The Rise of Green Finance in Europe: Opportunities and Challenges for Issuers, Investors and Marketplaces, Migliorelli Marco, Dessertine Philippe
Автор: Shailja Dixit, Amit Kumar Sinha Название: E-Retailing Challenges and Opportunities in the Global Marketplace ISBN: 1466699213 ISBN-13(EAN): 9781466699212 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 31324.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. This volume emphasizes the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development.
Описание: Chapter1. Exploring Customer Engagement and Sharing Behavior in Social Media Brand Communities: Curvilinear Effects and the Moderating Roles of Perceived Innovativeness and Perceived Interactivity.- Chapter2. Between a Banker and a Barbie: The Illusions of Social Media.- Chapter3. A Longitudinal Review of Models in Marketing Research.- Chapter4. What would we Hear if we Really Listened? Using I-poems in Qualitative Marketing Research.- Chapter5. Managing Marketing Strategies for Start-Up Enterprises: Analyzing Cross-Sectional Metrics for Measuring Business Performance.- Chapter6. Effects of Environmental and Social Sustainability Perceptions on Willingness to Co-Create from Consumer Perspective.- Chapter7. Decision-Making and Interruptions.- Chapter8. Buying Authentic Luxury Products or Counterfeits: The Role of Benign and Malicious Envy.- Chapter9. Excitement or Fear? The Effect of a Personalized In-Store Experience on Consumers.- Chapter10. All Hands on Deck Special Session: Cultivating Socially Responsible Consumers and Corporations.- Chapter11. All Hands on Deck Special Session: Motivating or De-motivating Responsible Consumption? The Divergent Influences of Moral Emotions.- Chapter12. All Hands on Deck Special Session: Personifying Socially Responsible Corporations: Scale Development and Validation.- Chapter13. All Hands on Deck Special Session: How CSR and Servant Leadership Climate Affect Employee Cynicism and Work Meaning?.- Chapter14. Non-Compliance is a Double-Edged Sword.- Chapter15. A Critical Review of Institutional Theory in Marketing.- Chapter16. Does the Environmentally Friendliness of a Service Invite Customer Loyalty? The Role of Positive Emotions.- Chapter17. Extended Service Plans and Buyer Perceptions and Behaviors in Automobile Industry.- Chapter18. Special Session: "The World Needs Storytellers" New Research Avenues for Storytelling in Marketing.- Chapter19. Special Session: Measuring Salesperson Storytelling.- Chapter20. How do International Co-branding Alliances Affect Host Country Consumers' Purchase Intention?.- Chapter21. Does Model Ethnicity Matter in International Advertising? A Literature Review on Model Ethnicity and Related Topics.- Chapter22. Product Innovation Determinants and Export Performance in French and Ukrainian SMEs. Chapter23. Special Session: The (Co-)creation of Brand Heritage.- Chapter24. Special Session: Dehumanization of Robotic Assistants and Subsequent Unethical and Abusive Customer Behavior in Frontline Encounters.- Chapter25. Special Session: Rise of the Service Robots: Exploring Consumer Acceptance.- Chapter26. Exploration of the Role of Packaging Design for Multi-tier Private Brands.- Chapter27. Understanding Risk Statements within Drug Injury Advertising.- Chapter28. The Effect of Social Distance on Donations to Care versus Cure.- Chapter29. Customer Reactions to Voluntary Use of Automated Service Interactions.- Chapter30. Challenges in Usage of Unstructured Data in Marketing Decision Making.- Chapter31. An Investigation of the Effect of Retargeting on Willingness-to-Pay in Online Environments.- Chapter32. Influence of Web Design Features on Attitudes and Intentions in Travel Decision Making.- Chapter33. Virtual Reality (VR) Content is the New Reality for Destination Marketing Organizations: Investigating the Role of VR as a Destination Branding Tactic. Chapter34. Explaining Sustainable Consumption: A Theoretical and Empirical Analysis. Chapter35. Special Session: Digital Data, Security, and Platform Design: Is Marketing the Problem or Solution?.- Chapter36. It Looks Good so Let's Show it off: A Psychographic Segmentation of Instagrammers.- Chapter37. I Hate this Brand! A Classification of Brand Haters Based on their Motivations and Reactions.- Chapter38. Competitive Teamwork: Developing a Team-Based Selling Competition in an Undergraduate Professional Selling Class.- Chapter39. Special Session on Research Opportunities in Direct Selling.- Chapter40. Spe
Описание: Professional Issues in Nursing: Challenges and Opportunities, 5th Edition Carol J. Huston, RN, MSN, MPA, DPA, FAAN Prepare for the realities of today's nursing practice. Gain a professional edge in the nursing workplace with expert insight across a variety of contemporary and enduring issues you'll encounter on the job. Comprehensively updated and reflecting the latest evidence-based perspectives, Professional Issues in Nursing: Challenges and Opportunities, 5th Edition, prepares you to confidently manage timely workplace considerations, workforce issues, legal and ethical concerns, nursing education challenges, and issues related to professional power and furthering the nursing profession.
New! Chapters on healthcare reform and the ethical issues associated with emerging technologies equip you for today's ever-changing nursing practice.
Updated! Workplace Violence chapter helps you ensure civility and a healthy workplace environment.
Updated! Cutting-edge content throughout the text familiarizes you with emerging trends in healthcare and nursing education.
New! Full-color design makes challenging content approachable and engaging.
Discussion Points encourage critical reflection for individual study or group discussions.
Consider This features challenge you to form your own assessments of important practice considerations.
Research Fuels the Controversy profiles reinforce your analytical capabilities with current, evidence-based research.
Conclusions focus your retention on the most important chapter content.
For Additional Discussion topics facilitate valuable group review opportunities.
Описание: The trends and practices of public administration are ever changing and it is essential that they be appraised from time to time. Designed as a capstone survey of the field, The State of Public Administration focuses on leading edge issues, challenges, and opportunities that confront PA study and practice in the 21st Century.
Описание: "This book brings together the efficiency of web-based tools and digital technologies with the practice of spatial planning, focusing on the utilization of geographic information systems, computer-assisted design, visualization concepts, and database management systems for enhancing the traditional practices in urban planning"--
Автор: Raj Selladurai, Charlie Hobson, Roshini Isabell Se Название: Evaluating Challenges and Opportunities for Healthcare Reform ISBN: 1799829499 ISBN-13(EAN): 9781799829492 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 37006.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Healthcare reform in the United States is a significant, strongly debated issue that has been argued since the early 1900s. Though this issue has been in circulation for decades, by integrating various new models and approaches, a more sustainable national healthcare system can perhaps be realized.
Evaluating Challenges and Opportunities for Healthcare Reform presents comprehensive coverage of the development of new models of healthcare systems that seek to create sustainable and optimal healthcare by improving quality and decreasing cost. While highlighting topics including high-value care, patient interaction, and sustainable healthcare, this book is ideally designed for government officials, policymakers, lawmakers, scholars, physicians, healthcare leaders, academicians, practitioners, and students and can be used to help all interested stakeholders to make well-informed decisions related to healthcare reform and policy development for the United States and beyond, as well as to help all individuals and families in their decisions related to choices of optimal healthcare plans.
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