Описание: Weaponized Words maps out the psychology of how terrorists persuade peaceful individuals to join their groups and engage in violence. Security officials, researchers, policymakers, and community activists are given the tools to develop strategic messages of their own to fight terrorist propaganda and prevent violent radicalization from occurring.
Описание: This book provides media professionals the savvy they need to navigate the world of finance and money. It breaks down essential skills like how to interpret key financial data on companies and employ that research in crafting compelling stories and messages for both readers and clients.
Описание: This concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.
Автор: Charles Marsh, David W. Guth, Bonnie Poovey Short Название: Strategic Writing ISBN: 1138037109 ISBN-13(EAN): 9781138037106 Издательство: Taylor&Francis Рейтинг: Цена: 16078.00 р. Наличие на складе: Поставка под заказ.
Описание: In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.
Описание: The Work of Communication: Relational Perspectives on Working and Organizing in Contemporary Capitalism revolves around a two-part question: "What have work and organization become under contemporary capitalism-and how should organization studies approach them?"
Описание: Weaponized Words maps out the psychology of how terrorists persuade peaceful individuals to join their groups and engage in violence. Security officials, researchers, policymakers, and community activists are given the tools to develop strategic messages of their own to fight terrorist propaganda and prevent violent radicalization from occurring.
Автор: Adam Jaworski Название: The Power of Silence Social and Pragmatic Perspectives ISBN: 0803949677 ISBN-13(EAN): 9780803949676 Издательство: Sage Publications Рейтинг: Цена: 18058.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a theoretical account of a variety of different communicative aspects of silence and explores new ways of studying socially-motivated language. A research overview shows the influence of related work in the fields of media studies, politics, gender studies, aesthetics and literature. The author argues that in theoretically pragmatic terms, silence can be accounted for by the same principles as those of speech. A later, more applied section of the book explores the power of silencing in politics. A concluding chapter shows the importance of silence beyond linguistics and politics in terms of artistic expression. The approach is intentionally eclectic in order to explore the concept of silence as a rich and
Название: Global perspectives on intercultural communication ISBN: 1138860778 ISBN-13(EAN): 9781138860773 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What is intercultural communication? How does perspective shape a person’s definition of the key tenets of the term and the field? These are the core questions explored by this accessible global introduction to intercultural communication. Each chapter explores the topic from a different geographic, religious, theoretical, and/or methodological perspective, with an emphasis on non-Western approaches, including Buddhist, South American, Muslim, and Chinese perspectives. Featuring the voices of a range of international contributors, this new textbook presents the full breadth of diverse approaches to intercultural communication and showcases the economic, political, and cultural/societal needs for and benefits of communicative competence.
Описание: This book provides critical feminist and communication insights into women`s experiences of ovarian cancer. It argues for renewed critical examination of discourses around ovarian cancer diagnosis, treatment, survivorship, and advocacy and reflections on how these discourses further hegemonic practices that undermine women`s lived experiences.
Автор: Smith Название: Perspectives on Radio and Television ISBN: 1138978345 ISBN-13(EAN): 9781138978348 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: New edition of Harper & Row textbook; basic intro into TV & radio for broadcast communication/mass comm students.
Автор: Donnalyn Pompper Название: Climate and Sustainability Communication: Global Perspectives ISBN: 0367218585 ISBN-13(EAN): 9780367218584 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Climate and Sustainability Communication: Global Perspectives provides findings of seven empirical studies - from South Korea and China, to the U.S., and Zambia - on the interplay between mass media and climate and sustainability issues. The book offers new routes for theory building with solid recommendations and pathways for better un
This volume reflects the discussion that emerged around the controversial concepts «communication form», «communicative practice», «medium» and «genre». It provides a comprehensive overview of the history and current state-of-affairs of these concepts, and combines theoretical contributions from various perspectives with thorough empirical studies of current communication forms, media, and practices. The contributions deal with fields ranging from public signage in cities, video games and self-tracking to historical accounts of changing communicative potentials and practices concerning the «National Geographic Magazine» and the personal blog. Due to its interdisciplinary character, the volume points out various new directions for future research.
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