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Hook: The Idea Behind Why Ideas Catch On, Pat Langton


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Цена: 3644.00р.
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При оформлении заказа до: 2025-08-04
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Автор: Pat Langton
Название:  Hook: The Idea Behind Why Ideas Catch On
ISBN: 9781925927597
Издательство: Gazelle Book Services
Классификация:




ISBN-10: 1925927598
Обложка/Формат: Paperback
Страницы: 144
Вес: 0.29 кг.
Дата издания: 20.05.2021
Серия: Economics/Business/Finance
Язык: English
Размер: 23.44 x 15.70 x 2.01 cm
Читательская аудитория: General (us: trade)
Ключевые слова: Advertising,Business & management,Business innovation,Economics, finance, business & management,Sales & marketing
Подзаголовок: The idea behind why ideas catch on
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Поставляется из: Англии
Описание: The must-have handbook for marketers to create effective and memorable campaigns in the new media era. We are living in a new era of media and marketers are more confused than ever before. Nine out of 10 marketers are struggling to identify the right platforms and technologies to help them manage their audiences. Marketing has lost its way in recent years. Advertising and communication is so cluttered that marketers are creating bad campaigns that are a waste of their and the consumers time. HOOK gives you an easy to remember system to create campaigns that have human emotion, ownable messaging, unique offerings and talkability among their audience. HOOK theory is made up of four elements (Human, Ownable, Offer, Keep) that help you create great ideas and marketing campaigns that work.


Decoded: The Science Behind Why We Buy

Автор: Phil P. Barden
Название: Decoded: The Science Behind Why We Buy
ISBN: 1119673089 ISBN-13(EAN): 9781119673088
Издательство: Wiley
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Цена: 2850.00 р.
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Описание:

A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization.

If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy, 2nd Edition offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviours.

Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this second edition for behavioural knowledge, timely case studies, and an understanding of methodologies. You'll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development.

You'll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. The revised edition provides new material that marketers can apply to informed, successful practices.

- Gain an understanding of the Jobs to Be Done (JTBD) approach.

- Take a closer look at the Ferrero neuroscience study that supports JTBD.

- See updated and relevant case studies of JTBD at work.

- Discover how to engage customers through digital touchpoints.

If you're a marketing practitioner, an understanding of decision science will enhance your day-to-day work. Decoded helps you see how science and marketing come together. Immerse yourself in the science of why people buy and gain a stronger base of knowledge as you develop strategies, implement marketing plans and meet customer needs through innovation.


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