The Valuation of Digital Intangibles: Technology, Marketing and Internet, Moro Visconti Roberto

Автор: Ahmed Bounfour; Tsutomu Miyagawa
Название: Intangibles, Market Failure and Innovation Performance
ISBN: 3319378287 ISBN-13(EAN): 9783319378282
Издательство: Springer
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Цена: 13974.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: ГЇВїВЅ This book addresses the issue of intangibles` contribution to growth at macroeconomic and microeconomic levels. It also considers the issue of how to invest in intangibles, especially with regard to the market failure issue.

Автор: Ahmed Bounfour; Tsutomu Miyagawa
Название: Intangibles, Market Failure and Innovation Performance
ISBN: 3319075322 ISBN-13(EAN): 9783319075327
Издательство: Springer
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Цена: 16769.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: ГЇВїВЅ This book addresses the issue of intangibles` contribution to growth at macroeconomic and microeconomic levels. It also considers the issue of how to invest in intangibles, especially with regard to the market failure issue.

Автор: T.H. Donaldson
Название: The Treatment of Intangibles
ISBN: 1349224863 ISBN-13(EAN): 9781349224869
Издательство: Springer
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Цена: 20962.00 р.
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Описание: The book argues that accountants overemphasise cost and liquidation value, ignore cashflow and value to a going concern; The book supports these arguments, illustrates the harm they do, and discusses how values, and their impact, vary - depending on the party banker, shareholder and situation.

Название: Digital Virtual Consumption
ISBN: 1138203076 ISBN-13(EAN): 9781138203075
Издательство: Taylor&Francis
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Цена: 8573.00 р.
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Описание: Digital media present opportunities for new types of consumption including desiring, buying, collecting, making, and even selling digital virtual goods. To these activities we can add those taking place in virtual communities of consumption, online shops, brand websites, and online auction houses that together amount to a vast new landscape of consumption. Digital virtual consumption motivates concatenated practices which produce meaningful experience for their users as well as market opportunities to profit from them. Consumers create and maintain elaborate wish lists, engaging with simulations of brands on websites and in videogames, coveting items for use in online games and even spending ‘real’ money on these, undertaking entrepreneurial activity in virtual worlds, conjuring nostalgia via online auctions, engaging in playful consumption in other new retail formats, writing reviews of products as part of the consumption experience, engaging in online activist activities, and many other emerging behaviors. Analyses of consumption in the digital virtual realm are however limited. This collection brings together experienced researchers from the fields of consumer research, digital games, and virtual worlds to provide conceptual and empirical work that helps us understand these new and significant consumer activities. Online communities negotiate the ‘correct’ use of goods and offer technical advice, consumers develop new products, individuals create and distribute their own promotional material for their favorite brands, and entrepreneurial consumers marketing and selling their own products online. Here we may see a blurring of consumption and production, or work and leisure activity that requires further thought about what makes it meaningful for individuals. The chapters in this volume take stock of the emergence and likely importance of digital virtual consumption for consumer culture, including a review of both new and existing conceptual and methodological tools as well as a resource of key examples and analyses of practices.