An all new updated 2021 edition of the popular original guide to marketing and branding featuring actionable advice that will help you tell a better story, win more customers, earn more loyalty and make more money.
Being good at marketing might seem like a dark art. All those in-your-face ads, annoying pop-ups and desperate $497 online training courses make most people hate marketing. But the truth is, every business leader and entrepreneur needs to understand how marketing really works.
In this candid guide, bestselling author and award-winning marketing expert Rohit Bhargava offers the ultimate guide to every part of marketing - from writing a tagline to building a simple one-page marketing strategy. In this guide, you'll learn:
How to get an unlimited marketing budget by doing things that work.
The key to creating unstoppable word of mouth for your idea or product.
Why it is a mistake to try and be on every social media platform.
The secret to buying advertising at a fraction of the "sticker price."
How to create a tagline that people remember for your business.
Fit your entire marketing strategy on one page and maintain your focus.
Inspired by real life conversations and experiences with hundreds of business owners and entrepreneurs, as well as the author's 15+ year career leading marketing for some of the most successful brands in the world, this is the rare guide that will skip all the useless definitions, avoid the fluff and cut right to the point to give you the real-life advice you need to hear with an irreverent non-obvious perspective you deserve.
From downloadable one page guides to real life stories and examples, this guide will give you the inspiration and tools to put together a winning marketing strategy to grow your business - no matter how much you know about marketing already.
WALL STREET JOURNAL BESTSELLER, WINNER OF 9 INTERNATIONAL BOOK AWARDS!
The highly anticipated 10th edition of the groundbreaking innovation book Non-Obvious - featuring ten all new trend predictions for winning the future.
Introducing a book about what it really takes to predict the future, by getting better at understanding the accelerating present.
What can the quirky rules of Icelandic hot tub etiquette and the unexpected celebrity of a Michelin-ranked food stall in Singapore teach you about the future of business and culture?
The answer may not be all that obvious, and that's exactly the point.
For the past decade, innovation expert and marketing professor Rohit Bhargava and his intrepid team of trend curators have produced one of the most widely read annual trend forecasts in the world: the Non-Obvious Trend Report.
Whether you are among one of the more than 1 million readers of a previous edition of this report or not, this completely updated new edition features an unprecedented look behind the scenes at the author's award-winning "Haystack Method" for identifying the ideas and insights others miss by learning to collect ideas the way most people collect frequent flier miles.
You don't need to be a futurist or innovation expert in order to learn to think like one. In this book you'll not only learn how to use the Haystack Method yourself, but also read insights about how to leverage the ten forecasted megatrends to grow your own business or propel your career.
The key to winning the future lies in better understanding the present. This book is an essential guide to becoming a non-obvious thinker and using the art of trend curation to get better at predicting what will be important tomorrow based on learning to better observe patterns in the world today.
List of awards for previous editions:
Winner: Eric Hoffer Business Book of the Year Winner: Axiom Award Silver Medal (Business Theory) Winner: INDIE Gold Medal (Business Business Book) Finalist: Leonard L. Berry Marketing Book Award Winner: IPPY Silver Medal (Best Business Book) Finalist: International Book Award (Best Business Book) Official Selection: Gary's Book Club at CES Winner: Non-Fiction Book Award (Gold Medal) Winner: Pinnacle Best Business Book Award
Описание: Wall Street Journal Bestseller"A useful, forcefully written, and wide-ranging study of inequities-and how to fix them." -Kirkus ReviewsWhat if we could go beyond the conversation about diversity and take real action?In early 2021, more than two hundred widely respected experts gathered virtually for the world's most ambitious conversation about diversity. Our aim was to do more than spotlight injustice. We challenged ourselves to imagine how to fix it.
The dialogue brought together casting directors, bookstore owners, disabled leaders, healthcare professionals, students, VCs, standup comedians, chief diversity officers, pro gamers, archaeologists, government insiders, startup founders, and even a master puppeteer. Now for the first time, these solutions are compiled into one groundbreaking volume organized into twelve powerful themes including: storytelling, technology, identity, retail, education and more. Each chapter paints a revealing picture of the world, how it is, how it could be and what needs to happen for us to get there.
For newcomers to the topic of diversity, and DEI experts alike, this book offers a much-needed actionable blueprint for creating a more inclusive world for us all.
Автор: Nadia Bou Ali, Rohit Goel Название: Lacan Contra Foucault: Subjectivity, Sex, and Politics ISBN: 1350161713 ISBN-13(EAN): 9781350161719 Издательство: Bloomsbury Academic Рейтинг: Цена: 5226.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Lacan Contra Foucault seeks to ground the divergences and confluences between these two key thinkers in relation to contemporary philosophy and criticism. Specifically the topics of sexuality, the theory of the subject, history and historicism, scientific formalization, and ultimately politics. In doing so, the authors in this volume open up new connections between Lacan and Foucault and shine a light on their contemporary relevance to politics and critical theory.
Автор: Bhat Rohit Название: Bonita Open Solution 5.X Essentials ISBN: 1782167080 ISBN-13(EAN): 9781782167082 Издательство: Неизвестно Рейтинг: Цена: 7171.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Tamma Rohit, Skulkin Oleg, Mahalik Heather Название: Practical Mobile Forensics - Fourth Edition ISBN: 183864752X ISBN-13(EAN): 9781838647520 Издательство: Неизвестно Рейтинг: Цена: 8091.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Covering up-to-date mobile platforms, this book focuses on teaching you the most recent tools and techniques for investigating mobile devices. Readers will delve into a variety of mobile forensics techniques for iOS 11-13, Android 8-10 devices, and Windows 10.
Автор: Skulkin Oleg, Tindall Donnie, Tamma Rohit Название: Learning Android Forensics ISBN: 1789131014 ISBN-13(EAN): 9781789131017 Издательство: Неизвестно Рейтинг: Цена: 9010.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book will introduce you to Android forensics helping you to set up a forensic environment, handle mobile evidence, analyze how and where common applications store their data. You will also learn to identify malware on a device, and how to analyze it.
Автор: Raj Rohit Jalem Название: Building Serverless Applications with Python ISBN: 1787288676 ISBN-13(EAN): 9781787288676 Издательство: Неизвестно Рейтинг: Цена: 10114.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Serverless architectures allow you to build and run applications and services without having to manage the infrastructure. Many companies have adopted this architecture to save cost and improve scalability. This book will help you design serverless architectures for your applications with AWS and Python.
Автор: Menon Rohit Название: Cloudera Administration Handbook ISBN: 1783558962 ISBN-13(EAN): 9781783558964 Издательство: Неизвестно Рейтинг: Цена: 11217.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Tindall Donnie, Tamma Rohit Название: Learning Android Forensics ISBN: 1782174575 ISBN-13(EAN): 9781782174578 Издательство: Неизвестно Рейтинг: Цена: 10114.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: , Arora Rohit Название: Airplanes: a coloring book by Vasu Raghav ISBN: 1087858550 ISBN-13(EAN): 9781087858555 Издательство: Неизвестно Рейтинг: Цена: 1446.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A coloring activity book for young readers who enjoy airplanes and airports.
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