Описание: How can you achieve victory in war if you don`t know your objectives or what victory means? Donald Stoker reveals the flaws in US policy and strategy from the Korean War to the present and lays the foundations for a better approach to the wars of tomorrow.
Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 10160.00 р. Наличие на складе: Нет в наличии.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Описание: Montpellier, 1748: Jean-Louis Fargeon is born into a family of perfumers and soon becomes apprenticed to his father's modest perfumerie. But he dreams of the glittering court of Versailles and of becoming perfumer to the young queen, Marie Antoinette. His ambition carried him to Paris where his boutique became one of the most elegant and well-patronised in France. Concocting sumptuous perfumes and pomades for most of the French nobility, Fargeon eventually caught the attention of the queen. After meeting Marie Antoinette in the Trianon Palace, he began creating lavish bespoke scents that perfectly reflected her moods and personality. He served as her personal and exclusive perfumer for fourteen years until 1789 when the darkness of Revolution swept across France, its wrath aimed at the extravagance of a now hated queen. Fargeon, a lifelong supporter of the Republican cause but a purveyor to the court, was in a dangerous position. Yet he remained fiercely loyal to Marie Antoinette, beyond her desperate flight to Varennes, her execution and even through his own imprisonment and trial...
Автор: Head Keith Название: Elements of Multinational Strategy ISBN: 3540447652 ISBN-13(EAN): 9783540447658 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This textbook on international business integrates the academic study of international trade and foreign direct investment with the actual strategic and operational decisions of exporters and multinational enterprises.
Автор: Glantz, David M. Название: The Military Strategy of the Soviet Union ISBN: 0714682004 ISBN-13(EAN): 9780714682006 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This study of Soviet military strategy is based upon the relationship between the army and politicians as well as Soviet writings on the subject of military strategy.
Автор: Babits & Gandulla Название: The Archaeology Of French And Indian War Frontier Forts ISBN: 0813061792 ISBN-13(EAN): 9780813061795 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3380.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This collection of essays presents an overview of the fortifications that guarded the frontiers and borderlands between Native Americans, French settlers, and Anglo-American settlers. Civilian, provincial, or imperial, the fortifications examined here range from South Carolina’s Fort Prince George to Fort Frontenac in Ontario and Fort de Chartres in Illinois.
Описание: A year after John Bradstreet’s raid of 1758—the first and largest British-American riverine raid mounted during the Seven Years’ War (known in North America as the French and Indian War)—Benjamin Franklin hailed it as one of the great “American” victories of the war. Bradstreet heartily agreed, and soon enough, his own official account was adopted by Francis Parkman and other early historians. In this first comprehensive analysis of Bradstreet’s raid, Ian Macpherson McCulloch uses never-before-seen materials and a new interpretive approach to dispel many of the myths that have grown up around the operation. The result is a closely observed, deeply researched revisionist microhistory—the first unvarnished, balanced account of a critical moment in early American military history. Examined within the context of campaign planning and the friction among commanders in the war’s first three years, the raid looks markedly different than Bradstreet’s heroic portrayal. The operation was carried out principally by American colonial soldiers, and McCulloch lets many of the provincial participants give voice to their own experiences. He consults little-known French documents that give Bradstreet’s opponents’ side of the story, as well as supporting material such as orders of battle, meteorological data, and overviews of captured ships. McCulloch also examines the riverine operational capability that Bradstreet put in place, a new water-borne style of combat that the British-American army would soon successfully deploy in the campaigns of Niagara (1759) and Montreal (1760). McCulloch’s history is the most detailed, thoroughgoing view of Bradstreet’s raid ever produced.
The Battle of the Atlantic was the longest campaign of the Second World War. This volume highlights the scale and complexity of this bitterly contested campaign, one that encompassed far more than just attacks by German U-boats on Allied shipping.
The team of leading scholars assembled in this study situates the German assault on seaborne trade within the wider Allied war effort and provides a new understanding of its place within the Second World War. Individual chapters offer original perspectives on a range of neglected or previously overlooked subjects: how Allied grand strategy shaped the war at sea; the choices facing Churchill and other Allied leaders and the tensions over the allocation of scarce resources between theaters; how the battle spread beyond the Atlantic Ocean in both military and economic terms; the management of Britain's merchant shipping repair yards; the defense of British coastal waters against German surface raiders; the contribution of air power to trade defense; antisubmarine escort training; the role of special intelligence; and the war against the U-boats in the Arctic and Pacific Oceans.
Автор: Stone John Название: Military Strategy ISBN: 1441186913 ISBN-13(EAN): 9781441186911 Издательство: Continuum Рейтинг: Цена: 4948.00 р. Наличие на складе: Нет в наличии.
Описание: A guide to the relationship between politics, strategy and war. Using case studies from the eighteenth century to the present day, it presents a theoretical framework around which historical and contemporary events can be explored and studied.
Автор: Black Jeremy M. Название: Plotting Power: Strategy in the Eighteenth Century ISBN: 0253026083 ISBN-13(EAN): 9780253026088 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 5643.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: -Military strategy takes place as much on broad national and international stages as on battlefields. In a brilliant reimagining of the impetus and scope of eighteenth-century warfare, historian Jeremy Black takes us far and wide, from the battlefields and global maneuvers in North America and Europe to the military machinations and plotting of such Asian powers as China, Japan, Burma, Vietnam, and Siam. Europeans coined the term -strategy- only two centuries ago, but strategy as a concept has been practiced globally throughout history. Taking issue with traditional military historians, Black argues persuasively that strategy was as much political as battlefield tactics and that plotting power did not always involve outright warfare but also global considerations of alliance building, trade agreements, and intimidation.---Provided by publisher.
Автор: Vego, Milan Название: Maritime strategy and sea control ISBN: 1138096504 ISBN-13(EAN): 9781138096509 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book focuses on the key naval strategic objectives of obtaining and maintaining sea control, and explains the theory illustrated by historical examples of the main methods to achive this goal.
Описание: During the Cold War, the United States was forced to establish means of massive long-range attack in response to Soviet Union advancements in weaponry. This book shows how these defenses evolved from fledgling stop-gap measures into a complex fabric of interconnected combinations of high-tech equipment over 40 years.
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