Keep Smiling: An American Business in Post-embargo Vietnam 9781977232670

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Автор: McCombs Richard
Название: Keep Smiling: An American Business in Post-embargo Vietnam
ISBN: 9781977232670
Издательство: Outskirts Press
Классификация:

История Азии

Управление и методы управления

ISBN-10: 1977232671
Обложка/Формат: Paperback
Страницы: 204
Вес: 0.32 кг.
Дата издания: 19.12.2020
Язык: English
Размер: 21.59 x 14.00 x 1.40 cm
Читательская аудитория: General (us: trade)
Подзаголовок: An american business in post-embargo vietnam
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Поставляется из: США
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Richard McCombs oversaw one of the first American companies to return to Vietnam after the embargo was lifted. Keep Smiling is about my experiences living and working there while negotiating and operating a joint venture with the government of Vietnam

Richard went to Vietnam because he was the only person at American Rice (ARI) who volunteered to go. ARI was the largest rice company in the United States. ARI had been invited to form a joint venture (JV) with the largest state-owned rice company in The Socialist Republic of Vietnam. In Vietnam, rice was the most valuable and politically sensitive commodity. ARIs goal was to process rice using ARIs technology and marketing strength and export Vietnamese rice to ARIs global customers. Vietnams goal was to improve their rice production and expand their exports. Neither entity was clear about how the values and practices of socialism would mix with the business practices of capitalism, but therein lies the story.

Vietnams national communist government had almost no experience dealing with capitalism and foreign investors. There was a lot of speculation about how Americans would be received, given Vietnams recent history. This book explains how this project was perilous, both personally and professionally, and offers an insight into the struggles Richard had living and working there as well as the struggles Vietnam had with opening the country for business with outsiders.

As Ambassador Pete Peterson (first U.S. Ambassador after President Clinton lifted the embargo) stated in the Foreword to Keep Smiling Keep Smiling is a thoughtful and informative compilation of an American businessmans personal and professional experiences in the early days of Vietnams open-door economic policy.

Readers will especially appreciate how the author cleverly weaved into the story a delightful illustration of Vietnamese culture, cuisine, and infrastructure as it was in the early 1990s. Once you pick up Keep Smiling you will not put it down until you reach its final page. It will keep you smiling or perhaps even laughing at times

Richards background was CEO of the second largest winery in California after graduating from Stanford University Graduate School of Business and Amherst College. He was a Conscientious Objector during the Vietnam war.

Keep Smiling: An American Business in Post-embargo Vietnam, McCombs Richard