Описание: This book examines the changing business andeconomic environment for postal services in Lithuania and the upcomingchallenges for this industry. Postal services continue to play a central partin the development of national economies. However, the economic and social roleof postal services has changed rapidly and fundamentally over the last twodecades. In most industrialized countries, paper-based communications are in seriousdecline, while the demand for parcel delivery services is rising steadily with thecontinuing development of e-commerce, just-in-time production techniques, andglobal supply chains. For the postal sector as a whole, the centre of gravityhas shifted dramatically from letters and documents to parcels. The authors explain how the organizationalparadigm has inexorably shifted from that of a national, government-ownedpostal administration providing the basic delivery services required by society,to a system of interdependent local and regional undertakings that both competeand cooperate with one another. The book argues that there are no indications thatthe postal sector has stopped changing, and that it seems most probable thatthe European Union’s postal sector will look quite different in 2035 than itdoes today. In closing, the book explains how the shareholders of postalservices companies have recently confirmed that the time has come to rethinkthe strategy of creating and maintaining competitiveness in the postal servicesindustry.
Описание: This volume presents twenty updated and new theories of travelers` decisions and behaviors. The volume describes the advances in theory construction and practical applications of theory in the disciplines of tourism, hospitality, leisure, and entertainment (THLE) research.
Автор: Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, Mohd Raziff Jamaluddin Название: Positioning and Branding Tourism Destinations for Global Competitiveness ISBN: 1522572538 ISBN-13(EAN): 9781522572534 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29938.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship.Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.
Автор: Sergio Jesus Teixeira, Joao Matos Ferreira Название: Multilevel Approach to Competitiveness in the Global Tourism Industry ISBN: 1799803651 ISBN-13(EAN): 9781799803652 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 30215.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Companies compete to gain public notoriety every day and use creativity and innovation to get ahead of their competition. In oversaturated industries, such as the tourism sector, smart strategies and global network capabilities must be adopted and improved in order to increase competitiveness.
Multilevel Approach to Competitiveness in the Global Tourism Industry contains crucial reference material that discusses new intelligent practices to increase business competitiveness in the tourism sector. Featuring research on topics such as networking, artificial intelligence, and regional competitiveness, this book is ideally designed for program directors, event coordinators, tour developers, hotel managers, restaurateurs, travel agents, policymakers, academics, researchers, advanced students, entrepreneurs, government officials, and professionals in the tourism and hospitality industry.
Автор: Sergio Jesus Teixeira, Joao Matos Ferreira Название: Multilevel Approach to Competitiveness in the Global Tourism Industry ISBN: 179980366X ISBN-13(EAN): 9781799803669 Издательство: Mare Nostrum (Eurospan) Цена: 24532.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents reference material that discusses new intelligent practices to increase business competitiveness in the tourism sector. The book features research on a wide range of topics, including networking, artificial intelligence, and regional competitiveness.
Автор: Fabrizio Cesaroni; Alfonso Gambardella; Walter A. Название: R&D, Innovation and Competitiveness in the European Chemical Industry ISBN: 1475710712 ISBN-13(EAN): 9781475710717 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: R&D, Innovation and Competitiveness in the European Chemical Industry explores the science & technology base and the dynamic performance of the European system of innovation in the chemical industry, with particular attention to its contribution to economic growth through innovation and competitiveness, and its ability to translate its research into commercially useful products. It also analyses the forces that encourage the diffusion of chemical innovations on downstream user industries and among large and small firms. The studies presented in this book represent an analysis of the issues and questions raised by the Green Paper on Innovation presented by the European Commission, for the specific case of the European chemical industry. R&D, Innovation and Competitiveness in the European Chemical Industry will be of interest to industry and government experts related to the chemical industry, scholars; both faculty and graduate students interested in growth, corporate strategy and the management of innovation.
Автор: Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, Mohd Raziff Jamaluddin Название: Positioning and Branding Tourism Destinations for Global Competitiveness ISBN: 1522586326 ISBN-13(EAN): 9781522586326 Издательство: Mare Nostrum (Eurospan) Цена: 22730.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.
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