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Brands: An Integrated Marketing, Finance, and Societal Perspective, Bobby J. Calder


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Цена: 4712.00р.
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Автор: Bobby J. Calder
Название:  Brands: An Integrated Marketing, Finance, and Societal Perspective
ISBN: 9781680837469
Издательство: Mare Nostrum (Eurospan)
Классификация:
ISBN-10: 168083746X
Обложка/Формат: Paperback
Страницы: 94
Вес: 0.15 кг.
Дата издания: 30.01.2021
Серия: Foundations and trends (r) in marketing
Язык: English
Размер: 23.39 x 15.60 x 0.48 cm
Читательская аудитория: Professional and scholarly
Ключевые слова: Accounting,Sales & marketing
Подзаголовок: An integrated marketing, finance, and societal perspective
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Поставляется из: Англии
Описание: Draws on research on the marketing-finance interface to suggest how marketing and finance can become better aligned. The overriding issue is how to use the power of brands to link marketing`s role in creating value for consumers and finance`s role in deploying assets to obtain the best financial returns and shareholder value.


COVID-19 Volume I: Global pandemic, societal responses, ideological solutions

Автор: J. Michael Ryan
Название: COVID-19 Volume I: Global pandemic, societal responses, ideological solutions
ISBN: 0367695154 ISBN-13(EAN): 9780367695156
Издательство: Taylor&Francis
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Цена: 6123.00 р.
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Описание: This volume maps out the ways in which the pandemic has impacted (most often disproportionately) societies, the successes and failures of means used to combat the virus, and the considerations and future possibilities - both positive and negative - that lie ahead.

Defining and Measuring Economic Resilience from a Societal, Environmental and Security Perspective

Автор: Adam Rose
Название: Defining and Measuring Economic Resilience from a Societal, Environmental and Security Perspective
ISBN: 9811015325 ISBN-13(EAN): 9789811015328
Издательство: Springer
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Цена: 12577.00 р.
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Описание: This volume presents an economic framework for the analysis of resilience in relation to societal, environmental, and personal security perspectives.

Defining and Measuring Economic Resilience from a Societal, Environmental and Security Perspective

Автор: Rose Adam
Название: Defining and Measuring Economic Resilience from a Societal, Environmental and Security Perspective
ISBN: 9811093784 ISBN-13(EAN): 9789811093784
Издательство: Springer
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Цена: 12577.00 р.
Наличие на складе: Поставка под заказ.

Описание: This volume presents an economic framework for the analysis of resilience in relation to societal, environmental, and personal security perspectives.

Pathways to Excessive Gambling: A Societal Perspective on Youth and Adult Gambling Pursuits

Автор: Fabiansson Charlotte
Название: Pathways to Excessive Gambling: A Societal Perspective on Youth and Adult Gambling Pursuits
ISBN: 1409404315 ISBN-13(EAN): 9781409404316
Издательство: Taylor&Francis
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Цена: 22968.00 р.
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Описание: Draws upon empirical research amongst young people and problem gamblers in Australia, comparing it with situations in other territories, to shed light on social, recreational gambling and the ways in which this can lead to excessive gambling.

Energy Analysis for a Sustainable Future: Multi-Scale Integrated Analysis of Societal and Ecosystem Metabolism

Автор: Giampietro Mario, Mayumi Kozo, Orman Alevgul H.
Название: Energy Analysis for a Sustainable Future: Multi-Scale Integrated Analysis of Societal and Ecosystem Metabolism
ISBN: 1138928062 ISBN-13(EAN): 9781138928060
Издательство: Taylor&Francis
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Цена: 8573.00 р.
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Описание: This book explains why conventional energy analysis and statistics are not useful for generating robust energy scenarios and effective assessments of the quality of alternative energy sources. Then it presents an innovative multi-scale approach, illustrated with empirical results, for effectively dealing with sustainability in face of the coming energy crisis.

Diversity and Inclusion in Higher Education and Societal Contexts

Автор: SunHee Kim Gertz; Betsy Huang; Lauren Cyr
Название: Diversity and Inclusion in Higher Education and Societal Contexts
ISBN: 3319701746 ISBN-13(EAN): 9783319701745
Издательство: Springer
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Цена: 16769.00 р.
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Описание: Groundbreaking in its international, interdisciplinary, and multi-professional approach to diversity and inclusion in higher education, this volume puts theory in conversation with practice, articulates problems, and suggests deep-structured strategies from multiple perspectives including performed art, education, dis/ability studies, institutional as well as government policy, health humanities, history, jurisprudence, psychology, race and ethnicity studies, and semiotic theory. The authors--originating from Austria, Germany, Luxembourg, Trinidad, Turkey, and the US-- invite readers to join the conversation and sustain the work.

