The Genes of Culture: Towards a Theory of Symbols, Meaning, and Media, Volume 1, Christine L. Nystrom
Автор: Patrick W. Galbraith Название: Otaku and the Struggle for Imagination in Japan ISBN: 1478006293 ISBN-13(EAN): 9781478006299 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3630.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From computer games to figurines and maid cafes, men called “otaku” develop intense fan relationships with “cute girl” characters from manga, anime, and related media and material in contemporary Japan. While much of the Japanese public considers the forms of character love associated with “otaku” to be weird and perverse, the Japanese government has endeavored to incorporate “otaku” culture into its branding of “Cool Japan.” In Otaku and the Struggle for Imagination in Japan, Patrick W. Galbraith explores the conflicting meanings of “otaku” culture and its significance to Japanese popular culture, masculinity, and the nation. Tracing the history of “otaku” and “cute girl” characters from their origins in the 1970s to his recent fieldwork in Akihabara, Tokyo (“the Holy Land of Otaku”), Galbraith contends that the discourse surrounding “otaku” reveals tensions around contested notions of gender, sexuality, and ways of imagining the nation that extend far beyond Japan. At the same time, in their relationships with characters and one another, “otaku” are imagining and creating alternative social worlds.
Автор: Jenkins Henry, Ford Sam, Green Joshua Название: Spreadable Media: Creating Value and Meaning in a Networked Culture ISBN: 1479856053 ISBN-13(EAN): 9781479856053 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3887.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How sharing, linking, and liking have transformed the media and marketing industries
Spreadable Media is a rare inside look at today's ever-changing media landscape. The days of corporate control over media content and its distribution have been replaced by the age of what the digital media industries have called "user-generated content." Spreadable Media maps these fundamental changes, and gives readers a comprehensive look into the rise of participatory culture, from internet memes to presidential tweets.
The authors challenge our notions of what goes "viral" and how by examining factors such as the nature of audience engagement and the environment of participation, and by contrasting the concepts of "stickiness"--aggregating attention in centralized places--with "spreadability"--dispersing content widely through both formal and informal networks. The former has often been the measure of media success in the online world, but the latter describes the actual ways content travels through social media. The book explores the internal tensions businesses face as they adapt to this new, spreadable, communication reality and argues for the need to shift from "hearing" to "listening" in corporate culture.
Now with a new afterword addressing changes in the media industry, audience participation, and political reporting, and drawing on modern examples from online activism campaigns, film, music, television, advertising, and social media--from both the U.S. and around the world--the authors illustrate the contours of our current media environment. For all of us who actively create and share content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life, both on- and offline.
Автор: Bogost, Prof. Ian Название: Geek`s chihuahua ISBN: 0816699135 ISBN-13(EAN): 9780816699131 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 1254.00 р. Наличие на складе: Поставка под заказ.
Описание: At dinnertime: check. At a traffic light: check. In bed at the end of the day: check. In line at the coffee shop: check. In The Geek’s Chihuahua, Ian Bogost addresses the modern love affair of “living with Apple” during the height of the company’s market influence and technology dominance. The ubiquitous iPhone and its kin saturate our lives, changing everything from our communication to our posture. Bogost contrasts the values of Apple’s massive success in the twenty-first century with those of its rise in the twentieth. And he connects living with Apple with the phenomenon of “hyperemployment”-the constant overwork of today’s technological life that all of us now experience. Bogost also reflects on the new potential function-as well as anxiety and anguish-of devices like the Apple Watch. We are tethered to our devices, and, as Bogost says: that’s just life-anxious, overworked, and utterly networked life. Forerunners: Ideas First is a thought-in-process series of breakthrough digital publications. Written between fresh ideas and finished books, Forerunners draws on scholarly work initiated in notable blogs, social media, conference plenaries, journal articles, and the synergy of academic exchange. This is gray literature publishing: where intense thinking, change, and speculation take place in scholarship.
Автор: Powers Devon Название: On Trend: The Business of Forecasting the Future ISBN: 0252084691 ISBN-13(EAN): 9780252084690 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 2502.00 р. Наличие на складе: Поставка под заказ.
