Автор: Eleonora Pantano Название: Creativity and Marketing: The Fuel for Success ISBN: 1800713312 ISBN-13(EAN): 9781800713314 Издательство: Emerald Рейтинг: Цена: 15041.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.
Автор: Pantano, Eleonora (university Of Bristol, Uk) Bassano, Clara Priporas, Constantinos-vasilios (middlesex University, Uk.) Название: Technology and innovation for marketing ISBN: 1138323179 ISBN-13(EAN): 9781138323179 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners.
Описание: The advent of new technologies has been an impetus for rapid development in several industries, including the area of retail services. These recent advances push industry leaders to infuse new innovations into their various systems and processes.Successful Technological Integration for Competitive Advantage in Retail Settings examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices. Focusing on corporate strategies, innovation management, and relevant case studies, this book is a pivotal reference source for researchers, practitioners, and developers interested in recent innovation trends within the retailing industry.
Описание: "The theme of this book is the use of Cellular Automatas (CAs) to model biological systems, describing 2-D CAs to create populations of "life-like agents" with their own genomes"--Provided by publisher.
Описание: The Magic Door is a study on the Italic (Italian) branch of the Western Inner Traditions. The Magic Door surveys a wide spectrum of esoteric traditions and explores the heroes, schools, and teachings that have provided the foundations for initiation in Italy, from Roman times to the present, in the broader context of an Occidental Tradition.
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