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Brands: An Integrated Marketing, Finance, and Societal Perspective, Bobby J. Calder


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Автор: Bobby J. Calder
Название:  Brands: An Integrated Marketing, Finance, and Societal Perspective
ISBN: 9781680837469
Издательство: Mare Nostrum (Eurospan)
Классификация:
ISBN-10: 168083746X
Обложка/Формат: Paperback
Страницы: 94
Вес: 0.15 кг.
Дата издания: 30.01.2021
Серия: Foundations and trends (r) in marketing
Язык: English
Размер: 23.39 x 15.60 x 0.48 cm
Читательская аудитория: Professional and scholarly
Ключевые слова: Accounting,Sales & marketing
Подзаголовок: An integrated marketing, finance, and societal perspective
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Поставляется из: Англии
Описание: Draws on research on the marketing-finance interface to suggest how marketing and finance can become better aligned. The overriding issue is how to use the power of brands to link marketing`s role in creating value for consumers and finance`s role in deploying assets to obtain the best financial returns and shareholder value.


Defining and Measuring Economic Resilience from a Societal, Environmental and Security Perspective

Автор: Rose Adam
Название: Defining and Measuring Economic Resilience from a Societal, Environmental and Security Perspective
ISBN: 9811093784 ISBN-13(EAN): 9789811093784
Издательство: Springer
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Цена: 12577.00 р.
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Описание: This volume presents an economic framework for the analysis of resilience in relation to societal, environmental, and personal security perspectives.

Diversity and Inclusion in Higher Education and Societal Contexts

Автор: SunHee Kim Gertz; Betsy Huang; Lauren Cyr
Название: Diversity and Inclusion in Higher Education and Societal Contexts
ISBN: 3319701746 ISBN-13(EAN): 9783319701745
Издательство: Springer
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Цена: 16769.00 р.
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Описание: Groundbreaking in its international, interdisciplinary, and multi-professional approach to diversity and inclusion in higher education, this volume puts theory in conversation with practice, articulates problems, and suggests deep-structured strategies from multiple perspectives including performed art, education, dis/ability studies, institutional as well as government policy, health humanities, history, jurisprudence, psychology, race and ethnicity studies, and semiotic theory. The authors--originating from Austria, Germany, Luxembourg, Trinidad, Turkey, and the US-- invite readers to join the conversation and sustain the work.

Societal Implications of Community-Oriented Policing and Technology

Автор: Leventakis
Название: Societal Implications of Community-Oriented Policing and Technology
ISBN: 3319892967 ISBN-13(EAN): 9783319892962
Издательство: Springer
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Цена: 2794.00 р.
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Описание:

This Brief presents new approaches and innovative challenges to address bringing technology into community-oriented policing efforts. "Community-oriented policing" is an approach that encourages police to develop and maintain personal relationships with citizens and community organizations. By developing these partnerships, the goal is to enhance trust and legitimacy of police by the community (and vice versa), and focus on engaging the community crime prevention and detection efforts for sustainable, long-term crime reduction.

The contributions to this volume emphasize the societal implications of new technologies for community-oriented policing goals, such as:

-Strengthening community policing principles through strengthed community feeling and lower feeling of insecurity

- Reducing the fear of crime and enhancing the perception of security in large, urban environments

-Enhancing citizens feelings' of empowerment, belonging, and collective efficacy

Contributions to this volume were developed out of the Next Generation Community Policing (NGCP) International Conference was co-organized by nine contributing research and development projects, funded by the Horizon 2020 SECURITY Program of the European Commission. It will be of interest to researchers in criminology and criminal justice, as well as related fields such as sociology, public health, security, IT and public policy.

Understanding Israel: Political, Societal and Security Challenges

Автор: Joel Peters, Rob Pinfold
Название: Understanding Israel: Political, Societal and Security Challenges
ISBN: 1138125652 ISBN-13(EAN): 9781138125650
Издательство: Taylor&Francis
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Цена: 6123.00 р.
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Описание: The State of Israel is an unlikely powerhouse in a troubled region. This book provides a comprehensive, multi-disciplinary analysis of the external and internal threats, opportunities and issues facing contemporary Israel. The book comprises sixteen chapters written by recognized authorities in the field of Israeli Studies.

