Public Relations Campaigns: An Integrated Approach, Luke W. Capizzo, Regina M. Luttrell
Автор: Hough, Peter (middlesex University, Uk) Название: Understanding global security houg ISBN: 1138726834 ISBN-13(EAN): 9781138726833 Издательство: Taylor&Francis Рейтинг: Цена: 3828.00 р. Наличие на складе: Поставка под заказ.
Описание: This fourth edition analyses the variety of ways in which people`s lives are threatened and how these threats can be neutralised. Traditional security studies subjects such as war, deterrence and terrorism are analysed alongside non-military issues such as crime, health, environmental degradation and natural disasters.
Автор: Alden Chris Название: Foreign Policy Analysis ISBN: 1138934291 ISBN-13(EAN): 9781138934290 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Building on the success of the first edition, this revised volume re-invigorates the conversation between foreign policy analysis and international relations. It opens up the discussion, situating existing debates in foreign policy in relation to contemporary concerns in international relations, and provides a concise and accessible account of key areas in foreign policy analysis that are often ignored. Focusing on how foreign policy decision making affects the conduct of states in the international system, and analysing the relationship between policy, agency and actors, the volume examines:
foreign policy and bureaucracies
domestic sources of foreign policy
foreign policy and the state
foreign policy and globalization
foreign policy and change.
Features of the second edition include:
a wider range of contemporary case studies and examples from around the globe
analysis of new directions in foreign policy analysis including foreign policy implementation and the changing media landscape
fully updated material across all chapters to reflect the evolving research agenda in the area.
This second edition builds on and expands the theoretical canvas of foreign policy analysis, shaping its ongoing dialogue with international relations and offering an important introduction to the field. It is essential reading for all students of foreign policy and international relations.
Автор: Luke W. Capizzo, Regina M. Luttrell Название: Public Relations Campaigns: An Integrated Approach ISBN: 1544385552 ISBN-13(EAN): 9781544385556 Издательство: Sage Publications Рейтинг: Цена: 10613.00 р. Наличие на складе: Поставка под заказ.
Описание:
With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands-on introduction to creating successful, integrated PR campaigns.
Описание: For those with a basic understanding of digital design, this book teaches the essential skills to design digital integrated circuits using Verilog and the relevant extensions of SystemVerilog. In addition to covering the syntax of Verilog and SystemVerilog, the author provides an appreciation of design challenges and solutions for producing working circuits. The book covers not only the syntax and limitations of HDL coding, but deals extensively with design problems such as partitioning and synchronization, helping you to produce designs that are not only logically correct, but will actually work when turned into physical circuits. Throughout the book, many small examples are used to validate concepts and demonstrate how to apply design skills. This book takes readers who have already learned the fundamentals of digital design to the point where they can produce working circuits using modern design methodologies. It clearly explains what is useful for circuit design and what parts of the languages are only software, providing a non-theoretical, practical guide to robust, reliable and optimized hardware design and development.
Описание: Sergei Eisenstein`s unfinished masterpiece, Ivan the Terrible, was no ordinary movie. Commissioned by Joseph Stalin in 1941 to justify state terror in the sixteenth century and in the twentieth, the film`s politics, style, and epic scope aroused controversy even before it was released. In This Thing of Darkness, Joan Neuberger offers a sweeping...
Автор: Caywood Clarke Название: Handbook of Strategic Public Relations and Integrated Commun ISBN: 0071767460 ISBN-13(EAN): 9780071767460 Издательство: McGraw-Hill Рейтинг: Цена: 14241.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A guide to PR and communications - updated with the social media and brand-reputation tools and techniques. It concludes with a section on the future of the industry-developing issues, trends and roles of public relations and integrated communications.
Описание: Examine the most extraordinary PR campaigns from the 1970s to the present day, showcasing the impact of PR excellence and its development as a business.
Автор: Mauries Patrick Название: Chanel: The Karl Lagerfeld Campaigns ISBN: 1419732846 ISBN-13(EAN): 9781419732843 Издательство: Abrams Цена: 13794.00 р. Наличие на складе: Нет в наличии.
Описание: When Karl Lagerfeld was appointed to the helm of the then-sleepy fashion house Chanel in 1983, he set out to radically reinvent its image--not only through bold collections, but also by shooting the house's campaigns himself. Lagerfeld's photographs breathed life into the brand. Now, his campaigns span the house's collections--luxurious haute couture, ready-to-wear, cruise, accessories--and have established Lagerfeld as a sought-after fashion photographer. Organized chronologically, Chanel: The Karl Lagerfeld Campaigns includes a carefully curated selection of photographs that showcase hundreds of spectacular clothes worn by the top fashion models and personalities of each era. Women including Christy Turlington, Linda Evangelista, and Kate Moss are photographed in glamorous locations such as Coco Chanel's Paris apartment, the French Riviera, and Rodeo Drive. Filled with more than 600 photographs, plus an essay by fashion writer Patrick Mauri s, the book offers an unrivaled overview of the house of Chanel as seen through the eyes--and lens--of Karl Lagerfeld himself.
Автор: Kaldor M Название: The Handbook of Global Security Policy ISBN: 0470673222 ISBN-13(EAN): 9780470673225 Издательство: Wiley Рейтинг: Цена: 22802.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This Handbook brings together 30 state-of-the-art essays covering the essential aspects of global security research and practice for the 21st century. Edited by two of the field s leading scholars, the volume embraces a broad new definition of security, and examines the risks and challenges posed by new forms of violence.
Описание: Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.
Описание: This bundle includes Luttrell: Public Relations Campaigns: An Integrated Approach (Paperback) and Luttrell: The PR Agency Handbook (Paperback).
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.
New to the third edition:
New examples on the effective use of digital communication and online research tools;
Updated guidance on researching using digital tools and social media;
New examples that provide a more accessible pathway to real-world application.
In addition to these new features, the book covers:
Creating a framework for planning;
Up-to-date research tools and how to develop a research plan;
Gathering useful data for strategic guidance;
Real-world examples that provide readers with realistic cases and situations;
Applying theory to professional practice.
The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.
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