Design Thinking for Strategy: Innovating Towards Competitive Advantage, Diderich Claude
Автор: Tiziana Russo-Spena; Cristina Mele; Maaria Nuutine Название: Innovating in Practice ISBN: 3319433784 ISBN-13(EAN): 9783319433783 Издательство: Springer Рейтинг: Цена: 22359.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The purpose of the book is to devise an alternative conceptual vocabulary for studying innovation by stressing the role of social, contextual and cultural perspectives. This vocabulary is drawn on a service and on sociological perspectives on innovation based on the ontological assumption that innovation is a value co-creation matter and that it takes place in a reality that is multiple, constructed and socially embedded. The aim is to tackle key issues such as social construction, service innovation, knowledge and learning processes, value (co) creation, innovating and innovation activities networking and collaborative innovation.
Автор: Richard Cuthbertson; Peder Inge Furseth; Stephen J Название: Innovating in a Service-Driven Economy ISBN: 1137409010 ISBN-13(EAN): 9781137409010 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The global digital revolution has changed consumer society, service expectations, and funding models forever. Value Driven Service Innovation explores these changes from the perspectives of leading thinkers and practitioners in the field of innovation today.
Автор: McGrath Rita Gunther Название: The End of Competitive Advantage ISBN: 1422172813 ISBN-13(EAN): 9781422172810 Издательство: Неизвестно Рейтинг: Цена: 4066.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The context of business has changed rapidly over the past few decades. At the very least, it`s time to challenge some of the established thinking about strategy and competition that used to drive business advantage - but no longer does. The author takes on one of most fundamental notions in strategy: that of sustainable competitive advantage.
Автор: Russo-Spena Tiziana, Mele Cristina, Nuutinen Maaria Название: Innovating in Practice: Perspectives and Experiences ISBN: 331982807X ISBN-13(EAN): 9783319828077 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The aim is to tackle key issues such as social construction, service innovation, knowledge and learning processes, value (co) creation, innovating and innovation activities networking and collaborative innovation.
The Internet of Things, robo investment advisers, wearable fitness devices, remote health care operations . . . business executives in many industries are currently being inundated with a confusingly and exhaustingly broad range of technological developments that enable new business models.
There is, however, a common thread among all of these developments: firms are fundamentally changing how they connect with their customers. Rather than having occasional, episodic interactions--where customers realize they have an unmet need and then look for ways to fill it--firms are striving to be continuously connected to their customers, providing services and products as the needs arise, even before customers become aware of them.
Firms such as Nike, Disney, Progressive Insurance, McGraw-Hill Higher Education, Medtronic, Hewlett-Packard, and Tesco are developing and competing on connected strategies creating superior customer experiences through connectivity while simultaneously driving dramatic improvements in operational efficiencies and reshaping their industries.
Strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies across a broad array of industries and show how these strategies work, how they eliminate the trade-off between superior customer experience and low cost, and how companies can formulate, design, and implement them. In showing how to create a connected strategy, the authors reveal the four pathways--respond-to-desire, curated offerings, coaching, and automatic execution--for turning occasional, episodic interactions into continuous relationships. Siggelkow and Terwiesch show you how to:
Reshape the connections between customers, suppliers, and your firm
Create the right revenue model
Make the best technology choices to support your strategy
Integrating rich examples, how-to advice, and tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating connected relationships with your customers and redefining the connections in your industry.
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