Even leading capitalists admit that capitalism is broken. Green Swans is a manifesto for system change designed to serve people, planet, and prosperity. In his twentieth book, John Elkington--dubbed the "Godfather of Sustainability"--explores new forms of capitalism fit for the twenty-first century.
If Nassim Nicholas Taleb's "Black Swans" are problems that take us exponentially toward breakdown, then "Green Swans" are solutions that take us exponentially toward breakthrough. The success--and survival--of humanity now depends on how we rein in the first and accelerate the second. Green Swans draws on Elkington's first-hand experience in some of the world's best-known boardrooms and C-suites. Using case studies, real-world examples, and profiles on emergent technologies, Elkington shows how the weirdest "Ugly Ducklings" of today's world may turn into tomorrow's world-saving Green Swans. This book is a must-read for business leaders in corporations great and small who want to help their businesses survive the coming shift in global priorities over the next decade and expand their horizons from responsibility, through resilience, and onto regeneration.
Автор: Elkington John, Zeitz Jochen Название: Tomorrow`s Bottom Line: People, Planet, Profit, & Loss ISBN: 1118539699 ISBN-13(EAN): 9781118539699 Издательство: Wiley Рейтинг: Цена: 3483.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The world s most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce.
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