Описание: WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
Beat Your Competition - Increase Sales - Get More Customers in 90 Days
Online marketing expert Aaron Fletcher shows you how to gain more customers in this simple guide to marketing your small business, with quick and easy solutions for creating a successful marketing plan.
In today's technology-driven marketplace, every small business owner is looking for an effective marketing plan to increase online visibility and ultimately grow their business. Many have already taken the basic steps in launching a website, creating a Facebook page, and maybe even hiring a so-called SEO expert, but now find themselves dismayed by the lack of results. In Stand Out, online marketing expert and Geek-Free Marketing founder Aaron Fletcher shows every small business owner--no matter their skills or budget--how to create a simple, proven, and easy-to-follow road map to increase online visibility, bring more traffic to their sites, generate more leads, increase profit, and grow
Stand Out includes clear, step-by step instructions opn how to:
1. Build a solid marketing foundation using the 5 M's of Marketing (Mindset, Market, Message, Media, and Metrics) and the basic Online Marketing Funnel
2. Launch a simple but powerful website that creates an ideal user experience
3. Complete a "Google 101" crash course on understanding search engines (SEO), optimizing your website, and increasing your online visibility
4. Create compelling content that speaks directly to your clients' needs
5. Become a "digital citizen," with tools to help you connect with your audience wherever they hang out online
A well-crafted brand gives you the right kind of visibility and builds your reputation. However, most professionals and small business owners leave their brand to chance--or think their logo is their brand. Being great at what you do isn't enough, explains Peg Marckworth. Your clients need to recognize your unique capabilities and understand why you are the right choice for them. Competition is Irrelevant offers a step-by-step process to identify your unique offering, define your best clients, and determine effective communication strategies. Competition is Irrelevant is a definitive resource for maximizing potential and profits for your business or career.
Описание: Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand is its relation to its target audience. Tangible aspects like the look, price, and packaging of the product are essential elements of brand management. Other elements like brand image, brand perception, brand awareness, brand equity, brand relation, and consumer relation are pivotal for any brand to succeed in the market. Some common branding strategies include multibranding strategy, brand extension, co-branding and private branding strategy, among many others. Strategic brand management aims to improve the credibility of the brand and thereby increasing brand loyalty. This book elucidates the concepts and innovative models around prospective developments with respect to strategic brand management. It studies, analyses and upholds the pillars of brand management and its utmost significance in modern times. Those with an interest in this field would find this book helpful.
Описание: If you are thinking about starting your own consultancy; have started one and hit your first round of growing pains, or are a veteran looking at an exit, this book is for you.
Описание: Youth is no longer an age it`s a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy.
Автор: Parment Anders Название: Auto Brand: Building Successful Car Brands for the Future ISBN: 0749476427 ISBN-13(EAN): 9780749476427 Издательство: Неизвестно Цена: 26186.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Adapt to emerging trends in consumer behaviour and improve profitability as a result, with this exclusive insight into branding and marketing in the car industry.
Your investment in the culture and environment where your teams spend more waking hours than they do at home with with families is your most valuable contribution as a servant leader.
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Certainly you could choose to believe that your existing culture is a healthy one. Maybe it is. But how do you know?
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If you don't have the right brand, both externally and internally, you won't attract the right people. If you don't have the right people, or people with the right priorities, you can't create or sustain a thriving culture.
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Branding and culture, particularly for public serving organizations and people serving leaders, are interdependent.
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This book is a step-by-step guide to building a brand and creating a culture of authentic servant leadership for your organization.
Описание: Presents original research documenting the size and nature of the `sea of sameness` customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.
The selling environment and role of the sales professional have changed.
Forever.
Gone are the days when the organisation, the product, or the solutions provided the greatest opportunity for differentiation. Today is no longer about features and benefits, need-satisfaction, or solution selling; it's about the role that the sales professional plays as the single biggest point of differentiation.
The Credible Expert provides you, the sales professional, with the second installment of the GO NAKED series, this time with an even more thought-provoking and practical perspective on how to stand out, create more opportunities, and grow your business.
It breaks down the steps required for securing opportunities and making sales so that - irrespective of your experience - you will be able to select the right customers, deliver compelling messages, learn how to create personal value and significance, and develop thought-provoking and change-enabling discussions. Everything is geared towards one thing: making you the most successful salesperson possible.
Based on the inherent belief that it's the salesperson that makes the biggest difference in delivering successful outcomes, this book will provide you with a step-by-step guide to becoming the Credible Expert in your market. By following its methodology, you will stand out, create more opportunities, and deliver business success.
Testimonials
'I wish I had adopted this process ten years ago.' Niall Barry, Country Manager
'Two pages in and I knew that this book was exactly what I was looking for.' Ceire Rochford, Clinical Sales Specialist
'Ultimately I want to implement these concepts into the sales teams I manage.' Jonathan Penny, Senior Director
'This is a must have book in any sales professional's armoury.' Matt Seago, Sales Specialist
'An indispensable book for any sales person, business owner or thought leader who wants to attract more customers, followers and fans.' Dr. Isaiah Hankel, Best-Selling Author and Entrepreneur
About the Author
Michael Smith is co-founder of Developed Edge, a training and development organisation that works specifically with medical companies to help them identify the best way to sell to their customers and then create customised and competency based training programmes. He has previously served in numerous international sales and marketing roles, most recently as Director of Sales for Europe. He is a best-selling author and also works as a Coach, Speaker, and Advisor.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
