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Fighting Visibility: Sports Media and Female Athletes in the Ufc, McClearen Jennifer


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Автор: McClearen Jennifer
Название:  Fighting Visibility: Sports Media and Female Athletes in the Ufc
ISBN: 9780252085727
Издательство: Mare Nostrum (Eurospan)
Классификация:



ISBN-10: 0252085728
Обложка/Формат: Paperback
Страницы: 256
Вес: 0.35 кг.
Дата издания: 30.03.2021
Язык: English
Иллюстрации: 12 color photographs, 22 black & white photographs, 2 tables
Размер: 22.61 x 15.49 x 1.52 cm
Ключевые слова: Combat sports & self-defence,Media studies,Oriental martial arts,Sports & outdoor recreation, SOCIAL SCIENCE / Media Studies,SPORTS & RECREATION / Martial Arts & Self-Defense
Подзаголовок: Sports media and female athletes in the ufc
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Поставляется из: Англии
Описание: Ultimate Fighting Championship and the present and future of womens sports

Mixed martial arts stars like Amanda Nunes, Zhang Weili, and Ronda Rousey have made female athletes top draws in the Ultimate Fighting Championship (UFC). Jennifer McClearen charts how the promotion incorporates women into its far-flung media ventures and investigates the complexities surrounding female inclusion. On the one hand, the undeniable popularity of cards headlined by women add much-needed diversity to the sporting landscape. On the other, the UFC leverages an illusion of promoting difference—whether gender, racial, ethnic, or sexual—to grow its empire with an inexpensive and expendable pool of female fighters. McClearen illuminates how the UFCs half-hearted efforts at representation generate profit and cultural cachet while covering up the fact it exploits women of color, lesbians, gender non-conforming women, and others.

Thought provoking and timely, Fighting Visibility tells the story of how a sports entertainment phenomenon made difference a part of its brand—and the ways women paid the price for success.


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