New Perspectives on Critical Marketing and Consumer Society, Elaine L. Ritch, Julie McColl
Автор: Cate Farrall, Marianne Lindsley Название: Professional English in Use Marketing Book with answers ISBN: 0521702690 ISBN-13(EAN): 9780521702690 Издательство: Cambridge University Press Рейтинг: Цена: 7441.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.
Автор: Kaufmann Hans Ruediger, Panni Mohammad Fateh Ali Khan Название: Socio-Economic Perspectives on Consumer Engagement and Buying Behavior ISBN: 1522521399 ISBN-13(EAN): 9781522521396 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29938.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.
Автор: Robert Andrew Dunn Название: Multidisciplinary Perspectives on Media Fandom ISBN: 1799833240 ISBN-13(EAN): 9781799833246 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 20236.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Leisure time today is driven by fandom from sports fans to comic collectors, gamers, and cosplayers. Fandom has developed into a self-identifying social construct researchers are still attempting to understand. While some fandoms such as cosplayers are still developing, other fandoms, for instance the secondary sports fan, have been completely ignored. Fandom is an important facet in today's society with such enthusiasm and support shaping not only the fan but also society at large.
Multidisciplinary Perspectives on Media Fandom is a pivotal reference source that provides vital research that reviews some of the most exigent facets of today's fandom and highlights understudied cultures of fandom as well as emerging intricacies of established fandom. While promoting topics such as esports, influencer culture, and marketing trends, this publication explores both qualitative and quantitative approaches as well as the methods of social science and critical perspectives. This book is ideally designed for marketers, media strategists, brand managers, consumer behavior analysts, researchers, academics, and students.
Описание: In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored.Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.
Автор: Robert Andrew Dunn Название: Multidisciplinary Perspectives on Media Fandom ISBN: 1799833232 ISBN-13(EAN): 9781799833239 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 26195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Leisure time today is driven by fandom from sports fans to comic collectors, gamers, and cosplayers. Fandom has developed into a self-identifying social construct researchers are still attempting to understand. While some fandoms such as cosplayers are still developing, other fandoms, for instance the secondary sports fan, have been completely ignored. Fandom is an important facet in today's society with such enthusiasm and support shaping not only the fan but also society at large.
Multidisciplinary Perspectives on Media Fandom is a pivotal reference source that provides vital research that reviews some of the most exigent facets of today's fandom and highlights understudied cultures of fandom as well as emerging intricacies of established fandom. While promoting topics such as esports, influencer culture, and marketing trends, this publication explores both qualitative and quantitative approaches as well as the methods of social science and critical perspectives. This book is ideally designed for marketers, media strategists, brand managers, consumer behavior analysts, researchers, academics, and students.
Автор: Barfield Steven Название: Critical Perspectives on Philip Pullman`s His Dark Materials ISBN: 0786440309 ISBN-13(EAN): 9780786440306 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3756.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Philip Pullman's His Dark Materials stands as a landmark in fantasy literature. Comprised of the novels The Golden Compass, The Subtle Knife, and The Amber Spyglass, the award-winning epic trilogy has been adapted for radio, stage, and film in both Britain and the United States, though it remains controversial for its negative depiction of religion. Herein, scholars from various literary, philosophical, and theatrical fields explore His Dark Materials, addressing numerous topics relevant to reading, studying and understanding the work, including its basis in Milton's Paradise Lost; the influence of science fiction on the series; issues of social class, religion, sexuality, and gender; postcolonial perspectives; and recent stage productions.
Описание: The first book to map the multitude of UN legal instruments relevant for the protection and promotion of the rights to freedom of expression and information. It addresses key issues such as how these rights can come into conflict with other human rights and with public policy goals, such as counter-terrorism.
Описание: Over the past decade, the world has experienced a major economic collapse, the increasing racial inequity and high-profile police killings of unarmed Black and Brown people, the persistence of global terrorism, a large-scale refugee crisis, and the negative impacts of global warming. In reaction to social instability, there are growing populist movements in the United States and across the world, which present major challenges for democracy. Concurrently, there has been a rise of grassroots political movements focused on increasing equity in relation to race, gender, class, sexual orientation, and religion. The role of social studies teachers in preparing the next generation of democratic citizens has never been more important, and the call for more social studies teacher educators to help teachers address these critical issues only gets louder.This volume examines how teacher educators are (or are not) supporting beginning and experienced social studies teachers in such turbulent times, and it offers suggestions for moving the field forward by better educating teachers to address growing local, national, and global concerns. In their chapters, authors in social studies education present research with implications for practice related to the following topics: race, gender, sexual orientation, immigration, religion, disciplinary literacy, global civics, and social justice. This book is guided by the following overarching questions: What can the research tell us about preparing and developing social studies teachers for an increasingly complex, interconnected, and rapidly changing world? How can we educate social studies teachers to “teach against the grain” (Cochran-Smith, 1991, 2001b), centering their work on social justice, social change, and social responsibility?
Описание: This original collection draws on the latest empirical research to explore the practical challenges facing happiness researchers today. By uniquely combining the critical approach of sociology with techniques from other disciplines, the contributors illuminate new qualitative and biographical approaches of the study of happiness and well-being.
Описание: In the past, happiness studies has been dominated by the work of philosophers, economists and psychologists, but more recently there has been a growing interest from social scientist into the natures of happiness and wellbeing.
This original collection draws on the latest empirical research to explore the practical challenges facing happiness researchers today, such as how to conduct happiness research in different cultural contexts, how to theorise wellbeing or how to operationalise definitions of happiness in qualitative and biographical research.
By uniquely combining the critical approach of sociology with techniques from other disciplines, the contributors illuminate new approaches to the study of happiness and well-being.
Автор: Gore, Sylee Название: Express Series: English for Marketing and Advertising ISBN: 0194579182 ISBN-13(EAN): 9780194579186 Издательство: Oxford University Press Рейтинг: Цена: 603.00 р. Наличие на складе: Нет в наличии.
Описание: English for Marketing and Advertising is an ideal short course for marketing and advertising professionals who need to communicate confidently and effectively in English.
Описание: Reflecting on various unheard and emerging critical voices from the Muslim world, this book provides critical insights on how, if and why Islam matters to marketing theory and practice. This insightful collection is relevant to those interested in marketing, consumer behaviour, Islamic studies, cultural studies and sociology.
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