The Politics of Adaptation: Media Convergence and Ideology, Hassler-Forest D., Nicklas P.
Автор: Yockey Matt Название: Make Ours Marvel: Media Convergence and a Comics Universe ISBN: 1477312498 ISBN-13(EAN): 9781477312490 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 11286.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The creation of the Fantastic Four effectively launched the Marvel Comics brand in 1961. Within ten years, the introduction (or reintroduction) of characters such as Spider-Man, the Hulk, Iron Man, Captain America, and the X-Men catapulted Marvel past its primary rival, DC Comics, for domination of the comic book market. Since the 2000s, the company’s iconic characters have leaped from page to screens with the creation of the Marvel Cinematic Universe, which includes everything from live-action film franchises of Iron Man and the Avengers to television and streaming media, including the critically acclaimed Netflix series Daredevil and Jessica Jones. Marvel, now owned by Disney, has clearly found the key to transmedia success.
Make Ours Marvel traces the rise of the Marvel brand and its transformation into a transmedia empire over the past fifty years. A dozen original essays range across topics such as how Marvel expanded the notion of an all-star team book with The Avengers, which provided a roadmap for the later films, to the company’s attempts to create lasting female characters and readerships, to its regular endeavors to reinvigorate its brand while still maintaining the stability that fans crave. Demonstrating that the secret to Marvel’s success comes from adeptly crossing media boundaries while inviting its audience to participate in creating Marvel’s narrative universe, this book shows why the company and its characters will continue to influence storytelling and transmedia empire building for the foreseeable future.
Автор: Kolodzy Janet Название: Practicing Convergence Journalism ISBN: 0415890284 ISBN-13(EAN): 9780415890281 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Practicing Convergence Journalism teaches journalists how to make the most of digital technology to tell their stories effectively across multiple media platforms-in print, audio, video, and online.
Описание: In the age of media convergence, stories have morphed into new forms yet their core purpose remains the same, which is to pass on knowledge and information. This book argues that the inherent interactivity of the internet and the emotional engagement of story can lead to innovative pedagogies in media-rich environments.
Автор: Lugmayr Artur Название: Media Convergence Handbook ISBN: 364254486X ISBN-13(EAN): 9783642544866 Издательство: Springer Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users` experience and perspectives from a technological convergence viewpoint.
Автор: Lugmayr Artur Название: Media Convergence Handbook ISBN: 3642544835 ISBN-13(EAN): 9783642544835 Издательство: Springer Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges.
Автор: Sergio Sparviero; Corinna Peil; Gabriele Balbi Название: Media Convergence and Deconvergence ISBN: 3319512889 ISBN-13(EAN): 9783319512884 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited volume explores different meanings of media convergence and deconvergence, and reconsiders them in critical and innovative ways. Its parts provide together a broad picture of opposing trends and tensions in media convergence, by underlining the relevance of this powerful idea and emphasizing the misconceptions that it has generated. Sergio Sparviero, Corinna Peil, Gabriele Balbi and the other authors look into practices and realities of users in convergent media environments, ambiguities in the production and distribution of content, changes to the organization of media industries, the re-configuration of media markets, and the influence of policy and regulations. Primarily addressed to scholars and students in different fields of media and communication studies, Media Convergence and Deconvergence deconstructs taken-for-granted concepts and provides alternative and fresh analyses on one of the most popular topics in contemporary media culture.
The chapter 'Introdu
ction: Media Convergence meets Deconvergence' is available open access under a CC BY 4.0 license at link.springer.com
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