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Research Perspectives on Social Media Influencers and Their Followers, Watkins Brandi


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Цена: 15998.00р.
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Автор: Watkins Brandi
Название:  Research Perspectives on Social Media Influencers and Their Followers
ISBN: 9781793613646
Издательство: Springer
Классификация:


ISBN-10: 1793613648
Обложка/Формат: Hardcover
Страницы: 248
Вес: 0.54 кг.
Дата издания: 15.03.2021
Язык: English
Иллюстрации: 12 tables, unspecified; 5 halftones, black and white; 12 tables, unspecified; 5 halftones, black and white
Размер: 22.86 x 15.24 x 1.75 cm
Читательская аудитория: Professional & vocational
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts.


Make America Think Again: Understanding How Media Manipulation Influences Politics

Название: Make America Think Again: Understanding How Media Manipulation Influences Politics
ISBN: 0872867676 ISBN-13(EAN): 9780872867673
Издательство: INGRAM PUBLISHER SERVICES UK
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Цена: 2229.00 р.
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Описание: A powerful critique of how manipulation of media gives rise to disinformation, intolerance, and divisiveness, and what can be done to change direction.

Celebrity and Mediated Social Connections: Fans, Friends and Followers in the Digital Age

Автор: Alperstein Neil M.
Название: Celebrity and Mediated Social Connections: Fans, Friends and Followers in the Digital Age
ISBN: 3030179044 ISBN-13(EAN): 9783030179045
Издательство: Springer
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Цена: 6986.00 р.
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Описание: 1. Introduction: Mediated Social Connections: place, imagination and togetherness2. A Model of Mediated Social Connections3. Jacking-In to an Extended Reality4. The New New Sensibility: Selling Celebrity/Celebrities Selling on Digital Media5. Micro-Celebrity and the Management of Self-Presentation on Digital Media 6. Skin Wars: Building Mediated Social Connections to Promote Prescription Drugs7. Social Movements: Our Virtual Collective Consciousness8. Conclusion: What About Us?

New Media Narratives and Cultural Influence in Malaysia

Автор: Radzuwan Ab Rashid; Azweed Mohamad
Название: New Media Narratives and Cultural Influence in Malaysia
ISBN: 9811399840 ISBN-13(EAN): 9789811399848
Издательство: Springer
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Цена: 6986.00 р.
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Описание: This book in religious studies uses a Malaysian apostasy case study as a platform to investigate and discuss the broader radicalisation of apostates on social networking sites. It provides new insights into the emerging phenomenon of how social media tools are harnessed to promote faith and beliefs systems, specifically looking at the Malay view of apostasy from Islam. Employing sociocultural theory and theoretical concepts to analyse the discursive behaviour of a Malaysian apostate on a social networking site, the study unpacks how digital storytelling and rhetorical strategies can influence readers, culturally and socially, and contribute to identity construction in relation to politicised viewpoints. The analysis of the discourse surrounding apostasy in Malaysia enables parallels to be drawn to such discourses in other parts of the world, raising discussions on the connections between inflammatory online rhetoric and social problems, such as recruitment to terrorism, involvement in gangs or the use of addictive substances. This book is of particular interest to scholars and students considering the intersection of critical discourse analysis and religious studies. It is of interest to sociolinguists and psychologists interested in online media.

Maximize Your Influence: How to Make Digital Media Work for Your Church, Your Ministry, and You

Автор: Cooke Phil
Название: Maximize Your Influence: How to Make Digital Media Work for Your Church, Your Ministry, and You
ISBN: 194336169X ISBN-13(EAN): 9781943361694
Издательство: Неизвестно
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Цена: 2647.00 р.
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Описание:

This is your ticket to make the digital revolution work for you.

The digital age has changed everything we know about engaging this culture with the gospel message. And now media producer and consultant Phil Cooke has created the ultimate reference to help pastors and church leaders speak the language of this generation. Whether you lead a church of 20 or 20,000, this information will help take your ministry to the next level. The need to share our message never changes, but how we share it does, and this is the moment to embrace the digital world. It's not about being famous. It's about saying something that matters, and nothing matters more than the gospel.

