The Results Obsession: ROI-Focused Digital Strategies to Transform Your Marketing 9780578686868

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Автор: Marchetti Karen J.
Название: The Results Obsession: ROI-Focused Digital Strategies to Transform Your Marketing
ISBN: 9780578686868
Издательство: R. R. Bowker
Классификация:

Торговля и маркетинг

ISBN-10: 0578686864
Обложка/Формат: Paperback
Страницы: 388
Вес: 0.57 кг.
Дата издания: 01.07.2020
Язык: English
Размер: 22.91 x 15.19 x 2.18 cm
Поставляется из: США
Описание: Do you know where to focus to consistently get better digital marketing results? This book gives you a step-by-step roadmap

These digital strategies have doubled and tripled client sales, boosted online leads 67%, increased email click-through 200%, and generated a 22% opt-in rate for clients like Qualcomm, Union Bank and more

Youll improve the elements that have the biggest impact on results - Offers and Copy, tailored to Why Your Customers Buy . . .

in the highest-ROI digital marketing channels: your website, Search Engine Optimization (SEO), Email, and Pay-Per-Click (PPC) advertising.

With step-by-step analysis, metrics, and formulas.

You will: Correctly diagnose your progress from Traffic to Leads to Sales - so youll know exactly how to improve results (no more choosing the wrong solutions )
Understand what to review in Google Analytics (with step-by-step instructions
Become your companys expert on your customer types (finally )
Learn the Marketing Metrics to evaluate every marketing effort (with easy-to-follow formulas included).
Discover winning formulas to make every element of your copy really sell
Strategically craft Offers for a big change in results.
Uncover easy ways to test your way to success, so your b2c and b2b marketing becomes more effective with every effort
Learn how to evaluate every marketing proposal to choose better partners and solutions.

Results are the key in marketing. Does it matter if the artwork was stunning, or you thought the copy was amazing, if the effort didnt bring in leads or sales?

These are proven Direct Marketing strategies applied to Digital Marketing media - and they work

If you want to learn copywriting, Google Analytics, or how to improve results, this book will help you step-by-step.

Industry Reviewers Say:

This is the definitive handbook on digital marketing for small businesses. It serves as your expert consultant to help get maximum return on every marketing dollar, and hire the right marketing specialists. Why wing it? With a book like this, youll never have to.

The Results Obsession walks you through clear, specific, detailed steps for diagnosing problems, driving leads and sales, website navigation and copywriting, SEO, online ads, email, testing, measuring, and staffing -- all focused on the specific needs of small businesses.

The emphasis on TRAFFIC, LEADS, and SALES, and how to analyze these metrics will surely prove helpful to readers. So many marketers execute campaigns without properly analyzing the results. This book gives you an understanding of what KPIs need the most focus.

Who Should Read This Book

New marketers as well as more experienced marketers who need to build digital skills. And small business owners and heads of marketing who need to know where their marketing teams should be focusing, reports you should be receiving and metrics you should be using, and how to choose the right partners and marketing solutions.

About the Author

Karen J. Marchetti is a 30+ year leader in Internet marketing and direct marketing planning, testing, and creative expertise. She has created high-ROI marketing programs for such clients as Qualcomm and Union Bank. She has taught Internet Marketing and Direct Marketing at San Diego State University, University of San Diego, UC San Diego, CSU Long Beach, and the University of San Francisco. Marchetti is a Google Ads Qualified Search Consultant and a Google Analytics Certified Consultant.

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The Results Obsession: ROI-Focused Digital Strategies to Transform Your Marketing, Marchetti Karen J.