Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (Ams) World Marketing Congress, Groza Mark D., Ragland Charles B.
Chapter1. Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising.- Chapter2. Truth, Half-Truth or Little White Lie? Exploring Public Sentiment toward Advertising through Cartoon Analysis.- Chapter3. The Impact of Culture on Humorous Ads: An Abstract.- Chapter4. Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application: An Abstract.- Chapter5. Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers' Willingness to Disclose Personal Data.- Chapter6. Big Data Analytics in Product Innovation Context: An Abstract.- Chapter7. How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract.- Chapter8. The Impact of Different Aspects of Perceived Authenticity on the Tourist-Destination Relationship Quality: An Abstract.- Chapter9. Deceptive Use of the 'Regionality' Concept in Product Labelling: An Abstract.- Chapter10. Brand Heritage vs. Brand Nostalgia: Same Same, but Different?.- Chapter11. I Feel Good: The Impact of Atmospherics General Interior Variables on Shopper Behavior: An Abstract.- Chapter12. Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract.- Chapter13. Influencing Consumers' Buying Behavior through Smell: An Abstract.- Chapter14. Thinking Creatively through Hands.- Chapter15. An Abstract: Social Service Robots: What do we Know and Where do we Go Next?.- Chapter16. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract.- Chapter17. The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract.- Chapter18. How can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants: An Abstract.- Chapter19. Has Luxury Consumption Something to do with Fear and Love?.- Chapter20. Millennial Consumer's on Instagram: Implications for Luxury Brands vs. Celebrity Influencers: An Abstract.- Chapter21. The Elephant in the Room: An Abstract.- Chapter22. Components of Customer Experience and their Impact on Co-created Value: An Abstract.- Chapter23. Can Someone Become Like Someone Else by Eating his or her Leftovers? Analyzing the Perceived Transmission of Personality Traits through Leftovers: An Abstract.- Chapter24. An Abstract: Sports Marketing Special Session: Youth Sport Participation and Youth Olympic Games.- Chapter25. An Abstract: Sports Marketing Special Session: Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities.- Chapter26. An Abstract: Sports Marketing Special Session: Ice Hockey Consumers: Who Cares about Women Recreational Players?.- Chapter27. An Abstract: An Abstract: Sports Marketing Special Session: Enlightened Learning in Sport Marketing.- Chapter28. A Multiple-Item Dimensional Scale for Measuring Store Equity.- Chapter29. Brand Strength's Nomological Net and Dimensional Dynamics: An Abstract.- Chapter30. How Firms Achieve Technology Readiness for IoT Adoption? Views from Market Orientation and Adaptive Capability: An Abstract.- Chapter31. From the Stone Age to our Digital Age: A Theoretical Explication of the Historical Development of International Distribution: An Abstract.- Chapter32. An Abstract: Strategic Responses to Dynamic Changes: The Roles of Agility and Ambidexterity in International Marketing.- Chapter33. An Abstract: The Underlying Sources of OI-IO's Strategic Approaches and International Marketing: An Exploratory Qualitative Study.- Chapter34. The Interplay between Market, Innovativeness, Learning, and Entrepreneurial (MILE) Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCA: An Abstract.- Chapter35. Startups and Country of Origin Positioning Strategy: An Abstract.- Chapter36. Special Session: Relationship Intellige
Описание: Chapter1. Exploring Customer Engagement and Sharing Behavior in Social Media Brand Communities: Curvilinear Effects and the Moderating Roles of Perceived Innovativeness and Perceived Interactivity.- Chapter2. Between a Banker and a Barbie: The Illusions of Social Media.- Chapter3. A Longitudinal Review of Models in Marketing Research.- Chapter4. What would we Hear if we Really Listened? Using I-poems in Qualitative Marketing Research.- Chapter5. Managing Marketing Strategies for Start-Up Enterprises: Analyzing Cross-Sectional Metrics for Measuring Business Performance.- Chapter6. Effects of Environmental and Social Sustainability Perceptions on Willingness to Co-Create from Consumer Perspective.- Chapter7. Decision-Making and Interruptions.- Chapter8. Buying Authentic Luxury Products or Counterfeits: The Role of Benign and Malicious Envy.- Chapter9. Excitement or Fear? The Effect of a Personalized In-Store Experience on Consumers.- Chapter10. All Hands on Deck Special Session: Cultivating Socially Responsible Consumers and Corporations.- Chapter11. All Hands on Deck Special Session: Motivating or De-motivating Responsible Consumption? The Divergent Influences of Moral Emotions.- Chapter12. All Hands on Deck Special Session: Personifying Socially Responsible Corporations: Scale Development and Validation.- Chapter13. All Hands on Deck Special Session: How CSR and Servant Leadership Climate Affect Employee Cynicism and Work Meaning?.- Chapter14. Non-Compliance is a Double-Edged Sword.- Chapter15. A Critical Review of Institutional Theory in Marketing.- Chapter16. Does the Environmentally Friendliness of a Service Invite Customer Loyalty? The Role of Positive Emotions.- Chapter17. Extended Service Plans and Buyer Perceptions and Behaviors in Automobile Industry.- Chapter18. Special Session: "The World Needs Storytellers" New Research Avenues for Storytelling in Marketing.- Chapter19. Special Session: Measuring Salesperson Storytelling.- Chapter20. How do International Co-branding Alliances Affect Host Country Consumers' Purchase Intention?.- Chapter21. Does Model Ethnicity Matter in International Advertising? A Literature Review on Model Ethnicity and Related Topics.- Chapter22. Product Innovation Determinants and Export Performance in French and Ukrainian SMEs. Chapter23. Special Session: The (Co-)creation of Brand Heritage.- Chapter24. Special Session: Dehumanization of Robotic Assistants and Subsequent Unethical and Abusive Customer Behavior in Frontline Encounters.- Chapter25. Special Session: Rise of the Service Robots: Exploring Consumer Acceptance.- Chapter26. Exploration of the Role of Packaging Design for Multi-tier Private Brands.- Chapter27. Understanding Risk Statements within Drug Injury Advertising.- Chapter28. The Effect of Social Distance on Donations to Care versus Cure.- Chapter29. Customer Reactions to Voluntary Use of Automated Service Interactions.- Chapter30. Challenges in Usage of Unstructured Data in Marketing Decision Making.- Chapter31. An Investigation of the Effect of Retargeting on Willingness-to-Pay in Online Environments.- Chapter32. Influence of Web Design Features on Attitudes and Intentions in Travel Decision Making.- Chapter33. Virtual Reality (VR) Content is the New Reality for Destination Marketing Organizations: Investigating the Role of VR as a Destination Branding Tactic. Chapter34. Explaining Sustainable Consumption: A Theoretical and Empirical Analysis. Chapter35. Special Session: Digital Data, Security, and Platform Design: Is Marketing the Problem or Solution?.- Chapter36. It Looks Good so Let's Show it off: A Psychographic Segmentation of Instagrammers.- Chapter37. I Hate this Brand! A Classification of Brand Haters Based on their Motivations and Reactions.- Chapter38. Competitive Teamwork: Developing a Team-Based Selling Competition in an Undergraduate Professional Selling Class.- Chapter39. Special Session on Research Opportunities in Direct Selling.- Chapter40. Spe
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
