Автор: Berger Jonah Название: Contagious: Why Things Catch on ISBN: 1451686587 ISBN-13(EAN): 9781451686586 Издательство: Simon & Schuster Цена: 2068.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. Contagious provides specific, actionable techniques for helping information spread--for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
Автор: Scott Jonah Abram Название: Retire Without Money ISBN: 1801873437 ISBN-13(EAN): 9781801873437 Издательство: Неизвестно Рейтинг: Цена: 6200.00 р. Наличие на складе: Нет в наличии.
Описание:
Possibly the word retirement means different things to different individuals. If you mean by retirement a life of complete withdrawal from the world and no activity beyond a 24 hour day loafing, then you need read no further because I can't help you.
The only manner in which to achieve this, so far as I know, is to inherit a sizable fortune and I doubt that the average reader of this book has done so. I might mention that such persons, who have retired in this manner, are seldom happy. I have met them all over the world, and they are seldom happy.
Retirement, to me, means escape from the rut in which most find themselves today not only in our own country but in the civilized world as a whole. It means a comfortable life in which a maximum of leisure can be enjoyed. I also require pleasantness of surroundings both scenic and climatic not to speak of desirable companionship.
The Contents of this Book:
Why You Should Consider Retirement
Where to Retire
When to Retire
Retiring on a Small Income
America's Bargain Paradise
America's Art Colonies
In Your Own Home Town
Mexico
Spain
France
Italy
Austria
Great Britain
Greece
Morocco
Japan
Here, There and the Other Place
How to Get Started-NOW
Principles of Wealth Acquisition
How to Get Retirement Ideas-and Spot Ideal Situations
and Much More...
Автор: Scott Jonah Abram Название: Retire Without Money ISBN: 1801873445 ISBN-13(EAN): 9781801873444 Издательство: Неизвестно Рейтинг: Цена: 7573.00 р. Наличие на складе: Нет в наличии.
Автор: Winter Jonah Название: JFK ISBN: 0061768073 ISBN-13(EAN): 9780061768071 Издательство: HarperCollins USA Цена: 1880.00 р. Наличие на складе: Нет в наличии.
Описание:
The New York Times bestselling team that brought readers Barack in 2008 presents this picture book biography of John F. Kennedy, the 35th president of the United States of America. JFK tells how a little boy grew up to be president in a story about hope and courage and the power of words. It details JFK's childhood as well as his presidency and includes the Cuban missile crisis, the civil rights movement, the Camelot years, and a firsthand account of his assassination. This nonfiction picture book is an excellent choice to share during homeschooling, in particular for children ages 4 to 6. It's a fun way to learn to read and as a supplement for activity books for children.
JFK's is a story that has been told by many voices. Acclaimed picture book biographer Jonah Winter offers his own voice and memories about JFK and his significance in this heartfelt personal profile, illustrated in vibrant detail by award-winning artist AG Ford.
Автор: Winter Jonah Название: The Little Owl & the Big Tree: A Christmas Story ISBN: 1665902132 ISBN-13(EAN): 9781665902137 Издательство: Simon & Schuster Рейтинг: Цена: 2482.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: One Christmas, a tiny owl stuck in the Rockefeller Center Christmas tree stole the hearts of the nation. Discover the true story in this heartwarming picture book from celebrated mother-son team Jonah and Jeanette Winter.
Автор: Berger, Jonah Название: Invisible Influence ISBN: 1476759731 ISBN-13(EAN): 9781476759739 Издательство: Simon & Schuster Цена: 1954.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat--in his latest New York Times bestseller that is a "rare business book that's both informative and enough fun to take to the beach" (Fortune.com). If you're like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we're told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn't just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don't want to look like a soccer mom. By understanding how social influence works, we can decide when to resist and when to embrace it--and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence, Jonah Berger "is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action" (Publishers Weekly).
