Applied Jewish Values in Social Sciences and Psychology, Ben-Avie Michael, Ives Yossi, Loewenthal Kate

Название: Values, Lifestyles, and Psychographics
ISBN: 1138986674 ISBN-13(EAN): 9781138986671
Издательство: Taylor&Francis
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Цена: 7501.00 р.
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Описание:

This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising.

The interdisciplinary and international mix of authors bring a diverse perspective to this volume, which is divided into four nonorthogonal sections. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology. The final two sections illustrate how value, lifestyle, and psychographic research have been used to understand differences among people. The first of these final two sections emphasizes differences among people at different times (commonly called trend research), and the second emphasizes differences among people across national boundaries.

Collectively, these chapters illustrate how practical state-of-the-art research in values, lifestyles, and psychographics can be. Thoughtful consideration of values, lifestyles, and psychographics as they are manifested in quality research can improve advertising and marketing practice, and can help the business community deliver products and services that are more in line with consumers' needs.

Автор: Michael Ben-Avie; Yossi Ives; Kate Loewenthal
Название: Applied Jewish Values in Social Sciences and Psychology
ISBN: 3319219324 ISBN-13(EAN): 9783319219325
Издательство: Springer
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Цена: 18028.00 р.
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Описание: This volume interweaves concepts and methods from psychology and other social sciences with Jewish ideas and practices in order to address contemporary social issues.

Автор: Kostelijk, Erik (amsterdam University Of Applied Sciences, The Netherlands)
Название: Influence of values on consumer behaviour
ISBN: 1138489557 ISBN-13(EAN): 9781138489554
Издательство: Taylor&Francis
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Цена: 7654.00 р.
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Описание: This book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice.

Автор: Wallace
Название: The Psychology of the Internet
ISBN: 1107437326 ISBN-13(EAN): 9781107437326
Издательство: Cambridge Academ
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Цена: 4435.00 р.
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Описание: This engaging, research-based textbook explores the psychological aspects of cyberspace and provides a balanced overview of the internet`s effects on human behavior and social relationships. Readers learn how social media, texting, online games, and other environments influence impression formation, attraction, online dating, aggression, group dynamics, child development and privacy.

Автор: Linda Steg (Editor)
Название: Applied Social Psychology
ISBN: 1107620295 ISBN-13(EAN): 9781107620292
Издательство: Cambridge Academ
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Цена: 6653.00 р.
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Описание: This introduction to applied social psychology explores how theories, methods and interventions can be applied to manage real-world social problems. Each chapter features a glossary, review questions and suggestions for further reading, providing an essential resource for students of applied social psychology.

Автор: Ebstein Richard P., Shamay-Tsoory Simeone, Chew So
Название: From DNA to Social Cognition
ISBN: 0470543965 ISBN-13(EAN): 9780470543962
Издательство: Wiley
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Цена: 21376.00 р.
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Описание: Decision-making is an integral part of our daily lives. Researchers seek a complete understanding of the decision-making process, including the biological and social basis and the impact of our decisions.

Автор: Wyatt
Название: Pheromones and Animal Behavior
ISBN: 0521112907 ISBN-13(EAN): 9780521112901
Издательство: Cambridge Academ
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Цена: 17899.00 р.
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Описание: Building on the strengths of the first edition, this detailed introduction to pheromones has been extensively revised to cover advances made over the last ten years. It explains how pheromones work whilst emphasising the evolutionary context. The approach is integrative, covering fields from ecology to neuroscience and chemistry.

Автор: Wyatt
Название: Pheromones and Animal Behavior
ISBN: 0521130190 ISBN-13(EAN): 9780521130196
Издательство: Cambridge Academ
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Цена: 10454.00 р.
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Описание: Building on the strengths of the first edition, this detailed introduction to pheromones has been extensively revised to cover advances made over the last ten years. It explains how pheromones work whilst emphasising the evolutionary context. The approach is integrative, covering fields from ecology to neuroscience and chemistry.

Автор: Baker
Название: William James, Sciences of Mind, and Anti-Imperial Discourse
ISBN: 110755487X ISBN-13(EAN): 9781107554870
Издательство: Cambridge Academ
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Цена: 6019.00 р.
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Описание: This book offers an innovative approach to rethinking sciences of mind as they formed at the turn of the twentieth century, via the concerns that have emerged at the turn of the twenty-first. The less-visited texts of William James provide a window and a springboard into contemporary debates over principles of toleration, anti-imperial discourse and the nature of ethics.

Автор: Carr Stuart, MacLachlan Mac
Название: Psychology of Aid
ISBN: 1138865737 ISBN-13(EAN): 9781138865730
Издательство: Taylor&Francis
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Цена: 7654.00 р.
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Описание: This book provides an original, psychological approach to development studies, focusing on the social aspects of aid and its motivational foundations.

Автор: Chauchard
Название: Why Representation Matters
ISBN: 1107125928 ISBN-13(EAN): 9781107125926
Издательство: Cambridge Academ
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Цена: 9346.00 р.
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Описание: Supporters of political quotas for members of marginalized groups often argue that they can improve the nature of intergroup relations. Drawing on a careful multi-method exploration of quotas for the `untouchable` castes in India, this book shows that these measures contribute to improving common interpersonal interactions.

Автор: Inglehart Ronald F
Название: Cultural Evolution
ISBN: 1108489311 ISBN-13(EAN): 9781108489317
Издательство: Cambridge Academ
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Цена: 4910.00 р.
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Описание: Written for a non-specialist audience, Cultural Evolution presents and tests a theory that helps explain the causes of the changes in people`s motivations that have led to the rise of environmentalist parties, gender equality, and same sex marriage - and the reaction that led to Brexit and the election of Trump.