Improvisations For Syncopation: Exercises for developing the mobility, vocabulary and facility of the modern drummer., David Jonah
Автор: Berger Jonah Название: Contagious: Why Things Catch on ISBN: 1451686587 ISBN-13(EAN): 9781451686586 Издательство: Simon & Schuster Цена: 2068.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. Contagious provides specific, actionable techniques for helping information spread--for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
Автор: Berger, Jonah Название: Invisible Influence ISBN: 1476759731 ISBN-13(EAN): 9781476759739 Издательство: Simon & Schuster Цена: 1954.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat--in his latest New York Times bestseller that is a "rare business book that's both informative and enough fun to take to the beach" (Fortune.com). If you're like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we're told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn't just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don't want to look like a soccer mom. By understanding how social influence works, we can decide when to resist and when to embrace it--and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence, Jonah Berger "is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action" (Publishers Weekly).
Описание: With his trademark blend of political history, social science, economics, and pop culture, two-time NYT bestselling author, syndicated columnist, National Review senior editor, and American Enterprise Institute fellow Jonah Goldberg makes the timely case that America and other democracies are in peril as they lose the will to defend the values and institutions that sustain freedom and prosperity. Instead we are surrendering to populism, nationalism and other forms of tribalism. Only once in the last 250,000 years have humans stumbled upon a way to lift ourselves out of the endless cycle of poverty, hunger, and war that defines most of history--in 18th century England when we accidentally discovered the miracle of liberal democratic capitalism. As Americans we are doubly blessed that those radical ideas were written into the Constitution, laying the groundwork for our uniquely prosperous society: - Our rights come from God not from the government. - The government belongs to us; we do not belong to the government. - The individual is sovereign. We are all captains of our own souls. - The fruits of our labors belong to us. In the last few decades, these political virtues have been turned into vices. As we are increasingly taught to view our traditions as a system of oppression, exploitation and "white privilege," the principles of liberty and the rule of law are under attack from left and right. At a moment when authoritarianism, tribalism, identity politics, nationalism, and cults of personality are rotting our democracy from within, Goldberg exposes the West's suicidal tendencies on both sides of the ideological aisle. For the West to survive, we must renew our sense of gratitude for what our civilization has given us and rediscover the ideals that led us out of the bloody muck of the past - or back to the muck we will go. Suicide is painless, liberty takes work.
Автор: Erickson, Amy Название: Jonah ISBN: 0802868312 ISBN-13(EAN): 9780802868312 Издательство: Неизвестно Рейтинг: Цена: 9186.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As a German philosopher, cultural critic, composer, poet, philologist, and scholar of Latin and Greek, Friedrich Wilhelm Nietzsche has exerted a profound influence on modern intellectual history. This book provides an overview of his legacy, highlighting the synergy between his critique of metaphysics and his reflections on the politics and international relations of the late nineteenth century.
Описание: Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize.
Автор: Todd Robinson Название: Jonah: Rebellion, Repentance, Recovery, And Relapse ISBN: 1667821547 ISBN-13(EAN): 9781667821542 Издательство: Gazelle Book Services Рейтинг: Цена: 3644.00 р. Наличие на складе: Поставка под заказ.
