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Market Entry Strategies: Internationalization Theories, Concepts and Cases, Mario Glowik


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Автор: Mario Glowik
Название:  Market Entry Strategies: Internationalization Theories, Concepts and Cases
ISBN: 9783110653137
Издательство: Walter de Gruyter
Классификация: ISBN-10: 3110653133
Обложка/Формат: Ebook
Страницы: 179
Вес: 0.00 кг.
Дата издания: 21.09.2020
Серия: Economics/Business/Finance
Язык: English
Читательская аудитория: College/higher education
Ключевые слова: Ownership & organization of enterprises,Sales & marketing management, BUSINESS & ECONOMICS / Management,BUSINESS & ECONOMICS / Marketing / General
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Поставляется из: Германии
Описание:

This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.




Retail Internationalization: Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities

Автор: Stefan Elsner
Название: Retail Internationalization: Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities
ISBN: 3658010959 ISBN-13(EAN): 9783658010959
Издательство: Springer
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Цена: 11179.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the fairly narrow research status and the increasing internationalization of retail activities. Issues are investigated concerning the choice of retail market entry modes, i.e., the form ofinstitutional arrangements that retailers use when entering foreign markets, the retail format transfer, i.e., the management of internal processes and the external marketing program elements and the coordination of retail activities, i.e., the implementation ofthe marketing program by the organizational structure. Regarding this, three important research questions are addressed:1) How do choose retailers their market entry mode in the area of conflict between full and shared-controlled modes and how is this decision influenced by the internal and external environment? 2) How can international retailers transfer their retail format successfully to foreign countries by standardizing or adapting the internal and external elements of their retail format? 3) How can retailers successfully coordinate the implementation of their retail marketing program to culturally diversified markets? These questions are investigated on the basis of established theories applied from the international management literature such as institutional theory, the resource-based view and the profit maximization theory.

On the basis of comprehensive primary and secondary datasets, important implications are drawn for research and practice.

Policies and Initiatives for the Internationalization of Higher Education

Автор: Fatos Silman, Fahriye Altinay Aksal, Zehra Altinay Gazi
Название: Policies and Initiatives for the Internationalization of Higher Education
ISBN: 1522552316 ISBN-13(EAN): 9781522552314
Издательство: Mare Nostrum (Eurospan)
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Цена: 24116.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Today, globalization highlights the importance of cultural diversity within countries, communities, and institutions while providing a better understanding of individuals and groups. By encouraging a focus on international perspectives in learning, teaching, and recruitment, educational institutions are able to adapt to a globalized society.Policies and Initiatives for the Internationalization of Higher Education in Developing Nations provides emerging research exploring the theoretical and practical aspects of implementing the processes of internationalization, as well as its political, economic, historic, and organizational barriers. Featuring coverage on a broad range of topics such as systems theory, student mobility, and risk management, this publication is ideally designed for education researchers, academicians, policymakers, graduate-level students, and administrators seeking current research on the policies and initiatives practiced by institutions and individuals in order to compete with the influences of globalization.

Internationalization of Higher Education for Development: Blackness and Postcolonial Solidarity in Africa-Brazil Relations

Автор: Susanne Ress
Название: Internationalization of Higher Education for Development: Blackness and Postcolonial Solidarity in Africa-Brazil Relations
ISBN: 1350212229 ISBN-13(EAN): 9781350212220
Издательство: Bloomsbury Academic
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Цена: 5067.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Illuminating thus far understudied international relations in global higher education, the book titled Internationalization of Higher Education for Development illustrates how the Brazilian government, under the presidency of Luis Inacio Lula da Silva (2003-2010), legitimized Africa-Brazil relations often referring to the presumably shared history of transatlantic slavery as the condition for solidarity cooperation and international integration. Ress reveals how this notion of history produces a vision of Brazil as a multicultural nation able to redress longstanding racialized inequalities while casting ‘Africa’ as the continent that remains forever in the past. She explores how this ambiguous notion was translated into curricula and classroom practices, and, in particular how it shaped international students’ experiences at a newly-created university in the Northeast of Brazil. Ress demonstrates how the historicized framing in conjunction with the powerfully racialized class structures that characterize Brazilian society, the challenging material conditions surrounding the university, and the future aspirations of students created an environment that made solidarity an economic necessity while repeating the century-old colonial gesture of othering ‘Africa’ in new yet all too familiar ways – reworking and reemploying the idea of race in the name of Brazil’s progress and development. This book showcases in an innovative way the challenges and opportunities of building international relations in postcolonial education contexts. A much-needed advances over current scholarship analysing race, blackness, and solidarity, it offers a timely contribution to postfoundational and postcolonial studies in comparative and international education.

Cases on Internationalization Challenges for SMEs, 1 volume

Автор: Moreira Antуnio Carrizo
Название: Cases on Internationalization Challenges for SMEs, 1 volume
ISBN: 1799864847 ISBN-13(EAN): 9781799864844
Издательство: Mare Nostrum (Eurospan)
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Цена: 17556.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Provides a set of case studies on the internationalization of SMEs in order to share the latest empirical research findings in the field of internationalization in the context of a globalized world, and which considers a highly competitive international business setting.

City Development and Internationalization in China: Quanzhou, Yiwu, and Nanning

Автор: Wang Qianyi, Cheong Kee Cheok, Li Ran
Название: City Development and Internationalization in China: Quanzhou, Yiwu, and Nanning
ISBN: 9811505462 ISBN-13(EAN): 9789811505461
Издательство: Springer
Цена: 9781.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book explores how history shapes city development, assesses the role of government at national and sub-national levels through case studies of three secondary cities, Quanzhou, Yiwu and Nannin, and provides a link between city development and internationalization.

