Контакты/Проезд  Доставка и Оплата Помощь/Возврат
История
  +7(495) 980-12-10
  пн-пт: 10-18 сб,вс: 11-18
  shop@logobook.ru
   
    Поиск книг                    Поиск по списку ISBN Расширенный поиск    
Найти
  Зарубежные издательства Российские издательства  
Авторы | Каталог книг | Издательства | Новинки | Учебная литература | Акции | Хиты | |
 

Smart Ball: Marketing the Myth and Managing the Reality of Major League Baseball, Lewis Robert F.


Варианты приобретения
Цена: 3762.00р.
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Америка: Есть  
При оформлении заказа до:
Ориентировочная дата поставки:
При условии наличия книги у поставщика.

Добавить в корзину
в Мои желания

Автор: Lewis Robert F.
Название:  Smart Ball: Marketing the Myth and Managing the Reality of Major League Baseball
ISBN: 9781617032080
Издательство: Mare Nostrum (Eurospan)
Классификация:


ISBN-10: 1617032085
Обложка/Формат: Paperback
Страницы: 176
Вес: 0.27 кг.
Дата издания: 01.09.2011
Язык: English
Размер: 22.86 x 15.24 x 1.04 cm
Читательская аудитория: General (us: trade)
Подзаголовок: Marketing the myth and managing the reality of major league baseball
Рейтинг:
Поставляется из: Англии
Описание: An assessment of baseballs ascension as a global business brand and its myth-making power Smart Ball follows Major League Baseballs history as a sport, a domestic monopoly, a neocolonial power, and an international business. MLBs challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenges of competing with other sports and diversions in a burgeoning global economy. Baseball researcher Robert F. Lewis II argues that MLB for years abused its legal insulation and monopoly status through arrogant treatment of its fans and players and static management of its business. As its privileged position eroded in the face of increased competition from other sports and union resistance, it awakened to its perilous predicament and began aggressively courting athletes and fans at home and abroad. Using a detailed marketing analysis and applying the principles of a smart power model, the author assesses MLBs progression as a global business brand that continues to appeal to a consumers sense of an idyllic past in the midst of a fast-paced, and often violent, present. A retired corporate executive, Robert F. Lewis II has a doctorate from the University of New Mexico where he teaches part time. He has published in Outside the Lines, the journal of the Society of American Baseball Research.


Major League Baseball Organizations: Team Performances and Financial Consequences

Автор: Jozsa Frank P.
Название: Major League Baseball Organizations: Team Performances and Financial Consequences
ISBN: 1498542786 ISBN-13(EAN): 9781498542784
Издательство: Bloomsbury
Рейтинг:
Цена: 14108.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book analyzes and highlights the development and success of major league baseball teams in the National League and the American League, focusing on each team`s performance and the extent to which each succeeded as a business enterprise despite competition for market share from other types of entertainment.

The Called Shot: Babe Ruth, the Chicago Cubs, and the Unforgettable Major League Baseball Season of 1932

Автор: Thomas Wolf
Название: The Called Shot: Babe Ruth, the Chicago Cubs, and the Unforgettable Major League Baseball Season of 1932
ISBN: 0803255241 ISBN-13(EAN): 9780803255241
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 4634.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Named Best Baseball Book of 2020 by Sports Collectors Digest
2021 SABR Seymour Medal Finalist


In the summer of 1932, at the beginning of the turbulent decade that would remake America, baseball fans were treated to one of the most thrilling seasons in the history of the sport. As the nation drifted deeper into the Great Depression and reeled from social unrest, baseball was a diversion for a troubled country—and yet the world of baseball was marked by the same edginess that pervaded the national scene.

On-the-field fights were as common as double plays. Amid the National League pennant race, Cubs’ shortstop Billy Jurges was shot by showgirl Violet Popovich in a Chicago hotel room. When the regular season ended, the Cubs and Yankees clashed in what would be Babe Ruth’s last appearance in the fall classic. After the Cubs lost the first two games in New York, the series resumed in Chicago at Wrigley Field, with Democratic presidential candidate Franklin Roosevelt cheering for the visiting Yankees from the box seats behind the Yankees’ dugout.

In the top of the fifth inning the game took a historic turn. As Ruth was jeered mercilessly by Cubs players and fans, he gestured toward the outfield and then blasted a long home run. After Ruth circled the bases, Roosevelt exclaimed, “Unbelievable!” Ruth’s homer set off one of baseball’s longest-running and most intense debates: did Ruth, in fact, call his famous home run?

Rich with historical context and detail, The Called Shot dramatizes the excitement of a baseball season during one of America’s most chaotic summers.
 

Baseball State by State: Major and Negro League Players, Ballparks, Museums and Historical Sites

Автор: Chris Jensen
Название: Baseball State by State: Major and Negro League Players, Ballparks, Museums and Historical Sites
ISBN: 0786468955 ISBN-13(EAN): 9780786468959
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 5821.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This exhaustive work ranks more than 2,500 baseball players by state of birth and includes both major league and Negro League athletes. Each chapter covers one state and opens with the all-time team, naming a top selection for each position followed by honourable mentions. Also included are all-time stat leaders and a brief overview of the state`s baseball history.