Описание: Jonah was a Prophet called by God to do great things. But Jonah was also a rebel. Jonah could not see beyond his own selfishness and hatred for a group of people called the Ninevites. God wanted Jonah to carry a message of grace, mercy, and repentance to people who desperately needed it. What Jonah quickly discovered was his own rebellion and selfishness needed to be confronted first. Jonah had to learn something about Gods grace and mercy for himself. Jonah had to overcome his own rebellion and disobedience. Jonah had to see his own great need for God. Jonah tried to run from the mission and calling God had for him, only to discover that the price for rebellion and disobedience is high. Mocking God comes with a high price tag with very little return. God redirected Jonah to Nineveh to confront a cruel and dangerous city. Jonah eventually delivered Gods message to Nineveh. Nineveh repented of her sin and rebellion. Despite the great work of God in the lives of the Ninevites through Jonah, Jonahs hatred for these people still ran deep. Jonah quickly returned to his bitterness and rebellion toward Nineveh and toward God. Jonah relapsed. Jonah found it easier to live the life of a rebel. Jonah found it easier to return to failure. Jonah teaches us a much needed lesson about the grace, mercy, and forgiveness of God that should lead us to a life of victory and significance. Instead, for Jonah, it led him back to failure and defeat. Jonah relapsed because Jonah chose to focus on the wrong things. You and I can avoid returning to our old, failed ways. We can avoid returning to rebellion, hatred, bitterness, anger, and failure. We can move beyond these strong feelings and emotions when we truly repent and give our lives to God and let Him direct our paths in all circumstances every single day.
Автор: Alexander Hiers, Jonah Fujikawa Название: When a House is a Home ISBN: 1667848607 ISBN-13(EAN): 9781667848600 Издательство: Gazelle Book Services Рейтинг: Цена: 5575.00 р. Наличие на складе: Поставка под заказ.
Описание: A lonely house tries everything to have a family call them a home, before discovering that self-love comes first.
Автор: Gray Justin, Palmiotti Jimmy Название: Jonah Hex: Face Full of Violence ISBN: 1401210953 ISBN-13(EAN): 9781401210953 Издательство: Random House (USA) Рейтинг: Цена: 1195.00 р. Наличие на складе: Нет в наличии.
Автор: Gully, Paul Название: Big fish tale, a: the story of jonah ISBN: 1424557674 ISBN-13(EAN): 9781424557677 Издательство: Неизвестно Рейтинг: Цена: 1543.00 р. Наличие на складе: Поставка под заказ.
Описание: Chris P Bacon is one remarkable pig. Born with malformed hind legs, he was taken to a veterinarian to be euthanized - but luckily, that vet was Len Lucero, who saw that the little guy was special. He went home with Lucero and within a matter of weeks became an Internet sensation and a media darling, winning thousands of hearts all over the world.
Автор: Winter Jonah Название: JFK ISBN: 0061768073 ISBN-13(EAN): 9780061768071 Издательство: HarperCollins USA Цена: 1880.00 р. Наличие на складе: Нет в наличии.
Описание:
The New York Times bestselling team that brought readers Barack in 2008 presents this picture book biography of John F. Kennedy, the 35th president of the United States of America. JFK tells how a little boy grew up to be president in a story about hope and courage and the power of words. It details JFK's childhood as well as his presidency and includes the Cuban missile crisis, the civil rights movement, the Camelot years, and a firsthand account of his assassination. This nonfiction picture book is an excellent choice to share during homeschooling, in particular for children ages 4 to 6. It's a fun way to learn to read and as a supplement for activity books for children.
JFK's is a story that has been told by many voices. Acclaimed picture book biographer Jonah Winter offers his own voice and memories about JFK and his significance in this heartfelt personal profile, illustrated in vibrant detail by award-winning artist AG Ford.
Автор: Winter Jonah Название: The Little Owl & the Big Tree: A Christmas Story ISBN: 1665902132 ISBN-13(EAN): 9781665902137 Издательство: Simon & Schuster Рейтинг: Цена: 2482.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: One Christmas, a tiny owl stuck in the Rockefeller Center Christmas tree stole the hearts of the nation. Discover the true story in this heartwarming picture book from celebrated mother-son team Jonah and Jeanette Winter.
Автор: Gray Justin, Palmiotti Jimmy Название: Jonah Hex: Bury Me in Hell ISBN: 1401232493 ISBN-13(EAN): 9781401232498 Издательство: Random House (USA) Рейтинг: Цена: 1448.00 р. Наличие на складе: Нет в наличии.
Описание: "Originally published in single magazine form in Jonah Hex 61-70."--T.p. verso.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
