Описание: This volume applies cognitive metaphor theory (CMT) to film, television, and video games in order to analyze the embodied aesthetics and meanings of these moving images .
Автор: Gierczynska-kolas, Marta Название: Metaphors used on polish and american internet forums for mothers ISBN: 3631673930 ISBN-13(EAN): 9783631673935 Издательство: Peter Lang Рейтинг: Цена: 9511.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This study analyzes the use of conceptual metaphors on Polish and American internet forums for mothers. In order to achieve these objectives, the author compiled a corpus consisting of ten thousand posts from Polish internet forums and ten thousand posts from American ones. The topics of threads were various, ranging from giving advice on breastfeeding to sex during pregnancy. The study contributes to a better understanding of online discussions – this issue has not been frequently investigated, especially from a comparative perspective.
Название: Metaphors of internet ISBN: 1433174502 ISBN-13(EAN): 9781433174506 Издательство: Peter Lang Рейтинг: Цена: 7623.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
What happens when the internet is absorbed into everyday life? How do we make sense of something that is invisible but still so central? A group of digital culture experts address these questions in Metaphors of Internet: Ways of Being in the Age of Ubiquity.
Twenty years ago, the internet was imagined as standing apart from humans. Metaphorically it was a frontier to explore, a virtual world to experiment in, an ultra-high-speed information superhighway. Many popular metaphors have fallen out of use, while new ones arise all the time. Today we speak of data lakes, clouds and AI. The essays and artwork in this book evoke the mundane, the visceral, and the transformative potential of the internet by exploring the currently dominant metaphors. Together they tell a story of kaleidoscopic diversity of how we experience the internet, offering a richly textured glimpse of how the internet has both disappeared and at the same time, has fundamentally transformed everyday social customs, work, and life, death, politics, and embodiment.
Автор: Charteris-Black Jonathan Название: Metaphors of Brexit: No Cherries on the Cake? ISBN: 303028767X ISBN-13(EAN): 9783030287672 Издательство: Springer Рейтинг: Цена: 4191.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How were social media posts, scripted speeches, traditional news media and political cartoons used and understood during the Brexit campaign?
Название: Embodied metaphors in film, television, and video games ISBN: 0815386524 ISBN-13(EAN): 9780815386520 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume applies cognitive metaphor theory (CMT) to film, television, and video games in order to analyze the embodied aesthetics and meanings of these moving images .
Автор: Loredana Pung? Название: Language in Use: Metaphors in Non-Literary Contexts ISBN: 1443888842 ISBN-13(EAN): 9781443888844 Издательство: Cambridge Scholars Цена: 6081.00 р. Наличие на складе: Нет в наличии.
Описание: Language in Use: Metaphors in Non-Literary Contexts is a kaleidoscope of studies born from the belief that there is always something more to say about metaphor. What unites the pieces of this kaleidoscope is that all chapters rely on conceptual metaphor theory. As such, they bring together applications of this theory (and some of its further developments) in a variety of contexts and types of discourse, against a multitude of cultural backgrounds.The book is structured into two sections. The first, Metaphors at play and work, is dedicated to the use of metaphors in everyday language. Particular attention is paid to metaphors of, and in, translation and specialised jargons, and color terms-driven metaphors. The second, Living with metaphors, builds on metaphors in private discourses, including diaries and life stories, and in public ones, pertaining to the political arena, advertising, media campaigns, the foreign language teaching environment, and the film industry.
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