Описание: Examines key aspects of international marketing from the perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies). This book is useful for students taking a modular or one semester course in international marketing. The author includes examples that describe the experiences of both SMEs and MNCs.
Автор: Seo, S. Niggo Название: The Economics of globally shared and public goods ISBN: 0128196580 ISBN-13(EAN): 9780128196588 Издательство: Elsevier Science Рейтинг: Цена: 16505.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The Economics of Globally Shared and Public Goods responds to an urgent need to consolidate and refine the economic theories and explanations pertinent to globally shared resources. Making a clear distinction between theories and empirical models, it elucidates the problem of global public goods while incorporating insights from behavioral economics. Its comprehensive and technical review of existing theoretical models and their empirical results illuminate those models in practical applications. Relevant for economists and others working on challenges of globally shared goods such as climate change and global catastrophes, The Economics of Globally Shared and Public Goods provides a path toward greater co-operation and shared successes.
Автор: N. Huntemann; B. Aslinger Название: Gaming Globally ISBN: 1349435015 ISBN-13(EAN): 9781349435012 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Video games are inherently transnational by virtue of industrial, textual, and player practices. The contributors touch upon nations not usually examined by game studies - including the former Czechoslovakia, Turkey, India, and Brazil - and also add new perspectives to the global hubs of China, Singapore, Australia, Japan, and the United States.
Описание: Includes information on the on-line and social media opportunities for sales and marketing, as well as fresh advice and invaluable tips from successful crafters and artists.
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Автор: I. Alon Название: Franchising Globally ISBN: 1349315443 ISBN-13(EAN): 9781349315444 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: PART I: FRANCHISING APPROACHES AND FRAMEWORKS Franchising In Emerging Markets; D.Welsh & C.Falbe Franchising as an Entrepreneurial Form of Business; M.Sardy Internationalization of Franchising; L.Ni & R.Wang Clustering For International Market Selection; A.Shoham PART II: AREA STUDIES OF FRANCHISING Franchising in Italy; D.Vianneli Franchising in Morocco; R.Alami Franchising in Croatia; M.Alpeza & A.Erceg Microfranchising in Less Developed Countries; M.Munoz & M.C.Mitchel PART III: INTERNATIONAL FRANCHISING CASES Ruth's Chris Franchises Expand Internationally; A.Kupetz International Franchising at Best Western; G.Cliquet, M.C.Mitchel & R.Perrigot San Francisco Coffee House Opens in Croatia; M.Alpeza & A.Erceg Athlete's Foot Master Franchisee in China Final Reflections
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