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Marketing for Nonprofit Organizations: Insights and Innovations, Grau Stacy Landreth


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Автор: Grau Stacy Landreth
Название:  Marketing for Nonprofit Organizations: Insights and Innovations
ISBN: 9780190615444
Издательство: Oxford Academ
Издательство: Oxford University Press, USA
Классификация:
ISBN-10: 0190615443
Обложка/Формат: Paperback
Страницы: 215
Вес: 0.35 кг.
Дата издания: 01.07.2014
Язык: English
Размер: 22.86 x 15.24 x 1.40 cm
Читательская аудитория: General (us: trade)
Подзаголовок: Insights and innovations
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: США
Описание: Successful nonprofit marketing will help organizations capture the attention of donors, volunteers, legislators, and service consumers so that they can control the future of their organization. This book provides an indispensable overview of marketing for nonprofits from a strategic
standpoint. Readers will learn how to integrate the most important aspects of marketing-including branding, social media, market research, and outcome measurements-into the very fabric of an organizations mission.

Landreth Grau integrates research-based insights, and practice-based innovations with a comprehensive introduction to the basics of marketing for the benefit of small- and medium-sized organizations. It is an ideal resource for courses in both business schools and social work programs, as well as
nonprofit managers who are ready to explore new and innovative ways to support their organization.



Marketing for Nonprofit Organizations: Insights and Innovations

Автор: Landreth Grau Stacy
Название: Marketing for Nonprofit Organizations: Insights and Innovations
ISBN: 0190090804 ISBN-13(EAN): 9780190090807
Издательство: Oxford Academ
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Цена: 12645.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Successful nonprofit marketing can capture the attention of donors, volunteers, legislators, and service consumers. Recognition like this can lead to a successful organization for years to come. The second edition of Marketing for Nonprofit Organizations provides various strategies to build
upon when marketing for nonprofit and social impact organizations.

Stacy Landreth Grau integrates research-based insights and practice-based innovation with a comprehensive introduction to the basics of marketing for small- and medium-sized organizations. She breaks the academic research into understandable and digestible points within her chapters, making this a
great primer for nonprofit professionals and anyone interested in working for or starting a nonprofit. The book provides readers with an indispensable overview of marketing.

This new edition highlights new and innovative organizations and how they are using methods new to the field. Grau explains the fundamentals of marketing for nonprofits. It is an ideal resource for courses in both business schools and social work programs, as well as nonprofit managers who are ready
to explore new and innovative ways to support their organization. Upon finishing this book, readers will know how to integrate important aspects of marketing into the fabric of an organization's mission, including brand strategy, social media, market research, target audience selection, promotional
tactics, and market valuation.

Connected Causes: Online Marketing Strategies for Nonprofit Organizations

Автор: Wymer Walter, Grau Stacy Landreth
Название: Connected Causes: Online Marketing Strategies for Nonprofit Organizations
ISBN: 0190616261 ISBN-13(EAN): 9780190616267
Издательство: Oxford Academ
Рейтинг:
Цена: 13104.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: As many organizations learn the hard way, getting Internet exposure for a just cause is not as easy as it seems. Connected Causes: Online Marketing Strategies for Nonprofit Organizations lays bare the most effective strategies that nonprofits often pay big money for consultants to unveil. Facing a climate of stiff competition for funds, volunteers, and policy influence, this book will help managers in all types of nonprofit organizations more effectively use current Internet technologies to build a widely recognized brand that retains a loyal and supportive base. Examples and tips throughout make this a very practical handbook.

Management of wicked problems in health and social care

Название: Management of wicked problems in health and social care
ISBN: 1138103624 ISBN-13(EAN): 9781138103627
Издательство: Taylor&Francis
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Цена: 24499.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book challenges the reader to think again about how we should engage with and support all those involved in health and social care and will be of vital reading to academics and researchers in the fields of Health Management, Social Care, Organizational Studies and Critical Management Studies

Nonprofit Management: A Social Justice Approach

Автор: Congress Elaine, Luks Allan, Petit Francis
Название: Nonprofit Management: A Social Justice Approach
ISBN: 0826127371 ISBN-13(EAN): 9780826127372
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 14830.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Nonprofit organizations are increasingly concerned with the need to demonstrate how social justice principles impact every aspect of their work. This is the only textbook to explicitly integrate social justice principles into the management of a nonprofit organization. It provides students with the knowledge and skills required to integrate a social justice value system into their work as effective nonprofit leaders. Using practical tips and illustrative case examples, the text explains the structure and processes of nonprofit organizations with a particular emphasis on social justice themes. Nonprofit Management: A Social Justice Approach is edited by an interdisciplinary team of prominent leaders in business, management, and social service, who together run the Fordham Center for Nonprofit Leaders. They have assembled a group of expert authors who provide extensive coverage of the nonprofit leadership field.