Business as an Instrument for Societal Change

Автор: Tideman
Название: Business as an Instrument for Societal Change
ISBN: 1783534508 ISBN-13(EAN): 9781783534500
Издательство: Taylor&Francis
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Цена: 16843.00 р.
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Описание: The Dalai Lama rarely speaks directly on the topics of leadership, business and economics. Through in-depth dialogue with a number of leading social and economic thinkers, this important book sheds light on the most pressing questions that we face. It has the power to change your way of thinking.

Moving Beyond Personal Loss to Societal Grieving: Discussing Death`s Social Impact through Literature in the Secondary ELA Classroom

Автор: Falter Michelle M., Bickmore Steven T.
Название: Moving Beyond Personal Loss to Societal Grieving: Discussing Death`s Social Impact through Literature in the Secondary ELA Classroom
ISBN: 1475843836 ISBN-13(EAN): 9781475843835
Издательство: Rowman & Littlefield Publishers
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Цена: 16051.00 р.
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Описание: Moving Beyond Personal Loss to Societal Grieving considers how secondary English language arts teachers can thoughtfully teach pieces of literature in their classrooms in which large-scale deaths are a significant aspect of the texts. Each chapter provides practical activities for students to engage with loss through writing, projects, and prompts.

Applied Approaches to Societal Institutions and Economics

Автор: Tohru Naito; Woohyung Lee; Yasunori Ouchida
Название: Applied Approaches to Societal Institutions and Economics
ISBN: 9811056625 ISBN-13(EAN): 9789811056628
Издательство: Springer
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Цена: 19564.00 р.
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Описание: They are institutional economics, information economics, environmental economics, international economics, financial economics, industrial organization, public economics, law and economics, and spatial economics.

Societal Implications of Community-Oriented Policing and Technology

Автор: Leventakis
Название: Societal Implications of Community-Oriented Policing and Technology
ISBN: 3319892967 ISBN-13(EAN): 9783319892962
Издательство: Springer
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Цена: 2794.00 р.
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Описание:

This Brief presents new approaches and innovative challenges to address bringing technology into community-oriented policing efforts. "Community-oriented policing" is an approach that encourages police to develop and maintain personal relationships with citizens and community organizations. By developing these partnerships, the goal is to enhance trust and legitimacy of police by the community (and vice versa), and focus on engaging the community crime prevention and detection efforts for sustainable, long-term crime reduction.

The contributions to this volume emphasize the societal implications of new technologies for community-oriented policing goals, such as:

-Strengthening community policing principles through strengthed community feeling and lower feeling of insecurity

- Reducing the fear of crime and enhancing the perception of security in large, urban environments

-Enhancing citizens feelings' of empowerment, belonging, and collective efficacy

Contributions to this volume were developed out of the Next Generation Community Policing (NGCP) International Conference was co-organized by nine contributing research and development projects, funded by the Horizon 2020 SECURITY Program of the European Commission. It will be of interest to researchers in criminology and criminal justice, as well as related fields such as sociology, public health, security, IT and public policy.

Globalization Now: Global Orders and Societal Transformations

Автор: Uluorta Hasmet M.
Название: Globalization Now: Global Orders and Societal Transformations
ISBN: 160927640X ISBN-13(EAN): 9781609276409
Издательство: Mare Nostrum (Eurospan)
Цена: 14164.00 р.
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On the Legacy of Lutheranism in Finland: Societal Perspectives

Автор: Sinnemaki Kaius, Portman Anneli, Tilli Jouni
Название: On the Legacy of Lutheranism in Finland: Societal Perspectives
ISBN: 9518581355 ISBN-13(EAN): 9789518581355
Издательство: Неизвестно
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Цена: 7759.00 р.
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Описание: This volume analyses the societal legacy of Lutheranism in Finland by drawing on a multidisciplinary perspective from the social sciences and humanities. Involving researchers from a wide range of such fields has made it possible to provide fresh and fascinating perspectives on the relationship between Lutheranism and Finnish society. Overall the book argues that Lutheranism and secular Finnish society are deeply intertwined. This volume addresses different societal areas which have been significantly influenced by Lutheranism, but also demonstrate how Lutheranism and its institutions have themselves adapted to society. As part of an ongoing religious turn in humanities and social sciences research in Finland and other countries, this book argues that it is necessary to take religion into greater account to more fully understand current societies and cultures, as well as their futures.


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