Описание:
Trends have become a commodity—an element of culture in their own right and the very currency of our cultural life. Consumer culture relies on a new class of professionals who explain trends, predict trends, and in profound ways even manufacture trends. On Trend delves into one of the most powerful forces in global consumer culture. From forecasting to cool hunting to design thinking, the work done by trend professionals influences how we live, work, play, shop, and learn. Devon Powers' provocative insights open up how the business of the future kindles exciting opportunity even as its practices raise questions about an economy increasingly built on nonstop disruption and innovation. Merging industry history with vivid portraits of today's trend visionaries, Powers reveals how trends took over, what it means for cultural change, and the price all of us pay to see—and live—the future.
Автор: Andrew J. Kunka Название: Autobiographical Comics ISBN: 1474227848 ISBN-13(EAN): 9781474227841 Издательство: Bloomsbury Academic Рейтинг: Цена: 4275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A complete critical guide to its history, forms and contexts, Autobiographical Comics helps readers explore the increasingly popular genre of comic book life writing. In an accessible and easy-to-navigate format, the book covers such topics as: ·The history of the genre from its underground beginnings and its rise to mainstream popularity ·Key texts from Art Spiegelman’s Pulitzer Prize-winning Maus and the works of Robert Crumb to Persepolis and American Splendor ·Cultural contexts – from confessional modes, coming of age and trauma narratives to the rise of web comics ·Important theoretical and critical approaches to autobiographical comics Autobiographical Comics includes a glossary of crucial critical terms, annotated guides to further reading and online resources and discussion questions to help students and readers develop their understanding of the genre and pursue independent study.
Автор: Banet-Weiser Sarah Название: Empowered: Popular Feminism and Popular Misogyny ISBN: 1478002913 ISBN-13(EAN): 9781478002918 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3380.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In Empowered Sarah Banet-Weiser examines the deeply entwined relationship between popular feminism and popular misogyny as it plays out in advertising, online and multimedia platforms, and nonprofit and commercial campaigns. Examining feminist discourses that emphasize self-confidence, body positivity, and individual achievement alongside violent misogynist phenomena such as revenge porn, toxic geek masculinity, and men's rights movements, Banet-Weiser traces how popular feminism and popular misogyny are co-constituted. From Black Girls Code and the Always #LikeAGirl campaign to GamerGate and the 2016 presidential election, Banet-Weiser shows how popular feminism is met with a misogynistic backlash of mass harassment, assault, and institutional neglect. In so doing, she contends that popular feminism's problematic commitment to visibility limits its potential and collective power.
Автор: Prorokova Tatiana, Tal Nimrod Название: Cultures of War in Graphic Novels: Violence, Trauma, and Memory ISBN: 0813590957 ISBN-13(EAN): 9780813590950 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4759.00 р. Наличие на складе: Поставка под заказ.
Описание: First runner-up for the 2019 Ray and Pat Browne Award for the Best Edited Collection in Popular and American CultureCultures of War in Graphic Novels examines the representation of small-scale and often less acknowledged conflicts from around the world and throughout history. The contributors look at an array of graphic novels about conflicts such as the Boxer Rebellion (1899-1901), the Irish struggle for national independence (1916-1998), the Falkland War (1982), the Bosnian War (1992-1995), the Rwandan genocide (1994), the Israel-Lebanon War (2006), and the War on Terror (2001-). The book explores the multi-layered relation between the graphic novel as a popular medium and war as a pivotal recurring experience in human history. The focus on largely overlooked small-scale conflicts contributes not only to advance our understanding of graphic novels about war and the cultural aspects of war as reflected in graphic novels, but also our sense of the early twenty-first century, in which popular media and limited conflicts have become closely interrelated.
Автор: Thon Jan-Noel Название: Transmedial Narratology and Contemporary Media Culture ISBN: 149620770X ISBN-13(EAN): 9781496207708 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4389.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Narratives are everywhere—and since a significant part of contemporary media culture is defined by narrative forms, media studies need a genuinely transmedial narratology. Against this background, Transmedial Narratology and Contemporary Media Culture focuses on the intersubjective construction of storyworlds as well as on prototypical forms of narratorial and subjective representation.
This book provides not only a method for the analysis of salient transmedial strategies of narrative representation in contemporary films, comics, and video games but also a theoretical frame within which medium-specific approaches from literary and film narratology, from comics studies and game studies, and from various other strands of media and cultural studies may be applied to further our understanding of narratives across media.
Автор: Robert van Krieken Название: Celebrity Society: The Struggle for Attention ISBN: 113829506X ISBN-13(EAN): 9781138295063 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume outlines how the `celebrification of society` is not just the twentieth-century product of Hollywood and television, but a long-term historical process, beginning with Christian saints, the printing press, theatre and art.
