This book draws attention to the classic, seminal articles in entrepreneurship that have made profound contributions to the field’s emergence, development, and maturity. In each chapter, a classic is identified, ideas contained therein that are still relevant to the field are discussed, and subsequently follow-up research that is being conducted based on these ideas is highlighted, including possible areas of future research. Scholars will embrace this systematic effort to identify and reveal the contribution of classic articles in entrepreneurship research and their impact on subsequent scholarship.
Автор: Lorange Название: From Great to Gone ISBN: 1138279390 ISBN-13(EAN): 9781138279391 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print with constant repetition have become outdated. From Great to Gone shows that what’s needed are ’Lego’ strategies, whereby the marketing and communication strategies are built up by many key facets (like building blocks) and delivered to the consumer through a mix of various touch points. Most importantly, you need to leave consumers to put all of that together themselves. There are major internal and external hurdles to transforming FMCGs successfully into FICGs - Fast Innovating Consumer Goods. It requires new brand strategies and flatter, more top-down than bottom-up, decision-making organisations and a 21st-century model for advertising agencies. Externally these companies need a new route to market through transformation of their old retail dependencies. Changes are also required in all communication delivery, reflecting modern consumers’ connectivity and unlimited access to information. In the book the authors showcase what the winners of the 21st century have in common that has enabled them to become FICGs. New, unimagined models continue emerge, to which, with the authors’ guidance producers and retailers may develop their own sustainable responses.
Описание: As businesses seek to compete on a global stage, they must be constantly aware of pressures from all levels: regional, local, and worldwide. The organizations that can best build advantages in diverse environments achieve the greatest success.The Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship explores the emergence of new ideas and opportunities in various markets and provides organizational leaders with the tools they need to take full advantage of those opportunities. With a focus on economic growth in a fast-paced environment, this handbook is a critical reference for business leaders, economists, and students of economic theory.
Описание: Globalization demands the creation of new business approaches to achieve high levels of competitiveness. Cultural differences factor into policies as companies expand their businesses in different countries and seek to collaborate with international entrepreneurs.The Handbook of Research on Internationalization of Entrepreneurial Innovation in the Global Economy brings together research on international business, entrepreneurship, and innovation in order to present a comprehensive publication for business professionals. This volume is an essential reference source for practitioners, academicians, researchers and upper-level students interested in learning about internationalization and innovation in a global market.
Описание: Focusing on the role entrepreneurship centres can play within the UK and other countries; With case studies from the UK, Africa, Europe, and Canada, this collection contributes to the debate on whether entrepreneurship centres can and should play an important role in entrepreneurship activities within HEIs.
Автор: Russell, Bill, Название: Vigilant innovation : ISBN: 3110653346 ISBN-13(EAN): 9783110653342 Издательство: Walter de Gruyter Рейтинг: Цена: 16085.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: De Gruyter Studies in Innovation and Entrepreneurship edited by Professor John Bessant, Exeter University De Gruyter Studies in Innovation and Entrepreneurship is a new, original and timely series of monographs that explores the relationship between the two fields of study. It will serve to improve our understanding of the relationship between innovation and entrepreneurship in a range of different contexts from start-up high tech firm through to large corporation trying to reinvent itself, and across to the public and not-for-profit sectors where the concern is with creating social value. Titles in this series will communicate key research findings and offer new perspectives to aid our understanding of the dynamic nature of the relationship between innovation and entrepreneurship. The primary audience for these titles will be academic researchers in the fields of innovation and entrepreneurship incorporating academics from a wide range of disciplines including: business, management, economics, sociology, psychology, healthcare and technology. We are looking for interesting and innovative proposals for projects; these might include: ? Individual research monographs which allow ideas arising from projects to be developed at greater length than might be possible in journal articles. Books which draw together the findings from a larger-scale research programme involving multiple contributors from different organizations and institutions. Such programmes might focus on particular ‘grand challenges’ and offer a number of perspectives on a common topical theme – for example, the role of technology in healthcare or approaches to innovation in mature industries like automobiles. Contributions which focus different perspectives on innovation and entrepreneurship, for example exploring key issues from the standpoint of economists, sociologists, psychologists, business researchers, technologists and beyond. Series Editor: If you are interested in submitting a proposal or have any questions, please contact the Series Editor: Professor John Bessant, Exeter Business School, UK Email: johnrbessant@gmail.com
Описание: Provides a systematic and thematic review of research on returnee entrepreneurs. The book offers a repository of research on the phenomenon and traces its emergence and development, identifies main themes to provide a conceptual mapping of the research stream, and identifies avenues for future research and new research approaches.
Описание: Delivers dynamic research on accelerating growth in business through knowledge creation and technological innovations. While highlighting topics such as consumer analytics, international business, and risk assessment, this publication explores a range of techniques adopting and achieving a sustainable competitive advantage in business.
Описание: Entrepreneurship is always evolving, and while some view entrepreneurship as something one is born to do, entrepreneurs should continue their education to improve themselves professionally. Entrepreneurship does not end with the creation of a start-up or in pursuing an already consolidated economic reality; it manifests itself in everyday life. Responsible Entrepreneurship Education: Emerging Research and Opportunities provides innovative insights into educational strategies for the continued preparation of entrepreneurs. The content within this publication examines economic theory, lifelong learning, opportunistic and positive thinking, business creativity, and operations management. It is designed for entrepreneurs, students, business educators, academicians, managers, and researchers.
Описание: Currently, most organizations are dependent on IS/ICT in order to support their business strategies. IS/ICT can promote the implementation of strategies and enhancers of optimization of the various aspects of the business. In market enterprises and social organizations, digital economy and ICTs are important tools that can empower social entrepreneurship initiatives to develop, fund, and implement new and innovative solutions to social, cultural, and environmental problems. The Handbook of Research on Multidisciplinary Approaches to Entrepreneurship, Innovation, and ICTs is an essential reference source that discusses the digitalization techniques of the modern workforce as well as important tools empowering social entrepreneurship initiatives. Featuring research on topics such as agile business analysis, multicultural workforce, and human resource management, this book is ideally designed for business managers, entrepreneurs, IT consultants, researchers, industry professionals, human resource consultants, academicians, and students.
Описание: Focuses on practical experience and theoretical models for popularizing the concept of social entrepreneurship as a critical element of economic growth. The volume emphasizes the ways in which social entrepreneurship benefits developing regions, small and medium enterprises, and low-income communities.
Описание: Presents research exploring the theoretical and practical aspects of entrepreneurial promotional programs and applications within global economics. The book features coverage on a broad range of topics, including emerging economics, organisational development, and gender diversity.
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