The The Integration of Major League Baseball: A Team by Team History

Автор: Rick Swaine
Название: The The Integration of Major League Baseball: A Team by Team History
ISBN: 0786469358 ISBN-13(EAN): 9780786469352
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 4990.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This is a record of the men and events, team by team, during Major League Baseball`s integration. It focuses especially on the owners, executives and managers who were the heroes, villains or spectators of integration, and sheds new light on the unheralded champions of integration, and on those whose culpability has so far been overlooked.

The Games That Changed Baseball: Milestones in Major League History

Автор: John G. Robertson, Andy Saunders
Название: The Games That Changed Baseball: Milestones in Major League History
ISBN: 1476662266 ISBN-13(EAN): 9781476662268
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 5821.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Baseball`s rich history and vast cache of statistics have provided fans and researchers with a gold mine of narrative and data since the late 19th century. Many books have been written about Major League Baseball`s most famous games. This one takes a different approach, focusing on MLB`s most historically significant games.

America`s Game: A History of Major League Baseball Through World War II

Автор: Soderholm-Difatte Bryan
Название: America`s Game: A History of Major League Baseball Through World War II
ISBN: 1538110628 ISBN-13(EAN): 9781538110621
Издательство: Rowman & Littlefield Publishers
Рейтинг:
Цена: 8870.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This comprehensive survey of major league baseball covers the beginning of the twentieth century up to Jackie Robinson breaking the color barrier in 1947. It examines key figures in baseball-such as Babe Ruth, John McGraw, Kenesaw Mountain Landis, and Joe DiMaggio-and major developments in the game`s structure, rules, and strategies.

The Groundbreakers! (There Is a First Time for Everything: 1,804 Answers to First Time Happenings in Major League Baseball That You Were Curious to Kn

Автор: Chilton Richard L.
Название: The Groundbreakers! (There Is a First Time for Everything: 1,804 Answers to First Time Happenings in Major League Baseball That You Were Curious to Kn
ISBN: 0988959534 ISBN-13(EAN): 9780988959538
Издательство: Неизвестно
Рейтинг:
Цена: 4794.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Indiana-Born Major League Baseball Players: A Biographical Dictionary, 1871-2014

Автор: Pete Cava
Название: Indiana-Born Major League Baseball Players: A Biographical Dictionary, 1871-2014
ISBN: 078649901X ISBN-13(EAN): 9780786499014
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 6653.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Indiana boasts a rich baseball tradition, with 10 native sons enshrined in Cooperstown. This biographical dictionary provides a close look at the lives of all 364 Hoosier big leaguers.

Latino Stars in Major League Baseball: From Bobby Abreu to Carlos Zambrano

Автор: Weeks Jonathan
Название: Latino Stars in Major League Baseball: From Bobby Abreu to Carlos Zambrano
ISBN: 1442281723 ISBN-13(EAN): 9781442281721
Издательство: Rowman & Littlefield Publishers
Рейтинг:
Цена: 7814.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book provides richly detailed profiles of the greatest Latino baseball players in Major League Baseball history, both past and present. Full of colorful anecdotes and inspiring stories, it offers an in-depth look at the influence of Latino players on baseball in the United States.

The Golden Era of Major League Baseball: A Time of Transition and Integration

Автор: Soderholm-Difatte Bryan
Название: The Golden Era of Major League Baseball: A Time of Transition and Integration
ISBN: 1442252219 ISBN-13(EAN): 9781442252219
Издательство: Rowman & Littlefield Publishers
Рейтинг:
Цена: 8659.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: When Jackie Robinson made his debut at Ebbets Field on opening day in 1947, the Brooklyn Dodgers became the first major league team with a black player anywhere in its organization. By the end of the Golden Era of baseball, a period in and around the 1950s, there would be an unprecedented number of notable black players in the major leagues, including Hall of Famers Hank Aaron, Ernie Banks, Roberto Clemente, Willie Mays, and Jackie Robinson. While this era is defined by integration, it was also the age of the "boys of summer" Brooklyn Dodgers, New York Yankee dominance, and the first major change in the geographic landscape of the big leagues in half a century. In The Golden Era of Major League Baseball: A Time of Transition and Integration, Bryan Soderholm-Difatte explores the significant events and momentous changes that took place in baseball from 1947 to 1960. Beginning with Jackie Robinson's rookie season in 1947, Soderholm-Difatte provides a careful and thorough examination of baseball's integration, including the struggles of black players who were not elite to break into the starting lineups. In addition, the author looks at the dying practice of player-managers, the increasing use of relief pitchers and platooning, the iconic 1951 pennant race between the New York Giants and the Brooklyn Dodgers, and more. Soderholm-Difatte also tells the stories of three central characters to this era, whose innovations, strategies, and vision changed the game--Branch Rickey, who challenged the baseball establishment by integrating the Dodgers; Casey Stengel, whose 1949-1953 Yankees won five straight championships; and Leo Durocher, whose spy operations was a major factor in the Giants' 1951 pennant surge. In an age when baseball was at the forefront of American society, integration would come to be the foremost legacy of the Golden Era. But this was also a time of innovative strategy, from the use of pinch hitters to frequent defensive substitutions. Concluding with an overview of how baseball is still evolving today, The Golden Era of Major League Baseball will be of interest to baseball fans and historians as well as to scholars examining the history of integration in sports.


ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
   В Контакте     В Контакте Мед  Мобильная версия