Evolutionary and Deterministic Methods for Design Optimization and Control With Applications to Industrial and Societal Problems

Автор: Andr?s-P?rez
Название: Evolutionary and Deterministic Methods for Design Optimization and Control With Applications to Industrial and Societal Problems
ISBN: 3319898892 ISBN-13(EAN): 9783319898896
Издательство: Springer
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Цена: 20962.00 р.
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Описание: Preface.- PART I: Adjoint Methods for Optimisation, Mesh Adaptation and Uncertainty Quantification.- Gradient projection, constraints and surface regularization methods in adjoint shape optimization, by Pavlos P. Alexias and Eugene De Villiers.- Adjoint Shape Optimisation using model Boundary Representation, by E. Andres-Perez et al..- CAD and Adjoint based Multipoint Optimization of an Axial Turbine Profile, by Ismael Sanchez Torreguitart, Tom Verstraete, and Lasse Mueller.- A Comparative Study of Two Different CAD-Based Mesh Deformation Methods for Structural Shape Optimization, by Marc Schwalbach, Tom Verstraete, Jens-Dominik Miller, and Nicolas R. Gauger.- Node-based Adjoint Surface Optimization of U-bend duct for pressure loss reduction, by Giacomo Alessi, Lilla Koloszar, Tom Verstraete, and J. van Beeck.- On the Properties of Solutions of the 2D Adjoint Euler Equations, by Carlos Lozano.- Finite Transformation Rigid Motion Mesh Morpher, by Athanasios G. Liatsikouras, Guillaume Pierrot, Gabriel Fougeron, and George S. Eleftheriou.- The Unsteady Continuous Adjoint Method Assisted by the Proper Generalized Decomposition Method, by V. S. Papageorgiou, K. D. Samouchos and K. C. Giannakoglou.- A Two-Step Mesh Adaptation Tool Based on RBF with application to turbomachinery Optimization Loops, by Flavio Gagliardi, Konstantinos T. Tsiakas and Kyriakos C. Giannakoglou.- Adjoint-based Aerodynamic Optimisation of Wing Shape Using Non-Uniform Rational B-splines, by Xingchen Zhang, Rejish Jesudasan and Jens-Dominik Mьller.- PART II: Surrogate-assisted Optimization of Real World problems.- A comparative evaluation of surrogate models for transonic wing shape optimization, by Emiliano Iuliano.- Study of the influence of the initial a-priori training dataset size in the efficiency and convergence of surrogate-based evolutionary optimization, by Daniel Gonzalez Juarez and Esther Andres Perez.- Garteur AD/AG52: Surrogate-based global optimization methods in preliminary aerodynamic design, by E. Andres-Perez et al..- A Response Surface Based Strategy for Accelerated Compressor Map Computation, by Dmitrij Ivanov, Dieter Bestle, and Christian Janke.- Surrogate-Based Shape Optimization of the ERCOFTAC Centrifugal Pump Impeller, by Remo De Donno and Stefano Rebay and Antonio Ghidoni.- CFD based Design Optimization of a Cabinet Nitrogen Generator, by Bбrbara Arizmendi Gutiйrrez and Edmondo Minisci.- Delaunay-based global optimization in nonconvex domains defined by hidden constraints, by Shahrouz Ryan Alimo, Pooriya Beyhaghi, and Thomas R. Bewley.- PART III: Applications of optimization in engineering design automation.- Optimized Vehicle Dynamics Virtual Sensing using Metaheuristic Optimization and Unscented Kalman Filter, by Manuel Acosta and Stratis Kanarachos.- On Combinatorial Problem Representation based Ascent Assembly Design Optimization, by Michael Hellwig, Doris Entner, Thorsten Prante, Alexandru-Ciprian Zavoianu, Martin Schwarz, and Klara Fink.- On the Optimization of 2D Path Network Layouts in Engineering Designs via Evolutionary Computation Techniques, by Alexandru-Ciprian Ziivoianu, Susanne Saminger-Platz, Doris Entner, Thorsten Prante, Michael Hellwig, Martin Schwarz, and Klara Fink.- Taking Advantage of 3D Printing so as to Simultaneously Reduce Weight and Mechanical Bonding Stress, by Markus Schatz, Robert Schweikle, Christian Lausch, Michael Jentsch and Werner Konrad.- Interactive Optimization of Path Planning for a Robot Enabled by Virtual Commissioning, by Ruth Fleisch, Doris Entner, Thorsten Prante, Reinhard Pfefferkorn.- Box-Type Boom Design using Surrogate Modeling: Introducing an Industrial Optimization Benchmark, by Philipp Fleck, Doris Entner, Clemens Munzer, Michael Kommenda, Thorsten Prante, Martin Schwarz, Martin Hachl, and Michael Affenzeller.- Knowledge Objects Enable Mass-Individualization, by Joel Johansson and Fredrik Elgh.- Free-form Optimization of a Shell Structure with Curvature Constraint,

Decentralization: Technology`s Impact on Organizational and Societal Structure

Автор: Craig Calcaterra, Wulf Kaal
Название: Decentralization: Technology`s Impact on Organizational and Societal Structure
ISBN: 3110674033 ISBN-13(EAN): 9783110674033
Издательство: Walter de Gruyter
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Цена: 6499.00 р.
Наличие на складе: Нет в наличии.

