Retail Investor in Focus: The Indian IPO Experience, Veluvali Parimala

Автор: Parimala Veluvali
Название: Retail Investor in Focus
ISBN: 3030127559 ISBN-13(EAN): 9783030127558
Издательство: Springer
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Цена: 15372.00 р.
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Описание: This book focuses on the regulatory aspect of retail investor protection in the context of Initial Public Offerings (IPOs) in the Indian securities market. The book captures the salient policy changes that have transformed the IPO markets in India from their rudimentary structure at their present advanced structure. While primary markets reforms in India have been an ongoing endeavor, there has been a renewed emphasis in the recent past on reforming the market keeping the retail investors in focus. Greater retail participation is the intended objective of the reforms agenda. The book assesses retail participation in all the IPOs that have been floated between the period 2012-2017 in terms of their subscriptions, size of investment and quantum of applications. The book also provides a concise overview of the significant legislative developments that have been enacted keeping the retail investor in focus.

Автор: Dutta, Tanusree Mandal, Manas Kumar
Название: Neuromarketing in india
ISBN: 1138576670 ISBN-13(EAN): 9781138576674
Издательство: Taylor&Francis
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Цена: 8726.00 р.
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Описание: How to understand human behaviour has been a very intriguing question to medicine, computer science, economics, psychology and finance. Each discipline has been trying to study and predict human behaviour through surveys, laboratory-based experiments, questionnaires, interviews, statistics, focus groups; the list is endless. The lack of precision in the existing techniques to predict human behaviour has motivated researchers to move beyond the traditional and search for new and improved techniques. Neuroscience has stepped in to fill this gap. It is based on the assumption that human behaviour is a complex process which has a neural basis and the locus of this process is the higher centre of the brain. Both conscious and unconscious processing of stimulus in the brain is responsible for generating behaviour. So if we could develop a deeper understanding of how the brain functions to generate behaviour, we would be more confident in our understanding and prediction of consumer behaviour. The use of neuroscientific techniques, like functional Magnetic Resonance Imaging (fMRI), Electroencephalography (EEG), Evoked Response Potential (ERP), and sensors to measure changes in one's physiological state, to understand the mind of the consumer has just begun, and professionals in the field see a huge opportunity for neuromarketing in India. In the domain of neuromarketing, one important question relates to the distinction between Indian and other global consumers of commercial products. Are we different from consumers across the globe? The answer is probably ‘yes’. This is documented by the fact that we find a distinct change in the marketing strategy of companies; the methods to influence Indian consumers are different from those adopted in other countries. This gives rise to the question: what makes us different? The next logical question that arises, assuming that we are different or similar, is can we quantify it? Answering why, what and how we are different marks the beginning of the book, followed by issues related to the ethicality of using such techniques to promote marketing, risk analysis in case of failure and future directions in neuromarketing. The book intends to address each of these issues so that a comprehensive reading in the subject matter would help academicians to decipher consumer behaviour and build theory for possible principles of application in the market.

Автор: Aliekperov, Adyl
Название: The Customer Experience Model
ISBN: 0367513641 ISBN-13(EAN): 9780367513641
Издательство: Taylor&Francis
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Цена: 3367.00 р.
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Описание: For any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained development. The focus of this research is the creation of a comprehensible practical approach to the development of client experience: the ustomer Experience Model (CXM).

Автор: Aliekperov, Adyl
Название: The Customer Experience Model
ISBN: 0367478250 ISBN-13(EAN): 9780367478254
Издательство: Taylor&Francis
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Цена: 7961.00 р.
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Описание: For any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained development. The focus of this research is the creation of a comprehensible practical approach to the development of client experience: the ustomer Experience Model (CXM).

Автор: Madhavan, Vinodh Ray, Partha
Название: Law of one price
ISBN: 1032457813 ISBN-13(EAN): 9781032457819
Издательство: Taylor&Francis
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Цена: 6889.00 р.
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Описание: Law of one price continues to be a central tenet of Financial Economics. This book is devoted towards examining law of one price in the context of dually-listed shares of Indian companies.