Описание: One of the integral parts of determining business success directly correlates to how well a company interacts with their customers. This increased demand for direct communication has evolved how companies cooperate with their patrons and examines how essential ethics is related to these communications. Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities provides emerging research exploring the theoretical and practical aspects of the fundamental issues related to ethical consumerism and applications within business, science, engineering, and technology and examines the impact Arab and global cultures have on consumerism. Featuring coverage on a broad range of topics such as business ethics, data management, and global business, this book is ideally designed for managers, executives, advertisers, marketers, sales directors, practitioners, researchers, academicians, and students.
Описание: One of the integral parts of determining business success directly correlates to how well a company interacts with their customers. This increased demand for direct communication has evolved how companies cooperate with their patrons and examines how essential ethics is related to these communications.
Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities provides emerging research exploring the theoretical and practical aspects of the fundamental issues related to ethical consumerism and applications within business, science, engineering, and technology and examines the impact Arab and global cultures have on consumerism. Featuring coverage on a broad range of topics such as business ethics, data management, and global business, this book is ideally designed for managers, executives, advertisers, marketers, sales directors, practitioners, researchers, academicians, and students.
Автор: Anna Irimias Название: The Youth Tourist: Motives, Experiences and Travel Behaviour ISBN: 1804551481 ISBN-13(EAN): 9781804551486 Издательство: Emerald Рейтинг: Цена: 15246.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Youth tourists are often defined as money poor and time rich but there are significant differences in social status, interests, and consumption behaviour within the various segments of this sector. In The Youth Tourist: Motives, Experiences and Travel Behaviour, author Anna Irimias maps out the heterogenous segment of the ‘Millennial’ market to help illustrate the rich diversity of youth tourist motivations and behaviours.
Drawing on theories found in social psychology, media, and communication and consumer behaviour to describe youth tourists on family holidays, on study and working abroad programs, and participating in pilgrimages, festivals, and media-induced tourism events, Irimias adds significant detail to youth tourist travel patterns in light of current societal changes. She also analyses future trends in youth tourism and addresses the implications of current challenges such as climate change and digitalization, and the potential changes to the industry in light of the pandemic. The Youth Tourist presents new perspectives to researchers of Tourism Studies and the Sociology of Travel who are looking for a contemporary and critical analysis of this important market sector.
Автор: Ugljesa Stankov, Ulrike Gretzel, Viachaslau Filimonau Название: The Mindful Tourist: The Power of Presence in Tourism ISBN: 180117637X ISBN-13(EAN): 9781801176378 Издательство: Emerald Рейтинг: Цена: 9148.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Mindful Tourist: The Power of Presence in Tourism is an innovative new study based on the detailed exploration of mindful consumer behaviour, drawing on insights from new cases of mindful tourism experiences and examining the potential for broader uptake across the industry.
Описание: Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages before, during and after.
Название: Authenticity & tourism ISBN: 1787548171 ISBN-13(EAN): 9781787548176 Издательство: Emerald Рейтинг: Цена: 16057.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book brings together contributions from authors who are actively engaged in authenticity research in a tourism context. In so doing, it demonstrates the various trajectories research has taken towards understanding the significance of authenticity.
Описание: Consumer culture influences virtually all activities within modern societies and has become an important area of study for businesses. Logical analysis of consumer behavior is difficult as humans have different reasons for repeatedly buying products they need or want, and it is challenging to follow why they buy unneeded or unwanted products regularly. Without a comprehensive understanding of consumer culture as the basis, market discussions become empty and produce little insight into the power consumers hold in affecting other individuals and society.Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society provides emerging research from different perspectives on the basis and ramifications of consumer culture, as well as how it affects all aspects of the lives of individuals. While providing a platform for exploring interpersonal interactions and issues related to ethics in marketing, readers will gain valuable insight into areas such as consumer vs. producer mentality, the effects of consumerism on developing countries, and the consequences of consumerism. This book is an important resource for marketing professionals, business managers, sociologists, students, academicians, researchers, and consumer professionals.
Описание: As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. This volume emphasizes the advertising and promotional approaches being utilized, as well as consumer behaviour and satisfaction in response to marketing strategies.
Описание: This book examines manufactured waste and remaindered humans in literary critiques of capitalism by twentieth-century writers associated with the historical avant-garde and their descendants. Building on recent work in new materialism and waste studies, Rachele Dini reads waste as a process or phase amenable to interruption. From an initial exploration of waste and re-use in three Surrealist texts by Giorgio de Chirico, Andr? Breton, and Mina Loy, Dini traces the conceptualization of waste in the writing of Samuel Beckett, Donald Barthelme, J.G. Ballard, William Gaddis, and Don DeLillo. In exploring the relationship between waste, capitalism, and literary experimentation, this book shows that the legacy of the historical avant-garde is bound up with an enduring faith in the radical potential of waste. The first study to focus specifically on waste in the twentieth-century imagination, this is a valuable contribution to the expanding field of waste studies.
Автор: Ree C. Ho Название: Strategies and Tools for Managing Connected Consumers ISBN: 1522596984 ISBN-13(EAN): 9781522596981 Издательство: Mare Nostrum (Eurospan) Цена: 30769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Through the growing penetration of new technologies, online consumers can now share and collaborate amongst themselves while shopping online. As they receive information about products from media exposure and their collaboration with other consumers, it is critical for businesses to understand the social impact and influence of social and mobile commerce and how it can affect consumer habits. Strategies and Tools for Managing Connected Consumers provides emerging research exploring the techniques and impacts of new technologies deployed in today's digital marketplace as well as recent development and empirical research on consumer behavior. Featuring coverage on a broad range of topics such as social computing, virtual communities, and consumer management, this book is ideally designed for professionals, researchers, business managers, and students who want to improve their understanding of new strategies for conducting online business in networked environments.
Автор: Miralem Helmefalk, Leif Marcusson Название: Utilizing Gamification in Servicescapes for Improved Consumer Engagement ISBN: 1799819701 ISBN-13(EAN): 9781799819707 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 30215.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As consumers increase their purchases from online retailers, businesses must find exceedingly innovative ways to increase customer engagement. While online gaming has become increasingly prevalent, motivating customers through the same means has gained greater importance for businesses.
Utilizing Gamification in Servicescapes for Improved Consumer Engagement is a pivotal reference source that provides vital research on employing various gamification mechanics to alter and enhance certain behaviors in marketing contexts. While highlighting topics such as online gaming, user engagement, and target marketing, this book is ideally designed for retailers, advertisers, marketers, promotion coordinators, industry professionals, business executives, managers, researchers, academicians, and students seeking current research on bridging servicescapes and marketing literature with gamification.
Описание: The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience.
Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.
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