Описание: An indispensable guide to creative success by the original Mad Man, George Lois.
Автор: Feldman Ofer Название: Psychology of Political Communicators ISBN: 1138596191 ISBN-13(EAN): 9781138596191 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this timely study, Ofer Feldman, Sonja Zmerli and their team of experts shed light on the multiple ways communication affects political behavior and attitudes. Collectively, the essays form a solid foundation on which to understand the different roles language plays in the conduct of politics.
Автор: Deb Keen; Hedda Meadan; Nancy C. Brady; James W. H Название: Prelinguistic and Minimally Verbal Communicators on the Autism Spectrum ISBN: 981100711X ISBN-13(EAN): 9789811007118 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book draws on contemporary theory and recent findings to provide researchers, professionals, undergraduate and graduate students with essential resources, allowing them to better understand and support children, youth and adults with autism and significant communication impairments.
Название: Mastering business for strategic communicators ISBN: 1787145042 ISBN-13(EAN): 9781787145047 Издательство: Emerald Рейтинг: Цена: 14634.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The most successful communication professionals are no longer just communication experts—they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen. Mastering Business provides strategic communications and public relations students and professionals with expert insights and advice into the various major business functions and departments. From an assemblage of top strategic communication leaders comes this collection of more than 20 essays from current and former Chief Communications Officers (CCOs). The authors show the business areas that communicators help convene, integrate, and translate across their enterprises and to external stakeholders. Each chapter features a Career Spotlight by the CCO and a C-suite View response from a business leader, including CEOs, presidents, and CFOs from household names like GE, GM, Southwest Airlines, Starbucks, Walgreens Boots Alliance, and SAP. This collection provides readers with a rare view of the leadership roles played by top strategic communicators inside some of today’s most well-known brands and organizations.
Название: Mastering business for strategic communicators ISBN: 178743821X ISBN-13(EAN): 9781787438217 Издательство: Emerald Рейтинг: Цена: 6706.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Mastering Business for Strategic Communicators provides strategic communication students and professionals with expert insights on the various major business functions and areas from an assemblage of top strategic communication leaders.
Автор: M. Ragas; E. Culp Название: Business Essentials for Strategic Communicators ISBN: 1349481882 ISBN-13(EAN): 9781349481880 Издательство: Springer Рейтинг: Цена: 4191.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The rise of digital media and the public`s demand for transparency has elevated the importance of communication for every business.
Автор: Ragas Название: Business Essentials for Strategic Communicators ISBN: 1137387734 ISBN-13(EAN): 9781137387738 Издательство: Springer Рейтинг: Цена: 10480.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Business Essentials for Strategic Communicators provides communication professionals and students with the essential `Business 101` knowledge they need to navigate the business world with the best of them.
In Am I Making Myself Clear?, business leader and author Terry Felber shares the secrets of the world's greatest communicators, equipping readers to do everything from participating in a meaningful conversation to successfully consummating a business discussion. Through ten essential skills, including such concepts as the Art of Unspoken Language, the Art of Encouragement, and the Art of Problem Solving, he shows readers how to achieve real communication. With its practical and easy-to-follow insights, Am I Making Myself Clear? is an invaluable resource for managers, couples, and parents seeking to improve their personal and professional relationships and chart a course for success.
"Good communication is the foundation of all healthy relationships. Am I Making Myself Clear? examines this subject in a simple and articulate fashion. This in-depth study is important reading for everyone who wants to enrich their family, social, and business interactions." ?Ron Puryear, Worldwide Group
"Am I Making Myself Clear? defines in a clear and concise way the elements that are key to successful communication. The illustrations and 'power points' in the text create an easy-to-read classic on this subject." ?Bill Britt, Trinity Motivation
Автор: Johnson J. David Название: Dosage: A Guiding Principle for Health Communicators ISBN: 1442221259 ISBN-13(EAN): 9781442221253 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 8026.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Dosage: A Guiding Principle for Health Communicators uses dosage as a metaphor to help all healthcare professionals apply basic communication principles to their work. After a general overview of communication and its paramount importance in the health care setting, J. David Johnson, a professor of communications and former media research analyst for the U.S. Information Agency and author of five previous books, outlines the best practices for .Interpersonal communication in health care relationships, including that between physician and patient. He answers questions such as How Much Do I Reveal and When?; .Interprofessional teams, including teamwork, interdependence, stress and burnout, and communication in decision-making; .Mass Media, including searching for information and gaps in knowledge; .Knowledge diffusion and dissemination; .Change in communication, including social media; .Health information technology and how to handle the flood of communications we receive today. Johnson effectively expands his metaphor of dosage, detailing its many elements (amount, frequency, delivery system, sequencing, interaction with what other agents, and contraindications) as well as discussing the use and limits of metaphor generally. He explicitly addresses the following contexts: interpersonal communication, with a focusing on health professional-client interactions; inter-professional teams; mass media that are increasingly important for broader approaches to public health; how change is adopted and implemented within health care organizations and individuals; and the new technologies for health communication. The book s final chapter turns to broader policy issues raised by application of the metaphor of dosage as well as detailing its implications for methods of communication research. It concludes with a discussion of how dosage can serve as a bridging metaphor to close the gap between researchers and practitioners which is fundamental to clinical and translational science.
We are all journalists and publishers now: at the touch of a button we can send our words, sounds and images out to the world. No matter whether you're a traditional journalist, a blogger, a public relations practitioner or a social media editor, everything you publish or broadcast is subject to the law. But which law?
This widely used practical guide to communication law is essential reading for anyone who writes or broadcasts professionally, whether in journalism or strategic communication. It offers a mindful approach to assessing media law risks so practitioners can navigate legal and ethical barriers to publishing in mainstream and social media. This sixth edition has been substantially revised to reflect recent developments in litigation, and the impact of national security laws and the rising gig economy where graduates might work in the news media, PR, new media start-ups, or as freelancers. It covers defamation, contempt, confidentiality, privacy, trespass, intellectual property, and ethical regulation, as well as the special challenges of commenting on criminal allegations and trials. Recent cases and examples from social media, journalism and public relations are used to illustrate key points and new developments. Whether you work in a news room, in public relations or marketing, or blog from home, make sure you have The Journalist's Guide to Media Law at your side.
Автор: Houston, Paul D. Blankstein, Alan M. Cole, Robert W. Название: Leaders as communicators and diplomats ISBN: 1412949440 ISBN-13(EAN): 9781412949446 Издательство: Sage Publications Рейтинг: Цена: 3800.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited volume presents innovative and practical strategies for creating districtwide communication systems, responding to district challenges, using electronic communication tools effectively, and keeping the public informed.
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