Автор: Roopali Mukherjee, Sarah Banet-Weiser, Herman Gray Название: Racism Postrace ISBN: 1478001380 ISBN-13(EAN): 9781478001386 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 20058.00 р. Наличие на складе: Поставка под заказ.
Описание:
With the election of Barack Obama, the idea that American society had become postracial—that is, race was no longer a main factor in influencing and structuring people's lives—took hold in public consciousness, increasingly accepted by many. The contributors to Racism Postrace examine the concept of postrace and its powerful history and allure, showing how proclamations of a postracial society further normalize racism and obscure structural antiblackness. They trace expressions of postrace over and through a wide variety of cultural texts, events, and people, from sports (LeBron James's move to Miami), music (Pharrell Williams's “Happy”), and television (The Voice and HGTV) to public policy debates, academic disputes, and technology industries. Outlining how postrace ideologies confound struggles for racial justice and equality, the contributors open up new critical avenues for understanding the powerful cultural, discursive, and material conditions that render postrace the racial project of our time.
Contributors. Inna Arzumanova, Sarah Banet-Weiser, Aymer Jean Christian, Kevin Fellezs, Roderick A. Ferguson, Herman Gray, Eva C. Hageman, Daniel Martinez HoSang, Victoria E. Johnson, Joseph Lowndes, Roopali Mukherjee, Safiya Umoja Noble, Radhika Parameswaran, Sarah T. Roberts, Catherine R. Squires, Brandi Thompson Summers, Karen Tongson, Cynthia A. Young
Автор: Henry Jenkins Название: Textual Poachers: Television Fans and Participatory Culture ISBN: 0415533287 ISBN-13(EAN): 9780415533287 Издательство: Taylor&Francis Рейтинг: Цена: 28327.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The twentieth anniversary edition of Henry Jenkins's d104ual Poachers brings this now-canonical text to a new generation of students interested in the intersections of fandom, participatory culture, popular consumption and media theory.
Supplementing the original, classic text is an interview between Henry Jenkins and Suzanne Scott in which Jenkins reflects upon changes in the field since the original release of d104ual Poachers. A study guide by Louisa Stein helps provides instructors with suggestions for the way d104ual Poachers can be used in the contemporary classroom, and study questions encourage students to consider fan cultures in relation to consumer capitalism, genre, gender, sexuality, and more.
Автор: Sarah Glosson Название: Performing Jane: A Cultural History of Jane Austen Fandom ISBN: 0807171956 ISBN-13(EAN): 9780807171950 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 5643.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Jane Austen has resonated with readers across generations like no other writer. More than two hundred years after the publication of her most celebrated novel, Pride and Prejudice, people around the world continue to honor ""dear Jane."" In Performing Jane, Sarah Glosson explores this vibrant fandom, examining a long history of Austen fans engaging with her work, from wearing hand-?sewn bonnets and period-?appropriate corsets to creating spirited fanfiction and comical gifsets. Sophisticated and engaging, this study demonstrates that Austen fans of today have a great deal in common with those who loved the English novelist long before the term ""fan"" came into use. Performing Jane analyzes three ways fans engage with Austen and her work: collecting material related to the writer, whether in physical scrapbooks or on social?-media platforms; creating and consuming imitative works, including fanfiction and modernized adaptations such as The Lizzie Bennet Diaries; and making pilgrimages to Steventon, Hampshire, Chawton Cottage, and even to annual meetings of Jane Austen societies. Key to Glosson's exploration of Austen fans is the notion that all of these activities, whether occurring in private or in public, are fundamentally performative. And in counterbalance to studies that center on fans with a tendency to transform and disrupt the original text, this study provides much-?needed understanding of a fandom that predominantly reaffirms Austen's works. Because Austen's writing has bridged the realms of both literary and popular culture, this fandom serves as an excellent case study to understand the ways in which we draw distinctions between fandom and other forms of intensive engagement and, more importantly, to appreciate how fluid those distinctions can be. Performing Jane embraces a holistic view of the long history of Austen fandom, relying on archival research, literary and visual analyses, and ethnographic study. This groundbreaking book not only demonstrates the ways in which fan practices, today and in the past, are performative, but also provides fresh perspectives into fandom and contributes to our understanding of the ways readers engage with literature.
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