Описание:

Entrepreneurs as well as seasoned business leaders are struggling to innovate and stay ahead of change in the age of decentralization. What separates the companies that get disrupted from the ones that thrive when faced with decentralization? What tactics can be deployed to decentralize large monolithic organizations? Drawing on their experience as researchers and tech entrepreneurs, Professors Calcaterra and Kaal show how to

  • Learn to embrace the change that comes with decentralization
  • Evolve technology, communication, and culture as the business encounters decentralization
  • Use best practices to maintain profitability in the emerging environments of decentralization across industries
  • Combine responsibility with velocity to leverage the advantages of decentralization for the common good

The book examines the core infrastructure elements that are needed before the first genuinely decentralized transaction can happen including a legal environment, underwriting, a truly decentralized blockchain that can overcome the blockchain trilemma (decentralization, scaling, security), and efficient governance of blockchains. Decentralization is essential reading for businesses seeking to win in an increasingly decentralized world where adaptation speed is the competitive advantage that matters most.

COVID-19 Volume I: Global pandemic, societal responses, ideological solutions

Автор: J. Michael Ryan
Название: COVID-19 Volume I: Global pandemic, societal responses, ideological solutions
ISBN: 0367695154 ISBN-13(EAN): 9780367695156
Издательство: Taylor&Francis
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Цена: 6123.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This volume maps out the ways in which the pandemic has impacted (most often disproportionately) societies, the successes and failures of means used to combat the virus, and the considerations and future possibilities - both positive and negative - that lie ahead.

Defining and Measuring Economic Resilience from a Societal, Environmental and Security Perspective

Автор: Adam Rose
Название: Defining and Measuring Economic Resilience from a Societal, Environmental and Security Perspective
ISBN: 9811015325 ISBN-13(EAN): 9789811015328
Издательство: Springer
Рейтинг:
Цена: 12577.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This volume presents an economic framework for the analysis of resilience in relation to societal, environmental, and personal security perspectives.

Pathways to Excessive Gambling: A Societal Perspective on Youth and Adult Gambling Pursuits

Автор: Fabiansson Charlotte
Название: Pathways to Excessive Gambling: A Societal Perspective on Youth and Adult Gambling Pursuits
ISBN: 1409404315 ISBN-13(EAN): 9781409404316
Издательство: Taylor&Francis
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Цена: 22968.00 р.
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Описание: Draws upon empirical research amongst young people and problem gamblers in Australia, comparing it with situations in other territories, to shed light on social, recreational gambling and the ways in which this can lead to excessive gambling.

Energy Analysis for a Sustainable Future: Multi-Scale Integrated Analysis of Societal and Ecosystem Metabolism

Автор: Giampietro Mario, Mayumi Kozo, Orman Alevgul H.
Название: Energy Analysis for a Sustainable Future: Multi-Scale Integrated Analysis of Societal and Ecosystem Metabolism
ISBN: 1138928062 ISBN-13(EAN): 9781138928060
Издательство: Taylor&Francis
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Цена: 8573.00 р.
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Описание: This book explains why conventional energy analysis and statistics are not useful for generating robust energy scenarios and effective assessments of the quality of alternative energy sources. Then it presents an innovative multi-scale approach, illustrated with empirical results, for effectively dealing with sustainability in face of the coming energy crisis.

Business as an Instrument for Societal Change

Автор: Tideman
Название: Business as an Instrument for Societal Change
ISBN: 1783534508 ISBN-13(EAN): 9781783534500
Издательство: Taylor&Francis
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Цена: 16843.00 р.
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Описание: The Dalai Lama rarely speaks directly on the topics of leadership, business and economics. Through in-depth dialogue with a number of leading social and economic thinkers, this important book sheds light on the most pressing questions that we face. It has the power to change your way of thinking.

Moving Beyond Personal Loss to Societal Grieving: Discussing Death`s Social Impact through Literature in the Secondary ELA Classroom

Автор: Falter Michelle M., Bickmore Steven T.
Название: Moving Beyond Personal Loss to Societal Grieving: Discussing Death`s Social Impact through Literature in the Secondary ELA Classroom
ISBN: 1475843836 ISBN-13(EAN): 9781475843835
Издательство: Rowman & Littlefield Publishers
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Цена: 16051.00 р.
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Описание: Moving Beyond Personal Loss to Societal Grieving considers how secondary English language arts teachers can thoughtfully teach pieces of literature in their classrooms in which large-scale deaths are a significant aspect of the texts. Each chapter provides practical activities for students to engage with loss through writing, projects, and prompts.


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