Описание: A novel about disruption redshirts and overthrowing the ancient powerful order.
Автор: Gupta Sunil Название: Driving Digital Strategy: A Guide to Reimagining Your Business ISBN: 163369268X ISBN-13(EAN): 9781633692688 Издательство: INGRAM PUBLISHER SERVICES UK Рейтинг: Цена: 4858.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Digital transformation is no longer news--it's a necessity.
Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways.
The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead.
For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way.
Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.
Описание: This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It`s an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.
Название: Indigenous People and Mobile Technologies ISBN: 1138793310 ISBN-13(EAN): 9781138793316 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores how mobile technologies are overcoming disadvantage and the tyrannies of distance, allowing benefits to flow directly to Indigenous people and bringing wide-ranging changes to their lives.
Автор: Simanowski Roberto Название: Data Love: The Seduction and Betrayal of Digital Technologies ISBN: 0231177267 ISBN-13(EAN): 9780231177269 Издательство: Wiley Рейтинг: Цена: 4435.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Data Love considers the changes big data has brought to the human condition from a philosophical standpoint. Roberto Simanowski explores our entanglements with algorithmic analysis and data mining, as we contribute to the amassing of ever more data about our lives, leading to the statistical evaluation and individual profiling of our selves.
Описание: This volume examines many aspects impacting the digital divide in Latin America and the politics of digital inclusion including mobile youth identities, technology affordability, school transformation by digital media, the diffusion of e-commerce platforms and digital technology in SMEs.
Автор: Simanowski Roberto Название: Data Love: The Seduction and Betrayal of Digital Technologies ISBN: 0231177275 ISBN-13(EAN): 9780231177276 Издательство: Wiley Рейтинг: Цена: 3008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Data Love considers the changes big data has brought to the human condition from a philosophical standpoint. Roberto Simanowski explores our entanglements with algorithmic analysis and data mining, as we contribute to the amassing of ever more data about our lives, leading to the statistical evaluation and individual profiling of our selves.
Автор: Morey Название: Rhetorical Delivery and Digital Technologies ISBN: 1138925446 ISBN-13(EAN): 9781138925441 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book theorizes digital logics and applications for the rhetorical canon of delivery. Digital writing technologies invite a re-evaluation about what delivery can offer to rhetorical studies and writing practices. Sean Morey argues that what delivery provides is access to the unspeakable, unconscious elements of rhetoric, not primarily through emotion or feeling as is usually offered by previous studies, but affect, a domain of sensation implicit in the (overlooked) original Greek term for delivery, hypokrisis. Moreover, the primary means for delivering affect is both the logic and technology of a network, construed as modern, digital networks, but also networks of associations between humans and nonhuman objects. Casting delivery in this light offers new rhetorical trajectories that promote its incorporation into digital networked-bodies. Given its provocative and broad reframing of delivery, this book provides original, robust ways to understand rhetorical delivery not only through a lens of digital writing technologies, but all historical means of enacting delivery, offering implications that will ultimately affect how scholars of rhetoric will come to view not only the other canons of rhetoric, but rhetoric as a whole.
Автор: Morey Название: Rhetorical Delivery and Digital Technologies ISBN: 0815396368 ISBN-13(EAN): 9780815396369 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book theorizes digital logics and applications for the rhetorical canon of delivery. Digital writing technologies invite a re-evaluation about what delivery can offer to rhetorical studies and writing practices. Sean Morey argues that what delivery provides is access to the unspeakable, unconscious elements of rhetoric, not primarily through emotion or feeling as is usually offered by previous studies, but affect, a domain of sensation implicit in the (overlooked) original Greek term for delivery, hypokrisis. Moreover, the primary means for delivering affect is both the logic and technology of a network, construed as modern, digital networks, but also networks of associations between humans and nonhuman objects. Casting delivery in this light offers new rhetorical trajectories that promote its incorporation into digital networked-bodies. Given its provocative and broad reframing of delivery, this book provides original, robust ways to understand rhetorical delivery not only through a lens of digital writing technologies, but all historical means of enacting delivery, offering implications that will ultimately affect how scholars of rhetoric will come to view not only the other canons of rhetoric, but rhetoric as a whole.
Автор: Mehdi Khosrow-Pour, D.B.A. Название: Advanced Methodologies and Technologies in Media and Communications ISBN: 1522576010 ISBN-13(EAN): 9781522576013 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 42966.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Media and communication advancements allow individuals across the globe to connect in the blink of an eye. Individuals can share information and collaborate on new projects like never before while also remaining informed on global issues through ever-improving media outlets and technologies.Advanced Methodologies and Technologies in Media and Communications provides emerging research on the modern effects of media on cultures, individuals, and groups. While highlighting a range of topics such as social media use and marketing, media influence, and communication technology, this book explores how these advancements shape and further the global society. This book is an important resource for media researchers and professionals, academics, students, and communications experts seeking new information on the effective use of modern technology in communication applications.
Автор: Sean Cubitt Название: Finite Media: Environmental Implications of Digital Technologies ISBN: 0822362813 ISBN-13(EAN): 9780822362814 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 17550.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
While digital media give us the ability to communicate with and know the world, their use comes at the expense of an immense ecological footprint and environmental degradation. In Finite Media Sean Cubitt offers a large-scale rethinking of theories of mediation by examining the environmental and human toll exacted by mining and the manufacture, use, and disposal of millions of phones, computers, and other devices. The way out is through an eco-political media aesthetics, in which people use media to shift their relationship to the environment and where public goods and spaces are available to all. Cubitt demonstrates this through case studies ranging from the 1906 film The Story of the Kelly Gang to an image of Saturn taken during NASA's Cassini-Huygens mission, suggesting that affective responses to images may generate a populist environmental politics that demands better ways of living and being. Only by reorienting our use of media, Cubitt contends, can we overcome the failures of political elites and the ravages of capital.
Описание: This book argues that, in its increasing use of hand-held techniques, the motifs of surveillance and found footage and the trope of `digital haunting`, contemporary horror cinema reflects - and exploits - the anxieties of our age.
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