Empirical Studies on Economics of Innovation, Public Economics and Management: Proceedings of the 18th Eurasia Business and Economics Society Conferen, Bilgin Mehmet Huseyin, Danis Hakan, Demir Ender
Описание: This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018.
Описание: This book presents selected theoretical and empirical papers from the 26th and 27th Eurasia Business and Economics Society (EBES) Conferences, held in Prague, Czech Republic, and Bali, Indonesia.
Описание: This book gathers selected theoretical and empirical papers from the 28th Eurasia Business and Economics Society (EBES) Conference, held in Coventry, United Kingdom.
Описание: This book presents selected papers from the 26th and 27th Eurasia Business and Economics Society (EBES) Conferences, held in Prague, Czech Republic, and Bali, Indonesia.
Описание: This volume of Eurasian Studies in Businessand Economics focuses on latest results from entrepreneurship and SME research,Human Resources, along with a focus on the Tourism industry.
Описание: The 2nd International Conference on Sustainable Innovation emphasizes on natural resources technology and management to support the sustainability of mankind.
Описание: This proceedings volume presents current research on transport sector development, with particular emphasis on sustainable transport development, innovation and transport enterprise growth and survival. Currently, the three most important topics in transportation research are green transport, transport innovations and metropolitan transport.
Описание: Enhancing Learning in Advanced Marketing Courses.- Current Issues in Salesforce Management.- Consumer Information Processing: Display, Visual Stimuli, and Perceived Quality.- Methods and Logic of Theory Building and Assessment.- Marketing/Promoting Services: What is it the Customers Seek?.- Retail Shopping Behavior and Other Issues.- Comparative Marketing Studies.- Issues in Marketing Planning and Strategy.- Issues in Curriculum, Student Choice and Perception.- Exploring Models and Methods in Consumer Behavior.- Competitive Challenges in Global Markets.- Improving Quality and Relationships in Service Delivery.- Global Issues in Promotion Management.- Retailing Environment and Strategy.- Customer Retention in Service Industries.- Applied Research Methods.- Teaching Marketing Management Using the Theory of Competitive Rationality (Part 1).- New Challenges in Industrial Marketing.- Methodological Issues and Advances in International Marketing.- Marketing Channels: Structural and Behavioral Dimensions.- Building Student Competencies.- The Influences of Peripheral Cues in Advertising.- Individual Differences and Consumer Attitudes and Behaviors.- Methods of Analysis of Marketing Data.- Euromarketing: Research in Progress and Present Issues.- Country-of-Origin Studies.- Product and Price Management.- Conceptual Marketing Issues and Some Applications in Europe.- Developing and Assessing Marketing Measures.- Green Marketing and Other External Influences to Marketing Strategy.- Issues in International Retailing.- NAFTA: Issues and Problems II.- Methods and Systems for Efficiency and Effectiveness in Marketing.- Perspectives in the Evaluation of Marketing Performance.- Gender, Ethics, and Advertising Effectiveness.- Nature of Services: Strategic Implications.- Marketing Channels Relationships.- Marketing Education Potpourri.- Consumer Choice Processes and Consumership.- Issues in Salesforce Motivation and Control.
Описание: This volume features a selection of contributions presented at the 2019 Wroclaw Conference in Finance, covering a wide range of topics in finance and financial economics, e.g.
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