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A Cross-Cultural Study of Commercial Media Discourses: From the Perspective of Cognitive Semantics, Yang Wenhui


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Автор: Yang Wenhui
Название:  A Cross-Cultural Study of Commercial Media Discourses: From the Perspective of Cognitive Semantics
ISBN: 9789811586163
Издательство: Springer
Классификация:


ISBN-10: 9811586160
Обложка/Формат: Hardcover
Страницы: 157
Вес: 0.42 кг.
Дата издания: 16.12.2020
Язык: English
Размер: 23.39 x 15.60 x 1.12 cm
Ссылка на Издательство: Link
Поставляется из: Германии
Описание: Chapter 1 Introduction1.1 The Research Background of Commercial Media Discourses1.2 The Motivation for Studying Media Discourse and Cognitive Construction1.3 The Semantic Devices in Sino-American News Reports1.4 The Main Contents of the Book1.5 SummaryChapter 2 News Discourse and Cognitive Studies2.1 News Discourse Studies in Society2.2 Contrastive Analyses of News Discourses2.3 Cognitive Linguistic Studies2.4 Studies of Cognitive Semantics2.5 SummaryChapter 3 Research Design3.1 Data Collection3.2 Research Methods3.3 Cross-cultural Analytical Procedures3.4 SummaryChapter 4 The Cognitive Metaphorical Mapping in Commercial Media News Reports4.1 Analysis of Conventional Metaphors4.2 Comparison of Conventional Metaphors in Chinese and American News Reports4.3 Analysis of Novel Metaphors4.4 Comparison of Novel Metaphors in Chinese and American News Reports4.5 SummaryChapter 5 The Image Schemas in Football Player Transfer News (FPTN)5.1 Daily-life Image Schemas in FPTN5.2 CONTAINER Schema in FPTN5.3 PATH Schema in FPTN5.4 CENTER-PERIPHERY Schema in FPTN5.5 SCALE Schema in FPTN5.6 Arithmetical Analysis of Image Schemas in FPTN5.7 SummaryChapter 6 The Cognitive Stance in Corporate Statements on Commodities (CSC)6.1 GSP in Chinese and English CSCs with Typical Lexico-grammar6.2 Identification of Stance Markers in Chinese CSC News Reports6.3 Identification of Stance Markers in English CSCs6.4 Cross-cultural Comparison of Stance Markers in CSCs6.5 SummaryChapter 7 Cross-cultural Comparison of Cognitive Semantics in Commercial Discourses7.1 Cross-cultural Contrast of Semantic Applications in Commercial Discourses 7.2 Cultural Perspective on Cognitive Semantics7.3 Embodied Cognitive Actions and Thought in Different Languages7.4 SummaryChapter 8 ConclusionReferences



Investigating conflict discourses in the periodical press

Название: Investigating conflict discourses in the periodical press
ISBN: 3034336683 ISBN-13(EAN): 9783034336680
Издательство: Peter Lang
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Цена: 11781.00 р.
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Описание:

The contributions collected in this book deal with the representation of conflict in the periodical press, which has often been an arena of adversarial stances, staged and enacted either within the same publication or enlarged to involve various newspapers and magazines in a series of provocations and replies. Underlying all the contributions is the awareness that the periodical press provides an ideal terrain for research on the discursive representation of conflict, having the prerogative to combine insight with a constant updating of the debate. The issue is approached in an interdisciplinary perspective, bringing linguistics and discourse analysis with Periodical Studies, hence highlighting the connection between language and ideology. The focus on lexical choices and rhetorical devices used to tackle current controversial issues such as Brexit, immigration, violence in sports, policies regarding health and food, women’s role and legal matters ultimately transcends national boundaries to become more widely representative of today’s discourses of conflict.

Translating Politeness Across Englishes: The Princess and the Pea

Автор: Rehana Mubarak-Aberer
Название: Translating Politeness Across Englishes: The Princess and the Pea
ISBN: 3631725329 ISBN-13(EAN): 9783631725320
Издательство: Peter Lang
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Цена: 6514.00 р.
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Описание:

Due to the increasing lingua-cultural heterogeneity of today’s users of English, it has become necessary to examine politeness, translation and transcultural communication from a different perspective. This book proposes a concept for a transdisciplinary methodology to shed some light onto the opaque relationship between the lingua-cultural biographies of users of English and their patterns of perceiving and realizing politeness in speech acts. The methodology incorporates aspects of CAT tools and business intelligence systems, and is designed for long-term research that can serve as a foundation for theoretical studies or practical contexts, such as customer relationship management and marketing.

