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Marketing Research Methods: Quantitative and Qualitative Approaches, Esteban-Bravo Mercedes, Vidal-Sanz Jose M.


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Цена: 34784.00р.
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Автор: Esteban-Bravo Mercedes, Vidal-Sanz Jose M.
Название:  Marketing Research Methods: Quantitative and Qualitative Approaches
ISBN: 9781108834988
Издательство: Cambridge University Press
Издательство: Cambridge University Press
Классификация:


ISBN-10: 1108834981
Обложка/Формат: Hardback
Страницы: 882
Вес: 1.99 кг.
Дата издания: 28.01.2021
Серия: Economics/Business/Finance
Язык: English
Иллюстрации: Worked examples or exercises; worked examples or exercises
Размер: 24.89 x 19.56 x 4.32 cm
Читательская аудитория: Tertiary education (us: college)
Ключевые слова: Market research,Research methods: general,Sales & marketing, SOCIAL SCIENCE / Research
Подзаголовок: Quantitative and qualitative approaches
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Поставляется из: США
Описание: Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.


Approaches and Methods in Language Teaching

Автор: Richards Jack C.
Название: Approaches and Methods in Language Teaching
ISBN: 1107675960 ISBN-13(EAN): 9781107675964
Издательство: Cambridge University Press
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Цена: 8853.00 р.
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Описание: An extensively revised and updated edition of this popular and accessible text.

Interaction, Feedback and Task Research in Second Language Learning: Methods and Design

Автор: Mackey Alison
Название: Interaction, Feedback and Task Research in Second Language Learning: Methods and Design
ISBN: 1108499635 ISBN-13(EAN): 9781108499637
Издательство: Cambridge University Press
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Цена: 25990.00 р.
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Описание: With discipline-specific examples and clear step-by-step guides used throughout, this book makes second language research methodology accessible for novice researchers, and serves as a resource for more experienced researchers working in the areas of second language interaction and feedback and in task based language teaching and learning.

Approaches and Methods in Language Teaching Second edition Paperback

Автор: Jack C. Richards, Theodore S. Rodgers
Название: Approaches and Methods in Language Teaching Second edition Paperback
ISBN: 0521008433 ISBN-13(EAN): 9780521008433
Издательство: Cambridge University Press
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Цена: 1686.00 р.
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Описание: This second edition is an extensive revision of the first edition of this successful text. Like the first edition, the second edition surveys the major approaches and methods in language teaching, such as grammar translation, audiolingualism, communicative language teaching, and the natural approach. The text examines each approach and method in terms of its theory of language and language learning, goals, syllabus, teaching activities, teacher and learner roles, materials, and classroom techniques. In addition to the approaches and methods covered in the first edition, this edition includes new chapters, such as whole language, multiple intelligences, neurolinguistic programming, competency-based language teaching, cooperative language learning, content-based instruction, task-based language teaching, and The Post-Methods Era. Teachers and teachers-in-training will discover that this second edition is a comprehensive survey and analysis of the major and minor teaching methods used around the world. The book seeks not only to clarify the assumptions behind these methods and their similarities and differences, but also to help teachers explore their own beliefs and practices in language teaching.


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