Описание: An updated edition of a groundbreaking book on best practices for nonprofits What makes great nonprofits great? In the original book, authors Crutchfield and McLeod Grant employed a rigorous research methodology derived from for-profit books like Built to Last.
Автор: LeClair Jane, Pheils Denise, Schrader Carolyn Название: Cybersecurity for Small Businesses and Nonprofits ISBN: 1944079904 ISBN-13(EAN): 9781944079901 Издательство: Неизвестно Цена: 2069.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Career Mapping for Nonprofits shows leaders how to increase team members` loyalty, happiness, and fulfillment.
Автор: Campbell Julia Название: Storytelling in the Digital Age: A Guide for Nonprofits ISBN: 1938077792 ISBN-13(EAN): 9781938077791 Издательство: Неизвестно Цена: 6888.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Storytelling is the most effective way to grow support and to keep donors engaged. It's all about crafting authentic, real, emotional stories about the work that you do every day.
Sharing gripping stories using social media is a powerful way to showcase the results of your work. Social media, combined with great websites, blogs, and email tactics, is being used successfully to raise awareness and substantially increase fundraising success.
But with all the digital tools available, how can you, as a busy nonprofit professional, choose where to place your focus? How do you identify, collect, and craft these wonderful stories that will compel people to take action? How can you mold these stories for each digital and social media platform? What are the steps you can take to develop a plan for your storytelling campaign?
That's where Storytelling in the Digital Age: A Guide for Nonprofits comes in. Julia Campbell guides you every step of the way in a conversational, fast-reading style designed for busy nonprofit practitioners such as you. It will:
Show you where to find and how to collect the best stories about your nonprofit's work and impact.
Describe the ways to tell an effective story, developing a narrative arc and hook, and how to focus on people versus programs in your stories.
Address the unique and very real challenges that nonprofits face when sharing stories about their work online, including confidentiality obstacles and reluctance on the behalf of staff and volunteers.
Give you tips on creating a culture of storytelling at your nonprofit, even if you have never told stories or used social media before.
Walk you through the steps required to identify, recruit, cultivate, and motivate your very own army of storytellers to spread the word about your cause.
Give you storytelling strategies that will turn your supporters from passive readers into passionate advocates.
Provide you with the nuts and bolts of creating a plan for a digital storytelling campaign.
Show you how to integrate storytelling into your nonprofit website.
Give you the basics of blogging for your nonprofit, as well as a brief description of the major blogging platforms.
Cover the best practices in nonprofit email marketing, how to build a powerful email list, and how to integrate email marketing efforts with your website and social media channels.
Explain the basic principles of using social media to tell your nonprofit story and how to best incorporate visuals in your social media storytelling.
Provide tips on using video to tell your stories, including leveraging the popularity and unique perspective of live streaming platforms.
Table of Contents
Part One: Making the Case for Storytelling
Chapter One: We Are All Storytellers
Chapter Two: Culture Shift: Creating an Army of Storytellers
Chapter Three: Creating a Storytelling Plan
Part Two: Building Your Storytelling Arsenal
Chapter Four: The Stories You Need to Tell
Chapter Five: Places to Find Great Stories Your Donors Will Love
Chapter Six: Stories That Turn People from Passive to Active
Chapter Seven: Addressing Common Challenges in Storytelling and Social Media
Part Three: Molding the Storytelling Gold: How to Promote Your Stories Using Your Website, Email, Blog, and Social Media
Chapter Eight: Your Nonprofit Website and Mobile Strategy
Chapter Nine: Storytelling Through Your Nonprofit Blog
Chapter Ten: Creating Great Nonprofit Emails that Inspire Action
Chapter Eleven: How to Use Social Media and Video for Storytelling
Chapter Twelve: Measuring Results and Building on Successes
Автор: Berzin, Stephanie; Camarena, Humberto Название: Innovation from Within ISBN: 0190858796 ISBN-13(EAN): 9780190858797 Издательство: Oxford Academ Рейтинг: Цена: 5384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: We are in the midst of an entrepreneurial moment, as doers and makers have unprecedented access to crowdfunding and it has never been easier or cheaper to start a business or an organization. And yet, often overlooked among this flood of start-ups that spring up daily is the untapped potential of new ideas that can emerge from inside already-established agencies, companies, and nonprofits. To build the capacity for innovation requires attention to building organizations and individuals who are ready and have the right tools to develop, implement, and sustain innovations. Innovation from Within provides a framework specifically for nonprofits through the Nonprofit Innovation Model (IN Model), which guides leaders in developing and implementing innovation from within their own nonprofit organization. The time has come to get more people into the business of solving problems in extraordinary ways and to amplify the impact of the field of social innovation by bringing along the people who provide the bulk of services and impact. This book is the guide and a call to action for building that momentum.
