Описание: This book provides an interdisciplinary, unified view of sensual cognition and its cultural manifestations. The contributors favour an ecological perspective and revisit and problematize some of the core assumptions in Cognitive Linguistics. One of the original tenets of CL states that human thinking is grounded in experiential gestalts as well as in interaction between peoples' embodied minds and their various environments or cultures. In addition to looking in detail at this tenet, the volume provides major insights into the methodological and theoretical dimensions of Cognitive Linguistics research and describes applications of the paradigm in diverse contexts and cultures.
Описание: The series focuses on the state of contemporary semiotics and its current applications. It is intended to produce a number of concise interventions in semiotics, by which is meant studies of discrete areas of nature and culture that are interrogated using sign theory (in particular, as derived from the example of Peirce, Saussure, Sebeok, Lotman, von Uexkull, Greimas, Eco). Semiotics has undergone exciting sea changes in recent years. It has also been supplemented and reinvigorated by developments in media and theory and new areas of application. The series is designed to present developments in contemporary semiotics by focusing primarily on specific areas of its application. In addition to their specific focus, the books in this series give a rounded picture of current semiotics. Their emphasis is on current theory and the possibilities offered by the implementation of such theory. Each volume in the series places its topic within a general understanding of today's semiotics, a disciplinary field which comprises not just the study of culture but also the study of nature. Given the interdisciplinary character of this field and the spread of the target audience, the books are accessibly written and communicate with an academic readership that is not overspecialized. SCC is a peer-reviewed series of international scope.
Автор: Oswald Laura R. Название: Marketing Semiotics: Signs, Strategies, and Brand Value ISBN: 0199566496 ISBN-13(EAN): 9780199566495 Издательство: Oxford Academ Рейтинг: Цена: 36037.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the `semiotics` of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.
Описание: Yuri Lotman was one of the most prominent and influential scholars of the twentieth century working in the Soviet Union. This collection provides a stand-alone primer to his intellectual legacy in both semiotics and cultural history. It includes new translations of some of his major pieces as well as works that have never been published in English.
Описание: Yuri Lotman was one of the most prominent and influential scholars of the twentieth century working in the Soviet Union. This collection provides a stand-alone primer to his intellectual legacy in both semiotics and cultural history. It includes new translations of some of his major pieces as well as works that have never been published in English.
Автор: Per Aage Brandt Название: Cognitive Semiotics: Signs, Mind and Meaning ISBN: 1350143308 ISBN-13(EAN): 9781350143302 Издательство: Bloomsbury Academic Рейтинг: Цена: 19008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Interrogating the relatively new field of cognitive semiotics, this book explores shared issues in cognitive science and semiotics. Building on research from recent decades, Per Aage Brandt investigates the potential of a cognitive semiotic approach to enhance our understanding of language, thought and semiosis in general.
Introducing a critical, non-standard approach both to cognitive science and to semiotics, this book discusses the understanding of meaning and mind through four major dimensions; mental architecture, mental spaces, discourse coherence and eco-organization. Encompassing a rich variety of topics and debates, Cognitive Semiotics outlines several bridges between 'continental' and 'analytic' thinking in the study of semantics, pragmatics, discourse and the philosophy of language and mind.
Автор: Remo Gramigna Название: Augustine`s Theory of Signs, Signification, and Lying ISBN: 311059577X ISBN-13(EAN): 9783110595772 Издательство: Walter de Gruyter Цена: 16727.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The aim of this study is to present, as far as possible, a general description of the theory of the sign and signification in Augustine of Hippo (354-430 AD), with a view to its evaluation and implications for the study of semiotics. Accurate studies for subject, discipline, and significance have not yet given an organic and systematic vision of Augustine’s theory of the sign. The underlying aspiration is that such an endeavour will prove to be beneficial to the scholars of Augustine’s thought as well as to those with a keen interest in the history of semiotics.
The study uses Augustine’s own accounts to investigate and interpret the philosophical problem of the sign. The focus lies on the first decade of Augustine’s literary production. The De dialectica, is taken as the terminus ad quo of the study, and the De doctrina christiana is the terminus ad quem. The selected texts show an explicit engagement with poignant discussion on the nature and structure of the sign, the variety of signs and their uses. Although Augustine’s intention never was to establish a theory of meaning as an independent field of study, he largely employed a theory of signs. Thus, Augustine’s approach to signs is intrinsically meaningful.
Автор: Jappy, Tony (university Of Perpignan Via Domitia, France) Название: Peirce`s twenty-eight classes of signs and the philosophy of representation ISBN: 135007439X ISBN-13(EAN): 9781350074392 Издательство: Bloomsbury Academic Рейтинг: Цена: 5542.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The major principles and systems of C. S. Peirce's ground-breaking theory of signs and signification are now generally well known. Less well known, however, is the fact that Peirce initially conceived these systems within a 'Philosophy of Representation', his latter-day version of the traditional grammar, logic and rhetoric trivium. In this book, Tony Jappy traces the evolution of Peirce's Philosophy of Representation project and examines the sign systems which came to supersede it.
Surveying the stages in Peirce's break with this Philosophy of Representation from its beginnings in the mid-1860s to his final statements on signs between 1908 and 1911, this book draws out the essential theoretical differences between the earlier and later sign systems. Although the 1903 ten-class system has been extensively researched by scholars, this book is the first to exploit the untapped potential of the later six-element systems. Showing how these systems differ from the 1903 version, Peirce's Twenty-Eight Classes of Signs and the Philosophy of Representation offers an innovative and valuable reinterpretation of Peirce's thinking on signs and representation.
Exploring the potential of the later sign-systems that Peirce scholars have hitherto been reluctant to engage with and extending Peirce's semiotic theory beyond the much canvassed systems of his Philosophy of Representation, this book will be essential reading for everyone working in the field of semiotics.
The major principles and systems of C. S. Peirce's ground-breaking theory of signs and signification are now generally well known. Less well known, however, is the fact that Peirce initially conceived these systems within a 'Philosophy of Representation', his latter-day version of the traditional grammar, logic and rhetoric trivium. In this book, Tony Jappy traces the evolution of Peirce's Philosophy of Representation project and examines the sign systems which came to supersede it.
Surveying the stages in Peirce's break with this Philosophy of Representation from its beginnings in the mid-1860s to his final statements on signs between 1908 and 1911, this book draws out the essential theoretical differences between the earlier and later sign systems. Although the 1903 ten-class system has been extensively researched by scholars, this book is the first to exploit the untapped potential of the later six-element systems. Showing how these systems differ from the 1903 version, Peirce's Twenty-Eight Classes of Signs and the Philosophy of Representation offers an innovative and valuable reinterpretation of Peirce's thinking on signs and representation.
Exploring the potential of the later sign-systems that Peirce scholars have hitherto been reluctant to engage with and extending Peirce's semiotic theory beyond the much canvassed systems of his Philosophy of Representation, this book will be essential reading for everyone working in the field of semiotics.
Автор: Markel, Norman Название: Five vital signs of conversation ISBN: 1433119889 ISBN-13(EAN): 9781433119880 Издательство: Peter Lang Рейтинг: Цена: 7029.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How we address people, where we sit, what we disclose about ourselves, how we make eye contact, and where and when we touch are signs of attitudes and emotions. This book demonstrates that address, self-disclosure, seating, eye-contact, and touch are the five vital signs of conversation.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
