From Mad Man to Happy Farmer: Fifty-five Years of Sane, Sage Advice from a Marketing Guru Still Crazy about the Ad Biz, Wasiak Hank

An Asset-Based Thinkers look back at the lessons learned from a lifetime in marketing to help guide, motivate, and inspire the industrys next generation of responsible leaders. A communications industry veteran, Hank Wasiaks professional journey took him to and through the corporate boardrooms of the ad worlds biggest names. He learned from the best in the business to become the best in the business.

From the beginning Hank also made time for his second career, teaching marketing communications. Hes taught at six universities and been in the classroom with successive next generations of marketers for almost fifty years. For the past ten years, Hank has been an adjunct professor at the University of Southern Californias Marshall School of Business.

In 2003, Hank was Vice Chairman of the worlds largest marketing communications company, McCann-Erickson. He was unexpectedly pushed into early retirement. Hank went on to partner with his son at Concept Farm, Ad Ages Small Agency of the Year Winner. The move heralded his exit from a had-to career and his entree into the want-to work he had always longed for. At the Farm, Hank has been blessed with more meaningful work, productivity, personal fulfillment, determination, confidence, and humility than he could ever have imagined. This is his inspiring story of how he moved from the boardroom to the barnyard, what he learned about life and marketing along the way, and what he wants future marketers to know about the power and purpose of what they do.