Psychological Ownership and Consumer Behavior, Peck Joann, Shu Suzanne B.
Автор: Hoyer, Wayne D. Macinnis, Deborah J., Pieters, Rik Название: Consumer behavior 7 ed. ISBN: 1305507274 ISBN-13(EAN): 9781305507272 Издательство: Cengage Learning Рейтинг: Цена: 12037.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables you to master the skills you need.
Do not read this book unless you are ready to see the world differently...
Psychological Warfare: The Ultimate Guide to Understanding Human Behavior, Brainwashing, Propaganda, Deception, Negotiation, Dark Psychology, and Manipulation is a must-have book for everyone who recognizes the dangers we face daily in modern society. Are you subject to workplace manipulation? Is your romantic relationship balanced and fair, or does one partner hold all the power?
This book helps you to understand what is meant by "psychological warfare" and how it affects you and the people you love.
Find out:
What are cults? Have they any place in modern culture, or are they a thing of the past? Discover 5 common misconceptions that people have about cults.
What influence does the media have on your everyday life? What are the more trustworthy sources of news? Is "false news" a real thing, or just a byword used by people to dismiss legitimate stories? Discover the biggest mistakes people make when absorbing news and facts from popular sources.
Are you always on the wrong end of a deal? Are you sick of paying more for goods or services while your friends boast about great deals? Discover the art of negotiation and how to gain the upper hand when thrashing out a deal. You don't need to use underhand tactics to succeed, but you do need to be aware of them.
See examples of propaganda from history and how the concept is used today. Do political parties always play fair when they are canvassing for your vote, or are you being hoodwinked? Uncover some classic propaganda techniques that have been used for generations and learn how to form your own opinions.
Are you aware of neuro-linguistic programming or NLP? This theory has been developed to promote self-esteem, but some people use the methods to manipulate others; they are adept at emotional blackmail and can twist people around their fingers. Avoid this happening to you by recognizing when someone is messing with your head.
Are you aware of MK Ultra? This highly illegal and controversial operation was deployed by the CIA from the 1950s for over twenty years and involved the drugging and brainwashing of ordinary American citizens. The tactics used by the organization will shock you. The details may sound like the plot for a Hollywood blockbuster film but are actually straight from the history books.
When you hear the term "gaslighter", do you imagine a wartime method of lighting streetlamps? The term is used to describe an insidious form of bullying. Learn how these types of manipulators operate in the workplace and how to deal with them.
Can you spot a liar? You may think your BS detector is finely tuned, but are you willing to take a test? Try the fun test in chapter three to discover how adept you are at spotting a liar. Is your lie-Q high or low? Do you need handy tips to be more aware of deception?
What is the "Dark Triad", and how does it affect you? This book helps you understand the three dark personality traits and how they manifest. Is your boss a narcissist? Is your partner Machiavellian? Do you know a real-life psychopath? You will be surprised and appalled at the number of people you know who display at least some of the traits associated with the Dark Triad. Maybe you will recognize them in yourself. Don't worry, the most successful leaders in history have had a few dark personality traits. The trick is in knowing how to manage them.
This handy book will change your life. You will have the power to be stronger and resist bullying. Improve your strength of mind with some simple exercises and present the "new you" to the world.
Get this book and never be taken advantage of again
Автор: Murphy Patrick E. Название: Marketing and the Common Good ISBN: 041582883X ISBN-13(EAN): 9780415828833 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Through original research and scholarship, this book looks at four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good.
Автор: Peck Название: Psychological Ownership and Consumer Behavior ISBN: 3319771574 ISBN-13(EAN): 9783319771571 Издательство: Springer Рейтинг: Цена: 22359.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual's feeling of ownership toward a target represents the perception that something is "mine ", and is highly relevant to buying and relating to specific goods, economic and health decision-making and, especially salient given today's privacy concerns, psychological ownership of digital content and personal data. Experts analyze the social conditions and cognitive processes concerning shared consumer experiences and psychological ownership. Contributors also discuss possibilities for socially responsible forms of psychological ownership using examples from environmental causes, and the behavioral mechanisms involved when psychological ownership becomes problematic, as in cases of hoarding.
Included among the topics:
Evidence from young children suggesting that even legal ownership is fundamentally psychological.
Ownership, the extended self, and the extended object.
Psychological ownership in financial decisions.
The intersection of ownership and design.
Can consumers perceive collective psychological ownership of an organization?
Whose experience is it, anyway? Psychological ownership and enjoyment of shared experiences.
Psychological ownership as a facilitator of sustainable behaviors including stewardship.
Future research avenues in psychological ownership.
Psychological Ownership and Consumer Behavior pinpoints research topics and real-world issues that will define the field in the coming years. It will be especially useful in graduate classes in marketing, consumer behavior, policy interventions, and business psychology.
Описание: This book shares the theoretical advancements that have been made regarding psychological ownership since the development of the construct and specifically the practical applications within multi-cultural and cross-cultural environments.
Описание: This book shares the theoretical advancements that have been made regarding psychological ownership since the development of the construct and specifically the practical applications within multi-cultural and cross-cultural environments.
Автор: Cortina Jose M. Название: Modern Research Methods for the Study of Behavior in Organiz ISBN: 1138801704 ISBN-13(EAN): 9781138801707 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The goal of the chapters in this SIOP Organizational Frontiers Series volume is to challenge researchers to break away from the rote application of traditional methodologies and to capitalize upon the wealth of data collection and analytic strategies available to them. In that spirit, many of the chapters in this book deal with methodologies that encourage organizational scientists to re-conceptualize phenomena of interest (e.g., experience sampling, catastrophe modeling), employ novel data collection strategies (e.g., data mining, Petri nets), and/or apply sophisticated analytic techniques (e.g., latent class analysis). The editors believe that these chapters provide compelling solutions for the complex problems faced by organizational researchers.
Описание: In a very understandable, practical, and accessible manner, this book applies recent groundbreaking findings from behavioral neuroscience to the most complex and vexing challenges in organizations today.
Описание: By demonstrating that extreme consumers are characterized by a unique psychology that leads them to act and think differently, this book offers scholars deeper insights into consumer behaviour, while also helping practitioners target this lucrative marketing segment more effectively.
Описание: By demonstrating that extreme consumers are characterized by a unique psychology that leads them to act and think differently, this book offers scholars deeper insights into consumer behaviour, while also helping practitioners target this lucrative marketing segment more effectively.
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