Market Entry Strategies: Internationalization Theories, Concepts and Cases

Автор: Mario Glowik
Название: Market Entry Strategies: Internationalization Theories, Concepts and Cases
ISBN: 3110650673 ISBN-13(EAN): 9783110650679
Издательство: Walter de Gruyter
Рейтинг:
Цена: 7243.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.

Internationalization of library and information science education in the Asia-Pacific region /

Автор: Reysa Alenzuela
Название: Internationalization of library and information science education in the Asia-Pacific region /
ISBN: 1799822737 ISBN-13(EAN): 9781799822738
Издательство: Mare Nostrum (Eurospan)
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Цена: 26195.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Comprehensive internationalization is a strategic process that seeks to align initiatives for globally-oriented and internationally-connected programs that is essential for the attainment of global competitiveness and qualification recognition. Internationalization of higher education has been in broad debate among professionals, and procedures and processes towards desired quality of library and information science (LIS) academic standards are still a continuing discussion among stakeholders.

Internationalization of Library and Information Science Education in the Asia-Pacific Region is a critical scholarly resource that examines the internationalization of LIS education to promote, develop, and facilitate engagement and mobility of library professionals around the world with a focus on the Asia-Pacific region. This book can open doors for greater global engagement and cooperation among LIS schools and professional governing bodies in countries that can mutually benefit and propel development to be on par with European and North American counterparts. While highlighting various topics such as global engagement, curriculum design, and knowledge sharing, this book is ideal for academicians, library professionals, instructional designers, researchers, curriculum designers, librarians, educators, and students.

Internationalization Strategies of German Universities

Автор: Bremer
Название: Internationalization Strategies of German Universities
ISBN: 3658221321 ISBN-13(EAN): 9783658221324
Издательство: Springer
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Цена: 10480.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Ulrich Bremer examines the internationalization process of German public research universities, extracts multiple expected factors of impact from existing theory, tests them against data and thus delivers implications for research and practice.

Internationalization of Law

Автор: Varella Marcelo D.
Название: Internationalization of Law
ISBN: 3642541623 ISBN-13(EAN): 9783642541629
Издательство: Springer
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Цена: 19564.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book provides an overview of how international law is constructed through diverse macro and microprocesses that expand its traditional subjects and sources, with the attribution of sovereign capacity and power to the international plane.

Currency Internationalization and Macro Financial Risk Control

Автор: Monetary Institute
Название: Currency Internationalization and Macro Financial Risk Control
ISBN: 9811306974 ISBN-13(EAN): 9789811306976
Издательство: Springer
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Цена: 22359.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

This book collects expert opinions, research, and risk assessments from within the Chinese financial policy establishment on prospects for the internationalization of the renminbi as a reserve currency around the world. As China's economy diversifies in the acquisition of global assets, the renminbi may partially displace the dollar or yen as a reserve currency, with unpredictable and profound potential consequences. This book, presenting for the first time in English, the Chinese perspective on the internationalization of the Chinese currency will be of great value to central bankers, financiers, and students of international finance.
English-Medium Instruction and the Internationalization of Universities

Автор: Bowles, Hugo, Murphy, Amanda
Название: English-Medium Instruction and the Internationalization of Universities
ISBN: 3030478599 ISBN-13(EAN): 9783030478599
Издательство: Springer
Рейтинг:
Цена: 19564.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This edited book examines English-Medium Instruction (EMI) language policy and practice in higher education around the world, highlighting how English language usage affects the internationalization of universities, the way that disciplines are taught and learned, and questioning whether internationalization through EMI achieves the values of global citizenship and inclusivity/diversity to which it aspires. Written by experts in the field, the book includes data-based research from universities around the globe, with three chapters on Asia and the Far East (Malaysia, Japan and China), four on Europe (Denmark, the Netherlands and Italy) and one each on Africa (Ethiopia) and Central America (Mexico). Sources include policy documents, questionnaire surveys, focus groups and semi-structured interviews involving university policymakers, lecturers, students, and administrative staff.

This book will be of interest to students and scholars of language and education policy, internationalization and applied linguistics, particularly English-Medium Instruction (EMI), academic English and English as a Lingua Franca (ELF).

Internationalization of Higher Education for Development: Blackness and Postcolonial Solidarity in Africa-Brazil Relations

Автор: Susanne Ress
Название: Internationalization of Higher Education for Development: Blackness and Postcolonial Solidarity in Africa-Brazil Relations
ISBN: 1350045462 ISBN-13(EAN): 9781350045460
Издательство: Bloomsbury Academic
Рейтинг:
Цена: 19008.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Illuminating thus far understudied international relations in global higher education, the book titled Internationalization of Higher Education for Development illustrates how the Brazilian government, under the presidency of Luis In cio Lula da Silva (2003-2010), legitimized Africa-Brazil relations often referring to the presumably shared history of transatlantic slavery as the condition for solidarity cooperation and international integration. Ress reveals how this notion of history produces a vision of Brazil as a multicultural nation able to redress longstanding racialized inequalities while casting 'Africa' as the continent that remains forever in the past. She explores how this ambiguous notion was translated into curricula and classroom practices, and, in particular how it shaped international students' experiences at a newly-created university in the Northeast of Brazil. Ress demonstrates how the historicized framing in conjunction with the powerfully racialized class structures that characterize Brazilian society, the challenging material conditions surrounding the university, and the future aspirations of students created an environment that made solidarity an economic necessity while repeating the century-old colonial gesture of othering 'Africa' in new yet all too familiar ways - reworking and reemploying the idea of race in the name of Brazil's progress and development.


This book showcases in an innovative way the challenges and opportunities of building international relations in postcolonial education contexts. A much-needed advances over current scholarship analysing race, blackness, and solidarity, it offers a timely contribution to postfoundational and postcolonial studies in comparative and international education.


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