Services Marketing Issues in Emerging Economies, Adhikari Atanu
Автор: Cate Farrall, Marianne Lindsley Название: Professional English in Use Marketing Book with answers ISBN: 0521702690 ISBN-13(EAN): 9780521702690 Издательство: Cambridge University Press Рейтинг: Цена: 7441.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.
Автор: Mirlan Aldayarov, Istvan Dobozi, Thomas Nikolakaki Название: Stuck in Transition: Reform Experiences and Challenges Ahead in the Kazakhstan Power Sector ISBN: 1464809712 ISBN-13(EAN): 9781464809712 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 2587.00 р. Наличие на складе: Есть (2 шт.) Описание: The Kazakhstan Power Sector Assessment study aims to objectively identify the principal challenges faced by the Kazakhstan power sector in its ongoing transition and outlining potential policy options; and draw lessons from Kazakhstan`s experience in sector reforms for the broader international audience.
Автор: Richard E. Mshomba Название: Economic Integration in Africa ISBN: 1107186269 ISBN-13(EAN): 9781107186262 Издательство: Cambridge Academ Рейтинг: Цена: 16474.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the dynamism of the East African Community (EAC), and the challenges and opportunities for economic integration in Africa. This book is intended for a wide audience, including policy makers, undergraduate and graduate students, and scholars, especially Africanists, in the fields of economics, political science, international relations, and history.
Автор: Gore, Sylee Название: Express Series: English for Marketing and Advertising ISBN: 0194579182 ISBN-13(EAN): 9780194579186 Издательство: Oxford University Press Рейтинг: Цена: 603.00 р. Наличие на складе: Нет в наличии.
Описание: English for Marketing and Advertising is an ideal short course for marketing and advertising professionals who need to communicate confidently and effectively in English.
Автор: Sylla Ndongo Название: The Fair Trade Scandal: Marketing Poverty to Benefit the Rich ISBN: 0821420925 ISBN-13(EAN): 9780821420928 Издательство: Marston Book Services Цена: 4948.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the Global North, fair trade often is described as a revolutionary tool for transforming the lives of millions across the globe. This book offers an insider`s view of how fair trade improves - or doesn`t - the lot of the world`s poorest.
Описание: Many governments in developing nations are finding it nearly impossible to address challenges posed to their countries, including poverty, disease, and high levels of youth unemployment. Thus, social entrepreneurs are attempting to address these social challenges through the creation of social enterprises. However, further research is needed as to what social entrepreneurship is and how these enterprises can utilize and formulate marketing strategies. Strategic Marketing for Social Enterprises in Developing Nations provides innovative insights for an in-depth understanding of where marketing and social entrepreneurship interact, providing clarity as to what social entrepreneurship is as an organizational offering, what drives social entrepreneurship, and the formulation of marketing strategies for social enterprises. Highlighting topics such as income generating, marketing management, and media dependency theory, it is designed for managers, entrepreneurial advisors, entrepreneurs, industry professionals, practitioners, researchers, academicians, and students.
Автор: Bikramjit Rishi, Sapna Popli Название: Crafting Customer Experience Strategy: Lessons from Asia ISBN: 1839097116 ISBN-13(EAN): 9781839097119 Издательство: Emerald Рейтинг: Цена: 15041.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers` experiences.
Автор: Vipin Nadda, Sumesh Dadwal, Roya Rahimi Название: Promotional Strategies and New Service Opportunities in Emerging Economies ISBN: 1522522069 ISBN-13(EAN): 9781522522065 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 27027.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examines the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academics, practitioners, researchers, students, marketers, and government officials.
Автор: Rajeev Batra Название: Marketing Issues in Transitional Economies ISBN: 0792384989 ISBN-13(EAN): 9780792384984 Издательство: Springer Рейтинг: Цена: 23757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently.
Автор: Rajeev Batra Название: Marketing Issues in Transitional Economies ISBN: 1461372755 ISBN-13(EAN): 9781461372752 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently.
Автор: Bruno S. Sergi Название: Modeling Economic Growth in Contemporary Russia ISBN: 1789732662 ISBN-13(EAN): 9781789732665 Издательство: Emerald Рейтинг: Цена: 15854.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Russia is one of the world`s largest growing economies. With this exciting new growth and development, there is a wealth of knowledge to be discovered from the strategies and models being used and created throughout Russia`s economy.
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