The book discusses the history of the development of nonprofit management up to the present day. It addresses legal and ethical considerations, organizational planning and staff management, finance, public relations, fundraising, public advocacy and volunteerism, program design and grant development, governance and board development, developing an international nonprofit, information technology, career development, and creating a nonprofit/social entrepreneurship organization. Additional chapters address quality improvement, mentoring, and proposal writing. The text is ideal for students and faculty in social service administration, human service leadership, social work management, public and community health, public administration, and health care administration and management.

KEY FEATURES:

  • Comprises the only nonprofit management text to integrate social justice themes
  • Edited by an interdisciplinary group of authors representing the social service, social work, management, and nonprofit fields
  • Includes illustrative case studies and review questions
  • Includes cutting-edge content on social innovation and entrepreneurship
  • Supplemental PowerPoint presentations are available for instructors
Strategic leadership and management in nonprofit organizations

Автор: Golensky, Martha (professor Emerita Of Social Work, Professor Emerita Of Social Work, Grand Valley State University In Michigan) Hager, Mark (associat
Название: Strategic leadership and management in nonprofit organizations
ISBN: 0190097841 ISBN-13(EAN): 9780190097844
Издательство: Oxford Academ
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Цена: 23156.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Revised edition of Strategic leadership and management in nonprofit organizations, c2011.

Social Work: Innovations and Insights

Автор: Pawar Manohar, Bowles Wendy, Bell Karen
Название: Social Work: Innovations and Insights
ISBN: 1925801284 ISBN-13(EAN): 9781925801286
Издательство: Неизвестно
Цена: 3678.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Social Work and Faith-Based Organizations

Автор: Crisp Beth R.
Название: Social Work and Faith-Based Organizations
ISBN: 0415509807 ISBN-13(EAN): 9780415509800
Издательство: Taylor&Francis
Рейтинг:
Цена: 20671.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Faith-based organizations continue to play a significant role in the provision of social work services in many countries. This text explores their various roles and relationships to social work practice, and includes examples from different countries and a range of religious traditions.

Social Work and Faith-Based Organizations

Автор: Crisp Beth R
Название: Social Work and Faith-Based Organizations
ISBN: 0415509815 ISBN-13(EAN): 9780415509817
Издательство: Taylor&Francis
Рейтинг:
Цена: 6430.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Faith-based organizations continue to play a significant role in the provision of social work services in many countries. This text explores their various roles and relationships to social work practice, and includes examples from different countries and a range of religious traditions.

Effectively Managing and Leading Human Service Organizations

Автор: Brody Ralph P
Название: Effectively Managing and Leading Human Service Organizations
ISBN: 1412976456 ISBN-13(EAN): 9781412976459
Издательство: Sage Publications
Рейтинг:
Цена: 25027.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A highly practical book for courses on human service/social work administration which takes students through the nuts and bolts of managing a human service agency.

Sanctuary Cities, Communities, and Organizations: A Nation at a Crossroads

Автор: Delgado Melvin
Название: Sanctuary Cities, Communities, and Organizations: A Nation at a Crossroads
ISBN: 0190862343 ISBN-13(EAN): 9780190862343
Издательство: Oxford Academ
Рейтинг:
Цена: 3642.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The term "sanctuary city" gained a new level of national recognition during the 2016 United States presidential election, and immigration policies and debates have remained a top issue since the election of Donald Trump. The battle over immigration and deportation will be waged on many fronts in the coming years, but sanctuary cities - municipalities that resist the national government's efforts to enforce immigration laws - are likely to be on the front lines for the immediate future, and social workers and others in the helping professions have vital roles to play. In this book, Melvin Delgado offers a compelling case for the centrality of sanctuary cities' cause to the very mission and professional identity of social workers and others in the human services and mental health professions. The text also presents a historical perspective on the rise of the sanctuary movements of the 1970s and 2000s, thereby giving context to the current environment and immigration debate. Sanctuary Cities, Communities, and Organizations serves as a helpful resource for human service practitioners, academics, and the general public alike.


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