Specialized Discourses and Their Readerships, Banks David, Di Martino Emilia
Автор: David Banks; Emilia Di Martino Название: Specialized Discourses and Their Readerships ISBN: 9811381569 ISBN-13(EAN): 9789811381560 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This volume studies the relationship between the writers of specialized text and their readers in a broad range of settings, including research, popularization and education. It offers younger researchers an insight into the targeting process, helping them consider the impact their work can have, and showing them how to achieve greater exposure. Further, it offers an invaluable reflective instrument for beginning and experienced researchers, drawing on a veritable treasure trove of their colleagues’ experience. As such, it represents a way for researchers and students in linguistics and related disciplines to access issues from a different, insider perspective.
Reader targeting has become a very sophisticated process, with authors often addressing their potential readers even in video. Compared to other forms of writing, academic writing stands out because authors are, in the majority of cases, also consumers of the same type of products, which makes them excellent “targeters.”
Название: Approaches to Specialized Genres ISBN: 0367147726 ISBN-13(EAN): 9780367147723 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Approaches to Specialized Genres provides a timely update of the field of genre studies, with contributions focusing on genres in written, spoken and visual modes across contexts.
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