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Joy: Using strategic communication to improve well-being and organizational success, Ana Tkalac Vercic, Ralph Tench, Sabine Einwiller


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Автор: Ana Tkalac Vercic, Ralph Tench, Sabine Einwiller
Название:  Joy: Using strategic communication to improve well-being and organizational success
ISBN: 9781800432413
Издательство: Emerald
Классификация:


ISBN-10: 1800432410
Обложка/Формат: Hardcover
Страницы: 256
Вес: 0.31 кг.
Дата издания: 26.11.2020
Серия: Advances in public relations and communication management
Язык: English
Размер: 23.11 x 15.49 x 2.29 cm
Читательская аудитория: Professional and scholarly
Ключевые слова: History of specific companies / corporate history,Organizational theory & behaviour,Ownership & organization of enterprises, BUSINESS & ECONOMICS / Organizational Development,BUSINESS & ECONOMICS / Outsourcing,BUSINESS & ECONOMICS / Production & Operation
Подзаголовок: Using strategic communication to improve well-being and organizational success
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Поставляется из: Англии
Описание: Successful relationships with publics are based on how people are treated, so public relations should help foster happiness and joy and by that improve organisational success and the well-being of people. This book explores how public relations contributes to the well-being of its publics and presents findings from current research in the field.


Case Studies in Courageous Organizational Communication: Research and Practice for Effective Workplaces

Автор: Alexander Lyon
Название: Case Studies in Courageous Organizational Communication: Research and Practice for Effective Workplaces
ISBN: 1433131242 ISBN-13(EAN): 9781433131240
Издательство: Peter Lang
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Цена: 16701.00 р.
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Описание:

Alexander Lyon presents 31 case studies in organizational communication that explore issues of courageous communication. Through case studies on many well-known organizations such as Google, the Miami Dolphins, NASA, Comcast, the Boy Scouts of America, Netflix, Taco Bell, Massachusetts General Hospital, Merck Pharmaceuticals, and others, the book articulates a communication-based model of courage around four themes: Courageous communication is collaborative, upward, transparent, and engaging.

The book presents both effective and cautionary portraits of organizations as they responded to complex issues. It situates the case studies in existing literature and provides practical guidance for enacting courageous communication in professional settings.

Organizational Change: Creating Change Through Strategic Communication

Автор: Laurie Lewis
Название: Organizational Change: Creating Change Through Strategic Communication
ISBN: 1119431247 ISBN-13(EAN): 9781119431244
Издательство: Wiley
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Цена: 6645.00 р.
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Описание:

A comprehensive guide to essential theories and practices of change creation and implementation

Organizational Change provides an essential overview to implementing deliberate and focused change through effective communication strategies. Author Laurie Lewis integrates academic rigor with real-world case studies to provide a comprehensive examination of both theoretical and pragmatic approaches to alterations and modifications of organizational structures. Emphasizing the importance of formal and informal communication in implementation of change, this text investigates methods of information dissemination and examines various channels for communicating change. Coverage of stakeholder relationships, concepts of uncertainty and resistance, assessing change outcomes, and more provides readers with a solid foundational knowledge of change dynamics in organizations.

Extensively revised and updated, this second edition provides new case studies on topics such as design of input solicitation, and current research in areas including the persuasive effects of sidedness or inoculation, and socially supportive communication. Improved pedagogical tools, streamlined organization of topics, and additional charts, graphs, and images reinforce efficient presentation of material and increase reader retention and comprehension.

  • Examines empirical, theoretical, and conceptual approaches to strategic communication during organization change
  • Explores key elements of change, appropriate communication strategies, and outcome evaluation methods
  • Presents adaptive and programmatic strategic implementation models
  • Provides studies of real-world companies and actual research on organizational change
  • Debunks popular myths and clarifies misunderstandings of research and theory on implementation of change
  • Demonstrates how Individuals, groups, and entire organizations can create change and influence implementation.

Organizational Change provides a thorough survey of the communication and implementation strategies, methods, and conceptual foundations of change in public and private sector organizations, suitable for undergraduate and graduate study and practitioners with interest in complex change implementation.

Strategic communication at work

Автор: Lennard, Diane (new York University, Usa)
Название: Strategic communication at work
ISBN: 1138714623 ISBN-13(EAN): 9781138714625
Издательство: Taylor&Francis
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Цена: 5970.00 р.
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Описание: Strategic Communication at Work presents a holistic framework based on identifying a desired outcome and aligning all communication behavior to achieve success through expressing ideas congruently, interacting purposefully, connecting with others, and enhancing credibility.

Data-driven problem-solving in international business communication

Автор: Zielonka, Alexander M.
Название: Data-driven problem-solving in international business communication
ISBN: 3631674457 ISBN-13(EAN): 9783631674451
Издательство: Peter Lang
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Цена: 10378.00 р.
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Описание:

This study challenges the traditional approach of focusing on English as a foreign language learning in international business settings. The primary objective in such settings is to successfully create a linguistically correct document. Rather than relying on accumulated incomplete individual language knowledge, an alternative approach is to «solve a written language problem» by employing online tools to search for certain unknown technical terms. The author of this study advocates that the use of bilingual text search engines as a more viable problem-solving tool than traditional online dictionaries. Therefore, he examines how well participants are able to select correct verb-object expression using either an online dictionary or a bilingual text search engine.

Case studies in courageous organizational communication

Автор: Lyon, Alexander
Название: Case studies in courageous organizational communication
ISBN: 1433131234 ISBN-13(EAN): 9781433131233
Издательство: Peter Lang
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Цена: 9364.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Alexander Lyon presents 31 case studies in organizational communication that explore issues of courageous communication. Through case studies on many well-known organizations such as Google, the Miami Dolphins, NASA, Comcast, the Boy Scouts of America, Netflix, Taco Bell, Massachusetts General Hospital, Merck Pharmaceuticals, and others, the book articulates a communication-based model of courage around four themes: Courageous communication is collaborative, upward, transparent, and engaging.

The book presents both effective and cautionary portraits of organizations as they responded to complex issues. It situates the case studies in existing literature and provides practical guidance for enacting courageous communication in professional settings.

Strategic Organizational Learning: Using System Dynamics for Innovation and Sustained Performance

Автор: Gephart Martha A., Marsick Victoria J.
Название: Strategic Organizational Learning: Using System Dynamics for Innovation and Sustained Performance
ISBN: 3662569450 ISBN-13(EAN): 9783662569450
Издательство: Springer
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Цена: 6567.00 р.
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Описание: This book discusses the successes and challenges of leveraging organizational learning in effective strategy development and execution. The system dynamics underlying such learning - not the simple adoption of one or other practice - are key to success in institutionalizing a performance-based learning approach.

Ageless Talent:

Автор: Finkelstein, Lisa M. , Truxillo, Donald M. , Fra
Название: Ageless Talent:
ISBN: 0367345692 ISBN-13(EAN): 9780367345693
Издательство: Taylor&Francis
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Цена: 19906.00 р.
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Описание: Ageless Talent: Enhancing the Performance and Well-being of Your Age-Diverse Workforce provides organizational leaders, managers, and supervisors with clear, evidence-based tactics by which to develop and manage an aging and age-diverse talent pool.


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