lives and globally. Joseph Turow—who has been teaching Intro to Mass Communication for well over a decade—demonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Автор: Lilleker D Название: Key Concepts in Political Communication ISBN: 1412918308 ISBN-13(EAN): 9781412918305 Издательство: Sage Publications Рейтинг: Цена: 15745.00 р. 22493.00-30% Наличие на складе: Есть (1 шт.) Описание: Provides an introduction to the concepts, structures, and professional practices of political communication. This book considers both practical and theoretical issues central to political communication, and offers an assessment of developments in political communication.
Автор: Natalie Jomini Stroud, Shannon McGregor Название: Digital discussions stroud ISBN: 0815381867 ISBN-13(EAN): 9780815381860 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The scholars involved in Digital Discussions represent forward thinkers who aim to inform the study of political communication by analyzing the behavior of and messages left by citizens, elites, and journalists in digital spaces. It is critical reading for those studying and working in communication studies with a focus on big data.
Описание: In recent years, there has been a proliferation of opinion-heavy texts on the Web: opinions of Internet users, comments on social networks, etc. Automating the synthesis of opinions has become crucial to gaining an overview on a given topic. Current automatic systems perform well on classifying the subjective or objective character of a document.
However, classifications obtained from polarity analysis remain inconclusive, due to the algorithms' inability to understand the subtleties of human language. Automatic Detection of Irony presents, in three stages, a supervised learning approach to predicting whether a tweet is ironic or not. The book begins by analyzing some everyday examples of irony and presenting a reference corpus.
It then develops an automatic irony detection model for French tweets that exploits semantic traits and extralinguistic context. Finally, it presents a study of portability in a multilingual framework (Italian, English, Arabic).
Автор: Massimiano Bucchi, Brian Trench Название: Routledge Handbook of Public Communication of Science and Technology ISBN: 0367483122 ISBN-13(EAN): 9780367483128 Издательство: Taylor&Francis Рейтинг: Цена: 33686.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The third edition of the Handbook brings the reviews up-to-date and deepens the analysis including four new chapters addressing enduring themes (science publics, science-media theories), recent trends (art-science interactions) and new proposed insights on science communication as culture and as the social conversation around science.
Автор: Klaus Bruhn Jensen Название: A Handbook of Media and Communication Research ISBN: 1138492922 ISBN-13(EAN): 9781138492929 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Thoroughly revised and updated, this third edition integrates perspectives from the social sciences and the humanities, focusing on methodology as a strategic level of analysis that joins practical applications with theoretical issues.
Автор: Jowett G & O`Donnell V Название: Propaganda & Persuasion: Sixth Edition ISBN: 1452257531 ISBN-13(EAN): 9781452257532 Издательство: Sage Publications Рейтинг: Цена: 10613.00 р. Наличие на складе: Поставка под заказ.
Описание: Propaganda and Persuasion, Sixth Edition, by Garth S. Jowett and Victoria O’Donnell, is the only book of its kind to comprehensively cover the history of propaganda and offer insightful definitions and methods to analyze it. Fascinating examples, from ancient times to present day, facilitate a solid understanding of what propaganda is. The book includes current research in propaganda and persuasion, discusses the use of propaganda in psychological warfare, and offers students a systematic approach to analyzing the propaganda and persuasion they will encounter in everyday life.
Автор: Maria Ramos-Garcia Название: Love, language, place, and identity in popular culture ISBN: 1498589383 ISBN-13(EAN): 9781498589383 Издательство: NBN International Рейтинг: Цена: 17107.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book analyzes representations of otherness in a variety of romantic Anglophone texts from the 1950s to the 2010s using an array of approaches. Together, contributors suggest a trajectory of increasing openness to diversity, but also the many ways in which popular fiction continues to fall short, perpetuating old tropes and stereotypes.
Автор: Susan Zummo Forney , Anthony J. Sadar Название: Environmental risk communication ISBN: 0367469774 ISBN-13(EAN): 9780367469771 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This second edition is updated and expanded with new chapters to help understand contemporary concerns related to communication challenges, including those in the social media realm, while dealing with current environmental risks. Written by experienced communication experts, this book is an insider`s guide to effective messaging.
Описание: As concise and practical as ever, this new edition brings together principles and new theories in intercultural communication, focusing on communication as the foundation for management and global leadership. This book helps readers to build awareness and knowledge, practise mindfulness, and develop communication skills.
Автор: David Lindsay Название: Scientific Writing = Thinking in Words ISBN: 1486311474 ISBN-13(EAN): 9781486311477 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3604.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents a way of thinking about writing that builds on the way good scientists think about research. The simple principles in this book will help you to clarify the objectives of your work and present your results with impact. Fully updated throughout, this book makes communicating research easier and encourages researchers to write confidently.
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