Описание: With his trademark blend of political history, social science, economics, and pop culture, two-time NYT bestselling author, syndicated columnist, National Review senior editor, and American Enterprise Institute fellow Jonah Goldberg makes the timely case that America and other democracies are in peril as they lose the will to defend the values and institutions that sustain freedom and prosperity. Instead we are surrendering to populism, nationalism and other forms of tribalism. Only once in the last 250,000 years have humans stumbled upon a way to lift ourselves out of the endless cycle of poverty, hunger, and war that defines most of history--in 18th century England when we accidentally discovered the miracle of liberal democratic capitalism. As Americans we are doubly blessed that those radical ideas were written into the Constitution, laying the groundwork for our uniquely prosperous society: - Our rights come from God not from the government. - The government belongs to us; we do not belong to the government. - The individual is sovereign. We are all captains of our own souls. - The fruits of our labors belong to us. In the last few decades, these political virtues have been turned into vices. As we are increasingly taught to view our traditions as a system of oppression, exploitation and "white privilege," the principles of liberty and the rule of law are under attack from left and right. At a moment when authoritarianism, tribalism, identity politics, nationalism, and cults of personality are rotting our democracy from within, Goldberg exposes the West's suicidal tendencies on both sides of the ideological aisle. For the West to survive, we must renew our sense of gratitude for what our civilization has given us and rediscover the ideals that led us out of the bloody muck of the past - or back to the muck we will go. Suicide is painless, liberty takes work.
Автор: Bakker R. Scott Название: The Unholy Consult: The Aspect-Emperor: Book Four ISBN: 146831694X ISBN-13(EAN): 9781468316940 Издательство: Abrams Цена: 2619.00 р. Наличие на складе: Нет в наличии.
Описание:
In this shattering conclusion to The Aspect-Emperor books, praised for their "sweeping epic scale and detailed historical world-building" (Grimdark Magazine), R. Scott Bakker delivers the feverishly harrowing and long-awaited finish to a story cycle that has stretched across seven books in two series.
In The Unholy Consult, the Men of the Great Ordeal have been abandoned by Anasurimbor Kellhus, and the grand crusade has devolved into cannibalism and chaos. When Exalt-General Proyas, with Prince-Imperial Kayutas at his side, attempts to gain control of the lost Men and continue their march to Golgotterath, it rapidly becomes clear that the lost Lord-and-Prophet is not so easily shaken from the mission. When Sorweel, the Believer-King of Sakarpus, and Serwa, daughter of the Aspect-Emperor, join the Great Ordeal, they discover that the shortest path is not always the most obvious, or the safest. Souls, morality, and relationships are called into question when no one can be trusted, and the price for their sins is greater than they imagined.
An uncompromising portrayal of a catastrophic world of myth, war, and sorcery, the scope and creativity of the Aspect-Emperor books stand alongside George R. R. Martin's A Song of Ice and Fire. Powerful and haunting, this thrilling final installment of Bakker's groundbreaking series promises to be one of the most talked about epic fantasy books of all time.
Автор: Henderson Maestas Debbie Название: Listening to Mom: #3-Jonah and the Whale ISBN: 1732657165 ISBN-13(EAN): 9781732657168 Издательство: Неизвестно Рейтинг: Цена: 4046.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Graham Barbara Название: What Jonah Knew ISBN: 0063242311 ISBN-13(EAN): 9780063242319 Издательство: HarperCollins USA Цена: 2298.00 р. Наличие на складе: Нет в наличии.
The Ninja Foodi Digital Air Fry Oven can air fry, air roast, bake, broil, bagel, toast, dehydrate, keep the food warm. One single kitchen appliance for all of them. It is also easy to store and easy to clean.
The cookbook is comprised of а delicious collection of recipes that are suitable for all tastes. Each recipe is simple to make, full of flavor, and offers а healthier alternatives to traditionally fried foods. In this fantastic cookbook, you will find hot tips and tasty recipes for cooking with this incredible cooking appliance.
Read this cookbook and learn to cook yummy air fryer oven recipes, all with a detailed list of ingredients and a step-by-step making process for each of them. The ingredients you will find here can all be sourced locally and easily. This tasty collection of healthy recipes in this book will make you proficient in air fryer cooking. You'll have a whole delicious way of living.
Автор: Ellwood Charles Abram Название: Methods in Sociology: A Critical Study ISBN: 1258326167 ISBN-13(EAN): 9781258326166 Издательство: Неизвестно Цена: 5876.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
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