Remediation: Crossing Discursive Boundaries: Central European Perspective

Автор: Bogumila Suwara, Mariusz Pisarski
Название: Remediation: Crossing Discursive Boundaries: Central European Perspective
ISBN: 3631795041 ISBN-13(EAN): 9783631795040
Издательство: Peter Lang
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Цена: 13349.00 р.
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The aim of the monograph is to present the application and practical development of the concept of remediation. Two decades after its original proposal by J.D Bolter and R. Grusin, remediation remains one of the major tools of understanding new media. The authors of this book examine the subject from the perspective of Central and Eastern Europe. Examples are drawn from artistic and literary practices in Croatia, Czech Republic, Poland, Russia, Slovakia and Slovenia. Theoretical frameworks solidify and extend the concept of remediation to new phenomena and areas of critical discourse, from biomedia and genetic transcoding to the remediation of textual media in Catholic Liturgy. As a result, the notion of medium, the nature of mediation and the essence of storytelling are redefined.

Children and Media - A Global Perspective

Автор: Lemish
Название: Children and Media - A Global Perspective
ISBN: 1118787064 ISBN-13(EAN): 9781118787069
Издательство: Wiley
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Цена: 13139.00 р.
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Описание: Taking a global and interdisciplinary approach, Children and Media explores the role of modern media, including the internet, television, mobile media and video games, in the development of children, adolescents, and childhood.

Pin Up! The Subculture: Negotiating Agency, Representation & Sexuality with Vintage Style

Автор: Kathleen M. Ryan
Название: Pin Up! The Subculture: Negotiating Agency, Representation & Sexuality with Vintage Style
ISBN: 1433156814 ISBN-13(EAN): 9781433156816
Издательство: Peter Lang
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Цена: 7623.00 р.
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Описание:

WINNER! NCA Diane Hope Book of the Year Award.

Dangerous. Sexy. All-American—or rather All-World—Girl. Pin Up! The Subculture is the first book to explore the contemporary international subculture of pin up, women (and men) who embrace vintage style, but not vintage values.

Award-winning filmmaker and author Kathleen M. Ryan spent more than five years in the subculture. It’s a world of cat eye makeup, carefully constructed hairstyles, and retro-inspired fashions. But it’s also a world that embraces the ideals of feminism. Beauty, according to the pin up, is found not in body type or skin color, but in the confidence and sexual agency of the individual. Pin ups see their subculture as a way to exert empowerment and control of their own sexual and social identities—something that is part of the pin up’s historical legacy.

This lavishly illustrated book includes interviews with more than fifty international pin ups and helps readers to understand how they use social media and personal interactions to navigate thorny issues such as racism, sexism, homophobia, sizeism, and other difficult topics. Ryan demonstrates how even within subcultures, identity is far from homogeneous. Pin ups use the safety of their shared subcultural values to advocate for social and political change.

A fascinating combination of cultural history, media studies, and oral history, Pin Up! The Subculture is the story about how a subculture is subverting and reviving an historic aesthetic for the twenty-first century.

A Cross-Cultural Study of Commercial Media Discourses: From the Perspective of Cognitive Semantics

Автор: Yang Wenhui
Название: A Cross-Cultural Study of Commercial Media Discourses: From the Perspective of Cognitive Semantics
ISBN: 9811586195 ISBN-13(EAN): 9789811586194
Издательство: Springer
Рейтинг:
Цена: 13974.00 р.
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Описание: Chapter 1 Introduction1.1 The Research Background of Commercial Media Discourses1.2 The Motivation for Studying Media Discourse and Cognitive Construction1.3 The Semantic Devices in Sino-American News Reports1.4 The Main Contents of the Book1.5 SummaryChapter 2 News Discourse and Cognitive Studies2.1 News Discourse Studies in Society2.2 Contrastive Analyses of News Discourses2.3 Cognitive Linguistic Studies2.4 Studies of Cognitive Semantics2.5 SummaryChapter 3 Research Design3.1 Data Collection3.2 Research Methods3.3 Cross-cultural Analytical Procedures3.4 SummaryChapter 4 The Cognitive Metaphorical Mapping in Commercial Media News Reports4.1 Analysis of Conventional Metaphors4.2 Comparison of Conventional Metaphors in Chinese and American News Reports4.3 Analysis of Novel Metaphors4.4 Comparison of Novel Metaphors in Chinese and American News Reports4.5 SummaryChapter 5 The Image Schemas in Football Player Transfer News (FPTN)5.1 Daily-life Image Schemas in FPTN5.2 CONTAINER Schema in FPTN5.3 PATH Schema in FPTN5.4 CENTER-PERIPHERY Schema in FPTN5.5 SCALE Schema in FPTN5.6 Arithmetical Analysis of Image Schemas in FPTN5.7 SummaryChapter 6 The Cognitive Stance in Corporate Statements on Commodities (CSC)6.1 GSP in Chinese and English CSCs with Typical Lexico-grammar6.2 Identification of Stance Markers in Chinese CSC News Reports6.3 Identification of Stance Markers in English CSCs6.4 Cross-cultural Comparison of Stance Markers in CSCs6.5 SummaryChapter 7 Cross-cultural Comparison of Cognitive Semantics in Commercial Discourses7.1 Cross-cultural Contrast of Semantic Applications in Commercial Discourses 7.2 Cultural Perspective on Cognitive Semantics7.3 Embodied Cognitive Actions and Thought in Different Languages7.4 SummaryChapter 8 ConclusionReferences