Автор: Budrys Grace Название: How Nonprofits Work: Case Studies in Nonprofit Organizations ISBN: 1538101440 ISBN-13(EAN): 9781538101445 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 7392.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How Nonprofits Work looks at nonprofit organizations through a sociological lens, identifying characteristics that make some nonprofits successful and characteristics that cause challenges, focusing on nonprofits in the health services sector. It opens with helpful background information, and then shares case studies of specific organizations.
Описание: Revised and expanded in 2019 The Little Book of Likes is dedicated to helping small (and very small) nonprofits build an audience on social media platforms like Facebook and Twitter.This short guide leads Executive Directors and nonprofit marketing managers through the ins and outs of a simple social media strategy that is effective and sustainable. With real-world practical advice, it recognizes that nonprofit managers usually have better things to be doing than updating Facebook.Like The Little Book of Gold, it was written specifically for small nonprofits as a "road map" to the often confusing and changing world of social media.New material in the revised and expanded edition covers Facebook advertising, podcasting, and other tools to help make your social media work for you.
Описание: 40 proven strategies for raising big money with businesses There`s a reason why nonprofits are getting smaller checks from corporate giving programs. Companies are abandoning or slashing giving budgets and instead focusing on win-win pacts that drive sales and change the world.
Автор: Downey, Liana Название: Mission Control ISBN: 1629561746 ISBN-13(EAN): 9781629561745 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the last ten years the number of nonprofits and social sector organizations has grown by almost 25 percent, while charitable giving declined 30 percent over the same period. As a result, many organizations are chasing grants, tweaking and adding to their core activities to match what they think funders are looking for. Almost half of nonprofits surveyed nationally in 2014 said they added additional programs in the last year. The result is colloquially known as "mission creep"-- organizations trying to be everything to everyone. Yet research suggests that the more goals individuals or organizations pursue, the less likely they are to achieve them, leaving these organizations often overwhelmed, underfunded, and unfulfilled. Mission Control: How Nonprofits and Governments Can Focus, Achieve More, and Change the World is designed to restore focus and gain "mission control" to identify the things they should and should not do to drive impact. Drawing from the author's experience of working with thousands of clients at nonprofits and government agencies around the world, both large and small, the book represents the stories of countless mission-driven organizations. Downey helps leaders, teams, executive directors, and boards with the critical task of clarifying an organization's sweet spot at the intersection of what it is good at, what its clients need, and the activities that get measurable and sustainable results.
Автор: Phillips Название: Measuring the ROI in Non-Capital Investments ISBN: 1119322650 ISBN-13(EAN): 9781119322658 Издательство: Wiley Рейтинг: Цена: 16149.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Written by two of the world's most well-known ROI (Return on Investment) gurus, this guide is indispensable for anyone involved in showing the value of money for projects and programs in governments, non-governmental organizations, nonprofits, and businesses. These range from human capital programs to marketing initiatives, technology implementations, systems integrations, quality and lean processes, public health initiatives, procurement procedures, public relations events, risk management policies, economic development programs, corporate social responsibility projects, public policy programs, branding activities, innovation programs, customer satisfaction projects, and everything in between.
In a step-by-step process, the book shows how to measure the success of projects and programs, including measuring impact and ROI (Return on Investment). This book also shows how to forecast the value of the project in advance and how to collect data during and after project implementation. It addresses improvements throughout the process so that the project delivers optimum value. In addition to businesses, this book is appropriate for governments, NGOs, nonprofits, universities and healthcare organizations.
As a reference for those who are seeking ways to assign value to what they have measured, the book will clarify and resolve much of the mystery surrounding the conversion of data to monetary values. Building on a tremendous amount of experience, application, practice, and research, the book will be based on the work of many individuals and organizations, particularly those who have been reaching the ultimate levels of accountability using the ROI Methodology. Developed in an easy-to-read format and fortified with examples, tips, and checklists, this will be an indispensable guide for those who seek to understand accountability issues.
Название: Why Nonprofits Fail ISBN: 1118642074 ISBN-13(EAN): 9781118642078 Издательство: Wiley Цена: 4275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In a time of increasing demands for accountability and effectiveness, many nonprofits stumble again and again over the same obstacles to effectiveness. These roadblocks are responsible for many of the failures and disappointments that plague well-meaning nonprofits.
Автор: Abramson, Alan J. (george Mason University) Soskis, Benjamin (urban Institute) Название: Standing up for nonprofits ISBN: 1009401092 ISBN-13(EAN): 9781009401098 Издательство: Cambridge Academ Рейтинг: Цена: 2693.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
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