Maximize Your Influence in:

  • Branding and Positioning
  • Marketing, Communication, and Websites
  • Social Media, Video, Digital, and Streaming Media
  • Publishing, Television, and Fundraising
  • Handling a Crisis
  • Plus so much more
Selling Change: How Successful Leaders Use Impact, Influence, and Consistency to Transform Their Organizations

Автор: Smith Phd Robert E.
Название: Selling Change: How Successful Leaders Use Impact, Influence, and Consistency to Transform Their Organizations
ISBN: 1984533703 ISBN-13(EAN): 9781984533708
Издательство: Неизвестно
Цена: 4137.00 р.
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Описание: A global auto manufacturer rapidly flattens its leadership team to achieve unprecedented success. A retailer on the ropes financially manages to turn a profit in less than a year. A fast, casual restaurant has multiple cross-country cases of sick patrons, but sales bounce back a year later. How did they do it? By effectively selling the need for change to the people and teams in their organizations. As an agile change leader, you will own multiple disruptive, strategic, and operational challenges on your watch. Will you be able to sell your team on the need for change? Will you be able to generate the levels of buy-in and commitment required to transform your organization across multiple often misaligned stakeholder groups? In Selling Change, change leader and former management consultant Robert E. Smith, PhD, provides a practical and sustainable playbook to tackle one of the most difficult challenges facing leaders today: generating commitment and buy-in to organizational change. Selling Change shows how leaders can prepare for and transition through operational shifts by generating highly engaged commitment to change. The principles of effective commitment and buy-in are distilled into the 2IsC model (impact, influence, and consistency) that lays out a practical and road-tested process for crafting commitment-focused change communications. Smith outlines approaches leaders must embrace to overcome emotional, behavioral, and mental resistance to change by addressing the following questions: Why change? Why now? Why you? Why your change? Without clear answers to these questions, organizational transformation efforts flounder. Effective change leaders have transformed organizations in a variety of sectors including health care, manufacturing, retail, and technology, redistributing billions of dollars of value. Building on leading research, lessons learned, and proven frameworks, this book gives change leaders everything they need to lead their teams through the journey of creating the next version of their organizations, allowing them to create the future rather than being disrupted by change resistance.

Digital Media Influence: A Cultivation Approach

Автор: Andy Ruddock
Название: Digital Media Influence: A Cultivation Approach
ISBN: 1526499223 ISBN-13(EAN): 9781526499226
Издательство: Sage Publications
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Цена: 7760.00 р.
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Описание: Andy Ruddock imparts a theoretically well-rounded analysis of digital media`s effect on us, with pedagogy and case studies that draw the reader in.

Impacts and Influences

Название: Impacts and Influences
ISBN: 1138154539 ISBN-13(EAN): 9781138154537
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: Examines the ways in which press, cinema, radio and television have wielded power in the course of this century.

Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding

Автор: Watkins Brandi
Название: Sport Teams, Fans, and Twitter: The Influence of Social Media on Relationships and Branding
ISBN: 1498540074 ISBN-13(EAN): 9781498540070
Издательство: Bloomsbury
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Цена: 5495.00 р.
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Описание: This book draws on interdisciplinary research and mixed methods to investigate the extent to which Twitter is a useful tool for enhancing the relationship between sport teams and fans.

Viewpoints on Media Effects: Pseudo-reality and Its Influence on Media Consumers

Автор: Madere Carol M.
Название: Viewpoints on Media Effects: Pseudo-reality and Its Influence on Media Consumers
ISBN: 1498549667 ISBN-13(EAN): 9781498549660
Издательство: Bloomsbury
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Цена: 13365.00 р.
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Описание: Viewpoints on Media Effects: Pseudo-reality and Its Influence on Media Consumers continues the ongoing research of media effects by illuminating not only the negative effects of media consumption but also some of the pro-social aspects, with a special focus on social media.

New Media Influence on Social and Political Change in Africa

Название: New Media Influence on Social and Political Change in Africa
ISBN: 1466641975 ISBN-13(EAN): 9781466641976
Издательство: Mare Nostrum (Eurospan)
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Цена: 25502.00 р.
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Описание: <em>Media Influence on Social and Political Change in Africa</em> addresses the development of new mass media and communication tools and its influence on social and political change. While analysing democratic transitions and cultures with a theoretical perspective, this book also presents case studies and national experiences for media, new media, and democracy scholars and practitioners.

Research Perspectives on Social Media Influencers and Brand Communication

Автор: Watkins Brandi
Название: Research Perspectives on Social Media Influencers and Brand Communication
ISBN: 1793613613 ISBN-13(EAN): 9781793613615
Издательство: Rowman & Littlefield Publishers
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Цена: 17952.00 р.
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Описание: This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication from a variety of perspectives and contexts.

Media Influence: Breakthroughs in Research and Practice

Название: Media Influence: Breakthroughs in Research and Practice
ISBN: 1522539298 ISBN-13(EAN): 9781522539292
Издательство: Mare Nostrum (Eurospan)
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Цена: 47401.00 р.
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Описание: In the digital era, users from around the world are constantly connected over a global network and they can connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand the influence of the global network on users. Media Influence: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effect of media on cultures, individuals, and groups. Highlighting a range of pertinent topics such as social media, media ethics, and audience engagement, this multi-volume book is ideally designed for researchers, academics, professionals, students, and practitioners interested in media influence.


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