Meaning-Making and Political Campaign Advertising: A Cognitive-Linguistic and Film-Analytical Perspective on Audiovisual Figurativity

Автор: Dorothea Horst
Название: Meaning-Making and Political Campaign Advertising: A Cognitive-Linguistic and Film-Analytical Perspective on Audiovisual Figurativity
ISBN: 3110709066 ISBN-13(EAN): 9783110709063
Издательство: Walter de Gruyter
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Цена: 3710.00 р.
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Описание:

Although recent linguistic and media-studies' research has increasingly dealt with forms of imagery beyond language, such as in audiovisual formats, only little attention has been paid to the specific media character of audiovisual images. This raises a theoretical as well as methodological problem: How can processes of figurative meaning making in audiovisual media be adequately conceptualized and described? The book intends to bridge this research gap with an analysis of campaign commercials, a hitherto largely underexplored object of study in metaphor and metonymy research. To achieve this goal, a transdisciplinary film-analytical and cognitive-linguistic account of audiovisual figurativity is developed and examined through a comparative analysis of figurative meaning-making processes in German and Polish campaign commercials from 2009 and 2011. By setting the inseparable intertwining of language and cinematic staging, sensing and understanding center stage, the book provides insight into the dynamic nature and embodied affective grounds of audiovisual figurativity, and challenges the long-known dichotomies of rational discourse and affective manipulation, political message and media effect.

Ethnic Categorization in Interviews in English as a Lingua Franca

Автор: Agnieszka Nowicka
Название: Ethnic Categorization in Interviews in English as a Lingua Franca
ISBN: 3631649940 ISBN-13(EAN): 9783631649947
Издательство: Peter Lang
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Цена: 8550.00 р.
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Описание:

The book looks into the in situ organization of ethnic and racial categorization in interviews in English as a lingua franca. It proposes the combined ethnomethodological and conversation analytic approach. The author shows that the negotiation of ethnic identity categories concerns stereotypes and evaluations included in ethnic categorization. She establishes that the ways of negotiating ethnic identity categories are largely systematic, which indicates that talk participants share the norms of construing ethnic identity categories and recognize preferred and dispreferred categorization. The book reveals that ambiguous categorial references are a special challenge for talk participants. Social types and groups are used not only to create but also to avoid prejudiced ethnic categorization.

Creating a More Transparent Internet: The Perspective Web

Автор: Vossen Piek, Fokkens Antske
Название: Creating a More Transparent Internet: The Perspective Web
ISBN: 1108485766 ISBN-13(EAN): 9781108485760
Издательство: Cambridge University Press
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Цена: 17587.00 р.
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Описание: Aimed at researchers in computational linguistics, social sciences, media studies, internet technology, the Semantic Web, and information retrieval, this book provides a comprehensive and interdisciplinary view on digital media, their structure, form, and impact, and the state-of-the-art technologies used to analyze digital communication.

Spectator-type periodicals in international perspective

Название: Spectator-type periodicals in international perspective
ISBN: 3631761147 ISBN-13(EAN): 9783631761144
Издательство: Peter Lang
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Цена: 15411.00 р.
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Описание:

As soon as the Spectator model spread from England to continental Europe and began to be incorporated in French, Dutch and German translations and adaptions, the respective journalistic networks and negotiations regularly exceeded local, regional, and even national boundaries and took on international dimensions. The contributions of the present volume outline the historical development and the intricate literary, artistic, journalistic and scientific communication and distribution networks of the moral weeklies and periodical essays inspired by the Spectator prototype in Europe and North America. Thus, these periodicals become visible as parts and products of ramified learned and creative negotiations on genres, writing techniques and topics.

Understanding Korean Film: A Cross-Cultural Perspective

Автор: Kiaer Jieun, Kim Loli
Название: Understanding Korean Film: A Cross-Cultural Perspective
ISBN: 0367546205 ISBN-13(EAN): 9780367546205
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: Understanding Korean Film: A Cross-Cultural Perspective explains the potential meaning of a selection of common Korean verbal and non-verbal expressions in a range of contexts in South Korean film that are often untranslatable for English-speaking Western viewers.

The American Journalist in the Digital Age: A Half-Century Perspective

Автор: Lars Willnat, David H. Weaver, G. Cleveland Wilhoit
Название: The American Journalist in the Digital Age: A Half-Century Perspective
ISBN: 1433128276 ISBN-13(EAN): 9781433128271
Издательство: Peter Lang
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Цена: 9364.00 р.
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Описание:

More than a decade has passed since the last comprehensive survey of U.S. journalists was carried out in 2002 by scholars at Indiana University—and the news and the journalists who produce it have undergone dramatic changes and challenges. The American Journalist in the Digital Age is based on interviews with a national probability sample of nearly 1,100 U.S. journalists in the fall of 2013 to document the tremendous changes that have occurred in U.S. journalism in the past decade, many of them due to the rise of new communication technologies and social media. This survey of journalists updates the findings from previous studies and asks new questions about the impact of new technologies and social media in the newsroom, and it includes more nontraditional online journalists than the previous studies.


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