Understanding Social Media and Entrepreneurship: The Business of Hashtags, Likes, Tweets and Stories, Schjoedt Leon, Brдnnback Malin E., Carsrud Alan L.
The are several reasons to use hashtags, for both personal and business applications. On your profiles, it's helpful to keep family and friends abreast of what's going on in your life and the things in which they are most interested in knowing. While status updates are a means of doing this, hashtags are a means to group certain aspects of your life. For instance, if your family or friends are interested in spreading the word about a particular cause you're regularly involved in, hashtagging your #cause will allow them to quickly find the latest news. And not only about you, but others doing the same.
Corporations have been responsible for creating some of the most popular hashtags, doing so to promote a specific product or service. Small companies have followed suit, incorporating trending hashtags into their social media presence. It's a way not only to join in on a conversational topic but create a new dialogue. Some companies use hashtags to keep up with their competitors' marketing, learning what does generate and doesn't generate interest. These meta tags can also be used to talk-up a campaign or spread buzz about an upcoming event.
Of course, there are a few drawbacks to using hashtags. First and foremost is that you don't own them. There are no rules or guidelines. When you add the hash symbol before a word, it becomes a hashtag and anyone else can grab it and exploit it. It becomes troublesome, especially in business, if it's hijacked and used nefariously.
For most people, the hashtag is used for fun. Many trending hashtags, like #ProudtoBeaFanOf, are simply used to share an opinion. Others help organize news stories around major events. And sometimes they're just made up on the fly to make a Tweet sound funnier. The interpretation and usage are always up to you, like most Twitter lingo, but the most basic function of a hashtag is to create a single, organized feed of Tweets around each one.
Автор: Khaled Tamzini, Anis Ben Salem Название: Understanding the Relationship Between Religion and Entrepreneurship ISBN: 1799818039 ISBN-13(EAN): 9781799818038 Издательство: Mare Nostrum (Eurospan) Цена: 26334.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In recent years, a number of scholars trained in the area of economics have begun to pay attention to a fascinating and increasingly important question: Does the interrelationship between religion and enterprise shape entrepreneurial decision making? Though religious groups can provide additional means for the generation of social capital, especially where ethnicity is strongly associated with specific religious adherence, it has been largely absent in economic discussions. Understanding the Relationship Between Religion and Entrepreneurship is a collection of innovative research on the methods and applications of religious theology on entrepreneurial decision making. While highlighting topics including women in business, religious marketing, and consumer behavior, this book is ideally designed for entrepreneurs, theologists, business managers, policymakers, researchers, industry professionals, academician, and students seeking current research on the economic impacts of religious beliefs and practices.
Автор: Pettinga, Deidre Angelov, Azure Bateman, David F. Название: Hashtags amp headlinesmarketingpb ISBN: 147585305X ISBN-13(EAN): 9781475853056 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 5280.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book highlights effective and tangible marketing practices for k-12 education professionals.
Автор: Angelov Azure, Pettinga Deidre, Bateman David F. Название: Hashtags and Headlines: Marketing for School Leaders ISBN: 1475853041 ISBN-13(EAN): 9781475853049 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 9504.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book highlights effective and tangible marketing practices for k-12 education professionals.
Автор: Kickul, Jill , Lyons, Thomas S. Название: Understanding Social Entrepreneurship ISBN: 0367220326 ISBN-13(EAN): 9780367220327 Издательство: Taylor&Francis Рейтинг: Цена: 11789.00 р. Наличие на складе: Поставка под заказ.
Описание: Understanding Social Entrepreneurship is the leading textbook that provides students with a comprehensive overview of the field. It brings the mindset, principles, strategies, tools, and techniques of entrepreneurship into the social sector to present innovative solutions to today`s vexing social issues.
Автор: Kickul, Jill , Lyons, Thomas S. Название: Understanding Social Entrepreneurship ISBN: 0367220318 ISBN-13(EAN): 9780367220310 Издательство: Taylor&Francis Рейтинг: Цена: 38280.00 р. Наличие на складе: Поставка под заказ.
Описание: Understanding Social Entrepreneurship is the leading textbook that provides students with a comprehensive overview of the field. It brings the mindset, principles, strategies, tools, and techniques of entrepreneurship into the social sector to present innovative solutions to today`s vexing social issues.
Understanding Lean Startup answers all of the questions you've been asking about one of the most revolutionary breakthroughs in entrepreneurship history. With careful and concise consideration, Clint Day, author of Set Your Own Salary, presents a comprehensive yet accessible analysis of all of the components needed to double your chances for new venture success.
No longer does an entrepreneur have to struggle with their time and money, only to fail post-launch. Using lean startup, or evidence-based entrepreneurship, anyone can be successfully self-employed. With proven success in Silicon Valley, here is the best way to launch a new venture. By reading this book, you will:
Learn the power of the Business Model Canvas (BMC) and its nine components;
Invest your time searching, finding, and executing an idea before spending money;
Discover how validated learning trumps all other ways to start a new business;
Understand the importance of the product/market fit (a problem and its solution);
Establish demand by really listening to the customer then fund, expand, and scale;
Test the minimum feature that demonstrates a unique value, and just start.
Описание: This book is open access under a CC BY 4.0 license.In this book, the authors present a challenge for future research to build a stronger, more complete understanding of entrepreneurial phenomena.
Автор: Tamzini Khaled, Salem Anis Ben Название: Understanding the Relationship Between Religion and Entrepreneurship ISBN: 1799818020 ISBN-13(EAN): 9781799818021 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 31601.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In recent years, a number of scholars trained in the area of economics have begun to pay attention to a fascinating and increasingly important question: Does the interrelationship between religion and enterprise shape entrepreneurial decision making? Though religious groups can provide additional means for the generation of social capital, especially where ethnicity is strongly associated with specific religious adherence, it has been largely absent in economic discussions.
Understanding the Relationship Between Religion and Entrepreneurship is a collection of innovative research on the methods and applications of religious theology on entrepreneurial decision making. While highlighting topics including women in business, religious marketing, and consumer behavior, this book is ideally designed for entrepreneurs, theologists, business managers, policymakers, researchers, industry professionals, academician, and students seeking current research on the economic impacts of religious beliefs and practices.
